Erica Hanks: Differentiating a Retail Business in a Crowded Market

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November 1, 2023 • 36 mins

This week, Ward sits down with Charlotte-based stylist Erica Hanks, founder of SHOWROOM, a business dedicated to curating fashion collections for the working woman. They'll discuss how recognizing a gap in the market is the key to early success, why retail owners need to be working the store floor, and Erica's strategies for building a sustainable wardrobe—all that and more on this episode of Backstory and Beyond. Check out all that SHOWROOM has to offer on its website. Learn more about Northwood Retail.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Erica Hanks: Differentiating a Retail Business in a Crowded Market