In today’s episode, we bring back Aaron Francis. If you haven’t watched our previous episode with him, he is a software developer, fellow content creator and co-founder of Try Hard Studios. In the past he’s been an accountant at a Big 4 but now he focuses on Laravel, web development and all things business and video.
This episode will step away from the usual tech focused content and we’ll talk a bit more about the business side of things, how you have to balance entertainment and education when creating courses, Aaron’s High Performance SQLite course, building a personal brand through the discomfort of centering it around yourself, how good presentation matters and how proactiveness puts you miles ahead of the majority, so stay tuned!
Learn back-end development - https://www.boot.dev
Listen on your favorite podcast player: https://www.backendbanter.fm
Aaron's X/Twitter: https://x.com/aarondfrancis
Aaron's Website: https://aaronfrancis.com/
High Performance SQLite: https://highperformancesqlite.com/
Screencasting: https://screencasting.com/
Mostly Technical Podcast: https://mostlytechnical.com/
Timestamps:
00:00 Intro
01:32 Podcast listening going up when having a kid
02:25 Podcast about earning the first million
08:54 You have to choose the entertainment vs education levels
10:37 You have to shape your material to the platforms
16:40 Long hour videos vs 2 minute ones
20:16 Are the videos in the High Performance SQLite in linear order?
24:19 Figuring out the metrics
28:06 Building courses on other domains
31:46 Building brands is difficult
35:55 quick disclaimer
36:30 Personal brand vs company
37:57 Is this sellable?
40:23 Do you need an audience?
44:26 The strategy is simple but it is also hard to execute
49:31 The presentation matters a LOT
51:54 On being proactive
57:00 Where to find Aaron
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