B2B Marketers on a Mission

B2B Marketers on a Mission

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

Episodes

Ep. 182: How B2B Marketers Can Build Trust For Better Results

June 26, 2025 • 44 mins
Tye DeGrange (CEO, Round Barn Labs), who shared tried and tested strategies on how B2B marketers can build trust for better results. Tye emphasized the importance of partnering with trusted industry voices such as influencers and affiliates to help build trust, demonstrate expertise, and drive measurable results. He also elaborated on how technology, social media, content authenticity, and customer persona alignment impact trust-bu...
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Transcript

Ep. 181: How to Improve B2B SaaS Messaging for Higher Conversions

June 18, 2025 • 44 mins
Chris Silvestri (Founder & Conversion Copywriter, Conversion Alchemy), who shared some proven strategies on how B2B SaaS marketers can achieve strong message-market fit.Chris explained why effective conversion copywriting is more than just clever words - it’s about capturing insights from customer research, team alignment, and understanding buyer psychology.
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Transcript

Ep. 180: How to Optimize Your Martech Implementation for Marketing Success

June 11, 2025 • 39 mins
Raja Walia (CEO & Founder, GNW Consulting) who shared some proven strategies on how to optimize your martech implementation for marketing success. Raja emphasized the importance of aligning technology with business goals to set your team up for long-term success. He also shared some common pitfalls that teams should avoid and stressed the need for proper planning, accountability, and enablement.
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Transcript

Ep. 179: How to Leverage Events to Drive B2B Marketing Success

June 5, 2025 • 40 mins
Brynna DeSantiago (Head of Marketing, Encapture) on how to leverage events to drive B2B marketing success. Brynna discussed the importance of personalized outreach, common event marketing mistakes to avoid, and how smaller, more targeted events can deliver greater impact. She also highlighted the critical role of sales and marketing alignment and to conduct effective post-event follow-ups.
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Ep. 178: How to Future-Proof Your Content for AI Search Engines

May 28, 2025 • 38 mins
Andreas Voniatis (Founder, Artios.io), who shared proven strategies on how to future-proof your B2B content marketing strategy for AI search engines. Andreas emphasized the need for high-quality, insight-rich content that adds unique value to target audiences. He also highlighted the key differences between traditional SEO and SEO needed for AI search engines, and talked about common pitfalls to avoid.
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Transcript

Ep. 177: How to Turn Around An Underperforming Marketing Campaign

May 21, 2025 • 39 mins
Skip Wilson (CEO, Draft Media Partners) on how to turn around an underperforming marketing campaign. Skip highlighted the importance of recognizing that every campaign has room for improvement. He discussed why a systematic approach is important and why the need for clear audience targeting and effective messaging is paramount.
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Transcript

Ep. 176: How to Think Creatively and Get New Customers in B2B

May 14, 2025 • 35 mins
Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and get new customers in B2B. Brook emphasized the importance of focusing on breaking through the noise rather than just relying on technology. He also highlighted the need to understand churn ratios, set specific customer targets, and advocated for a diversified media strategy.
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Transcript

Ep. 175: How to Strategically Leverage LinkedIn to Grow Your Audience

May 7, 2025 • 34 mins
Sivan Ohavim (CEO, Elevate Media), who shared insights on how B2B companies can strategically leverage LinkedIn to grow their audience and generate qualified leads. Sivan discussed why personalized outreach outperforms generic campaigns and talked about how to build targeted, high-quality lead lists that focus on specific buyer pain points.
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Transcript

Ep. 174: How to Turn Complex Data Into B2B Marketing Strategies

April 30, 2025 • 41 mins
Rebecca Shaddix (Founder & Managing Partner, Strategica Partners) on how to turn complex data into actionable B2B marketing strategies. Rebecca emphasized the importance of setting a clear strategy and highlighted the need for defining acceptable mistakes, aligning cross-functional teams early, and avoiding common pitfalls that impede performance.
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Ep. 173: How to Drive B2B Marketing Success with Social Media

