If you sell expertise—whether through consulting, coaching, training, or professional services—you’re not just selling knowledge. You’re selling trust, credibility, and perceived value. And nothing amplifies those faster than influence.
Influence is what turns you into the go-to authority for your niche. Knowing how to create and use it is why some experts command premium fees while others struggle to stand out. It’s what makes potential clients seek you out instead of the other way around.
In this episode I talk to Patrick Prothe about influence – how to create it and wield it for coaches, consultants, marketers, trainers, speakers – anyone who sells their expertise.
The post Selling Expertise: How To Leverage Influence appeared first on The B2B Marketing Mindset.
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