All Episodes

July 1, 2025 50 mins

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”

Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. 

This one’s for marketers who care about impact, not just noise.

This episode is powered by MKG Marketing Inc. We Manage the Details. You Capture the Market! Experts in SEO & Digital Ads. Feel free to come for a visit: https://mkgmarketinginc.com

  • (00:00) - Welcome & Intro to Carmen Harris
  • (03:12) - Spin or Strategy? Carmen Breaks Down Startup Messaging
  • (11:05) - RSA 2024: What Worked, What Didn’t
  • (19:00) - Founders, Expectations & Event ROI
  • (28:45) - Messaging That Moves the Needle (Not Just Feels Good)
  • (34:30) - The Risks of Title Inflation and Comms Gaps
  • (42:00) - How Early-Stage Startups Can Stand Out
  • (48:15) - Why the PR Game Has Changed Forever
  • (00:00) - Chapter 9
  • (52:30) - Training the LLMs: Why Proprietary Research Wins
  • (00:00) - Chapter 11
  • (57:00) - Tools Carmen Actually Uses: Claude, Leaps & More
  • (01:04:10) - Carmen’s Joy: Eagles Wins and Velvet Taco
  • (01:06:00) - Wrap-Up & How to Connect
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Betrayal: Weekly

Betrayal: Weekly

Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.