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February 24, 2021 29 mins

Steve Jobs once said it is only by saying “no” that you can concentrate on the things that are really important.

But saying no is not something that comes naturally to most entrepreneurs particularly in the early days of a business.

In this episode Tim and Elana breakdown the process of saying no. We talk identifying the right opportunities to green light, building the muscle of saying no without killing innovation and the often hidden cost and dangers of saying yes.

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