Matthew Kanaskie: Building Proposals, Pipelines & Team Camaraderie at Speed

What if sales, marketing, and product actually worked as one?  

Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales.

Tea Time with Tech Marketing Leaders is powered by MKG Marketing; the digital marketing agency that helps cybersecurity and B2B SaaS brands get found, get leads, and close deals.

• (00:00) - Welcome to Tea Time with Tech Marketing Leaders
• (00:45) - Meet Matt Kanaskie: From Telemarketer to Revenue Team Leader
• (03:10) - Why Content is the Glue Between Product, Sales, and Marketing
• (05:35) - The Challenge of Prioritization Across Teams
• (08:50) - Listening to Customers to Shape Product Roadmaps
• (11:15) - Flexing Fast: When Sales Needs Trigger a Marketing Pivot
• (13:20) - Building One Unified Revenue Team (Retreats Included!)
• (16:00) - Aligning 2025 Goals Across Sales, Marketing & Product
• (19:15) - Leaving Room for Change: Why Your Plan Needs Asterisks
• (21:30) - Template First: How Guardrails Unlock Sales Creativity
• (24:50) - Personalization Without Going Rogue
• (27:15) - Sales, Product, Marketing: The Hidden Debate Behind Quotes
• (30:40) - Moving at the Speed of Sales
• (33:00) - – The Modern Buyer's Journey is Broken (Now What?)
• (35:10) - Go-To-Market Experiments: From SEO to Billboards
• (38:00) - Why Inbound Feels Like Spam & Outbound Feels Broken
• (40:00) - Making Cold Calling Suck Less (Fun Trophies FTW)
• (42:20) - Blitz Days, AI Feedback Loops & Faster Messaging Iteration
• (45:10) - How to Use Data to Pivot in Real Time
• (47:25) - Planning for Resource Constraints in 2025
• (50:10) - Final Thoughts on Alignment, Empathy & Shared Wins
• (52:15) - Where to Find Matt Online & What He's Excited About Personally
• (53:20) - Outro: Powered by MKG Marketing! Get Found, Get Leads, Close Deals