April 23, 2025 • 44 mins
Ermeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights on how to drive B2B marketing success with social media. Emeric explained how to measure social media success and which approach he recommends marketers leverage for better results. He also provided actionable tips on how to get buy-in from senior management, outlined the key pitfalls to avoid, and elaborated on how marketers can simplify attribution to ensure t...
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Ep. 172: How Sophisticated Link Management Unlocks Growth for B2B Companies

April 15, 2025 • 48 mins
SaaS marketing expert Scott Cate (Founder, 301.Pro), who shares powerful insights on how sophisticated link management unlocks growth for B2B companies. Scott explained what Time-of-Day Marketing is, what it means for B2B businesses, and how marketers can use it to improve engagement and conversion rates.
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Ep. 171: How Marketers Can Fully Optimize HubSpot for Incredible Growth

April 9, 2025 • 37 mins
B2B SaaS marketing leader Brandon Ring on how teams can leverage HubSpot for B2B marketing success. Brandon discussed why teams are setting themselves up for failure if they don’t fully utilize HubSpot and emphasized the benefits of lead scoring, closed-loop reporting, and evergreen campaigns.
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Ep. 170: How Strategic Marketing Leads to More Profitable Clients

April 2, 2025 • 42 mins
Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client’s unique needs and leveraging data-driven research to identify the right plat...
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Ep. 169: How 90-day marketing plans drive predictable growth in B2B

March 26, 2025 • 41 mins
Bill Rice (Principal Consultant, Bill Rice Strategy Group) on how 90-day marketing plans drive predictable growth in B2B. Bill outlined a proven framework for the 90-day marketing plan that strikes a balance between strategic planning with tactical execution. He also shared insights into common pitfalls to avoid, the importance of simplifying marketing tools, and the need for cross-functional collaboration to achieve success.
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Ep. 168: How Creativity Leads to Better Results in B2B Marketing

March 19, 2025 • 46 mins
James Hurman (Founding Partner, Previously Unavailable) on how creativity leads to better results in B2B marketing. James emphasized the need for evidence-based marketing, advocating for a balanced budget between brand building and sales-focused advertising. He also outlined the pitfalls to avoid, the significance of executional quality, and the impact of familiarity bias.
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Ep. 167: How to Get 90% Pre-sold Buyers Using Psychology-driven Marketing

March 12, 2025 • 47 mins
Rai Cornell (Founder & CEO, Cornell Content Marketing) on how to get 90% pre-sold buyers using psychology-driven marketing. Rai advised against using manipulative tactics and emphasizes the power of long-form content to attract and engage audiences. She also discussed common pitfalls to avoid, the role of humor in building rapport, and the importance of prioritizing long-term content success over short-term revenue gains.
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Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies

March 5, 2025 • 39 mins
Dan Balcauski (Principal Consultant, Product Tranquility) on how customer segmentation directly influences B2B pricing strategies. Dan did a deep dive into the value cascade, which includes use value, exchange value, perceived value, and willingness to pay.
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Ep. 165: How to Discover What Content Drives B2B Buyers to Act

February 26, 2025 • 36 mins
Becky Lawlor (Head of Content and Research, Redpoint) on how to discover what content drives B2B buyers to act. Becky emphasizes the importance of original research-based content in B2B marketing. She also outlined the key pitfalls to avoid, revealed which content formats are valued by buyers, and offered some practical tips on conducting interviews and crafting customer stories.
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Ep. 164: How to Leverage Affiliate and Influencer Programs for B2B

February 19, 2025 • 46 mins
Aya Saad (CEO, Vivian Agency) on how B2B companies can effectively utilize affiliate and influencer programs to propel growth. Aya highlighted what she believes the “untapped opportunities” are for B2B, and outline some of the key do’s and don’ts for successful affiliate and influencer marketing.
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Ep. 163: How to Outperform Larger Competitors with Small Marketing Teams

February 12, 2025 • 42 mins
Laurier Mandin (President & CEO, Graphos Product) on how small B2B marketing teams can outperform larger competitors. Laurier highlighted how having a deep understanding of customer needs and developing a solid go-to-market strategy can lead to success. He also mentioned key pitfalls to avoid and provided actionable advice for validating a business, product, or service idea without a massive research budget.
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