14. Friday Fails: Former Coca-Cola Executive on Messaging, Media and Discretion

As small business entrepreneurs, there's a lot we can learn from the world of big business. And so in this Friday Fail, we chat with Ben Deutsch, who worked as Vice President of Communication at Coca-Cola prior to his retirement. He candidly shares the stories of some mistakes he made early in his tenure at Coke, and parses some important lessons about the power of words, the importance of focusing on your core value proposition, and the attitude needed to deal with the high stakes world of business. Read More ...