B2B Marketing Mindset

There is little doubt that online video is dominating the algorithms on all platforms these days.

But how do you harness that dynamic to drive your sales funnel?

Today, we’ll be talking to Jeremy Shere from Expert Content Pros to understand how to use video to directly drive the funnel, how it works and new A.I. tools to make producing video more efficient.

The post Driving The Sales Funnel With Video appeared first ...

Are cold calls and/or emails dead? Or are you doing it wrong?

Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and misused.

Why cold email can be a big mistakeWhy cold calling is still effectiveThe post call emailThe Case for LinkedIn MessagingUsing Audio Messages in LinkedIn

The post COLD EMAIL VS. COLD CALLS appeared first on The B2...

Today’s marketing landscape is changing by the week and we are sharing the top five skills you need to move up the ladder whether in a corporate job, an agency or to build a solid consulting career.

Our guest is Jerry Bernhart one of the top 1% of recruiters in the US and founder of Bernhart Associates Executive Search.

The top five skills to establish yourself as a successful marketing leader are:

AdaptabilityLea...

There are three types of video that every business should feature to supercharge the sales funnel.

Today we are talking to Mark Wonderlin of Mosaic Media to get insight into how to leverage video in the sales funnel, the one video every business needs and more.

3 VIDEOS YOU NEED

MOST EFFECTIVE B2C FUNNELS

HOW CAN B2B USE VIDEO?

THE ONE VIDEO EVERY BUSINESS NEEDS

WHAT ARE DIFFERENT TYPES OF VIDEO

The post ...

Welcome to episode #100. We are going to share the most cringe worthy mistakes businesses make when it comes to branding. These mistakes don’t just make you look dumb, they can hurt your business. Yet we see them all the time. We’ve got some examples of dumbness as well as some examples of how to get it right.

WHAT IS A BRAND?SKIP THE RESEARCHLACK CONSISTENCYCOPY COMPETITORSFAIL TO DELIVER ON YOUR PROMISEBEING CLEVER IN...

There is a reason the use of video is proliferating across all platforms – it is the most effective tool to build credibility, show expertise and maximize algorithms.

Today we are talking to Jeremy Shere from Expert Content Pros about how to leverage video to grab your prospect’s attention, differentiate your business, how it works in the sales funnel and more. We’ll also share common mistakes and Jeremy’s recommended A...

Have you recently started a marketing services business, agency or consultancy? Or maybe you’ve been in business a few years and have hit a ceiling in terms of growth. If so, you’ll want to pay close attention to today’s episode because I’m going to share how we went from a cramped office above an auto parts store to o...

I can really relate to today’s program because I’ve faced these common company killing problems in my own business, and I’ve helped other consultants and marketing services firms overcome them.

What is interesting to me is that these problems are universal with companies as they go from scrappy start up to successful enterprise – unless they can’t solve them.

Then they end up on the crap pile of broken dreams.

...

This week we are hanging out with Kenny Lange, an organizational and leadership coach, to talk about sales. Specifically, how to avoid the trap of traditional selling where you cajole, plead, bully, convince, push and stalk prospects.

Kenny says there is a better way and we agree. Tune in to find out a better way to sell – better for the prospect and better for your soul.

1. Build genuine rapport

2. Discover re...

Let’s talk about driving referrals through business networking feature networking master Artie Berne.

Don’t sit around and wait for the phone to ring. Personal interaction is back in vogue and in today’s episode we share the most effective ways to drive more referrals and position yourself and your business as the “go to” for whatever it is that you do.

The post Networking Tips – Driving Referrals Through Relationships...

There is a lot of talk lately about the future of marketing – whether it’s A.I. or the ever changing algorithms of social media or whatever flavor of the week tech platform – we thought we’d go right to the source and talk to a young marketer to get the scoop.

On this week’s episode we talk to Julia – a recent college graduate about how her generation sees the industry.

The post The Future of Marketing: Inspired or Expi...

Performance marketing is all the rage but why do clients and agencies end up hating it?

You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?

Wrong, my poor, summer child. That’s not how it works.

Today we discuss performance marketing – upsides and downsides. We’ll share how it can work – but most cl...

I don’t know about you but when I buy expertise, I don’t want to be appeased – I want that expert focused on results and outcomes.

Yet so often marketers, digital agencies, consultants, et. al. are “yes men” – their primary goal is getting your money, not solving your problem.

This issue is seldom discussed but it’s huge because it’s very bad for clients who expect outcomes to end up with an agency or consultant th...

RFPs or “Request For Proposals” are project announcements put out by companies outlining the “what” and “how” of a project they are looking to bring outside help on, with the expectation that firms looking to take up the project will “bid” on it, effectively making it a competition for who can get the job done for the lowest possible price. 

In this week’s episode, we talk about the good, bad and ugly of the RFP process...

Some people love trade shows and some hate them. Few people actually leverage the unique opportunity in-person trade events deliver. In the Age Of Hand Sanitizer, we’ll share some ways you can leverage in person and virtual events to get the maximum return on your investment, with special guest Anna Bahr

1. Trade Shows: Still Relevant in Digital Age?

2. Key Elements to Trade & Event Success

3. How are indus...

Today’s guest is Tim Hayden from Brain+Trust and he’s schooling us on the real A.I. you need to be worried about (and it’s not ChatGPT or anything on the market – yet.)

Artificial Intelligence: what was once a plot point in many a science fiction story, is now shaping up to be the next biggest technological leap forward since the advent of the internet. So what does this mean for us “Organic Intelligences” and how we do...

Today’s special guest is Steve Harper, author, speaker, entrepreneur and networking master.

Steve is sharing his secrets and methods to drive more referrals and word of mouth for your business. We’ll talk about leveraging your professional network to build social capital and go from waiting for the phone to ring to deliberately driving opportunities.

1 Why build a professional network?2 What is social currency?3 Brin...

It blows my mind that so many companies don’t know these two fundamental operational pieces that virtually ensure growth – or they do know, but execute them terribly. Bill and I talk about two Silver Bullets that make B2B companies grow. We’ll break each down so you understand how they work and share what we’ve learned from running our own B2B firms and working with hundreds of B2B clients to help them grow. Get these two ...