The Voice of the Brand: Why Story Still Wins featuring Frank Buscemi

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June 16, 2025 • 63 mins

Summary: Frank Buscemi, CEO of MBE Group, joins the show to share his journey from aspiring musician to marketing leader. He reflects on building a creative agency, navigating a changing industry, and the powerful role of trust, community, and storytelling in business. Frank and Jay dive into topics like the influence of music on leadership, balancing creativity with executive demands, the impact of AI on marketing, and the importance of personal connection. They also explore nostalgia, dream campaigns, and swap stories about concerts, rock band debates, and what they’re binge-watching now. Connect with Frank Here: https://www.linkedin.com/in/frank-buscemi-556a243/ https://www.linkedin.com/company/mbegroupllc/posts/ https://mbe.group/ Keywords: marketing, branding, communications, creativity, AI, entrepreneurship, leadership, business insights, Detroit culture, music, concerts, storytelling, community, entertainment, sports, family life, cultural commentary Music Credit: Provided to YouTube by CDBaby Everything · Blind Shame All N Compass ℗ 2004 🎸 Thanks for tuning in to Backstage Pass: The HR Rock Star Podcast! 🎸 Stay connected and join the conversation: 🌐 Website: https://backstagepassthehrrockstar.com/ https://www.instagram.com/backstagepassthehrrockstar https://www.facebook.com/BackstagePassHRRockStar https://www.youtube.com/@BackstagePassTheHRRockStar 🔔 Don't forget to subscribe, leave a review, and share with fellow HR rock stars! 🎶🔥

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The Voice of the Brand: Why Story Still Wins featuring Frank Buscemi