Alan Nierob (Chairman, Entertainment | Rogers & Cowan PMK; Class of '75) joins the show to discuss his memories of Beverly, his undergrad years at UCLA, how he got his start in the PR industry, the keys to his long and successful career ascending to the top of the largest Entertainment PR firm in the world, his thoughts on the media business today and the rise of social media, some of the clients he still represents and what that entails and so much more.
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