19. It Doesn’t Taste Vegan: The Meaty Success of Victor & Mika’s Bakery

It seems unfathomable to the meat and potato crowd that people enjoy a meal filled with only vegetables, grains, legumes, fruit, nuts and seeds. But for some, a whole-foods plant-based diet helps mitigate a variety of food allergies and health issues. For others it can simply express a taste preference, especially if they’re fans of Victor & Mika’s Bakery.   Mika Altidor was an in-demand professional stylist and jewelry designer; Victor Munoz owned a popular produce market. Together, they now serve delicious treats and savory dishes at the first and only vegan establishment in Polk County, FL, and from their mobile kitchen. With the population of more 700,000 and a growing demand for vegan delights, the duo is in an enviable position.   As many as 6% of U.S. Consumers say they're vegan; that's a 500% increase over the last several years. Also growing at double digits in the U.S. is sales of plant-based foods. Estimates suggest the U.S. plant-based meat market will reach more than $31 billion by 2026.   Altidor and Munoz are quick to note that they cater to more than just the vegan crowd. “Over 98% of our customers are not vegan,” said Altidor. “The presentation of our foods, the way our food looks, it looks just like ‘regular,’ delicious food.”   The business also offers options for those with other food restrictions. “Someone can order a dairy-free cake for their daughter who's allergic to milk,” said Altidor. “They don't have to be vegan, but they're allergic to dairy or they're allergic to eggs, and we were the first to have that available.”   Going Great Bananas Read more ...