Kevin Murray and Kelli Larson: Changing the World of Children's Clothing

This week, Ward is in San Diego with father-daughter duo Kevin Murray and Kelli Murray Larson, founders of Rylee + Cru—artistic and imaginative clothing for the modern child. They'll break down how Kelli leveraged an existing social media following to successfully launch a debut collection, why philanthropy was built into the business model from the start, and when Kevin and Kelli knew it was time to expand into the world of brick-and-mortar—all that and more on this episode of Backstory & Beyond. Learn more about the Rylee + Cru Collective Follow Rylee + Cru, Quincy Mae, and Noralee on Instagram Learn more about Northwood Retail.