Nate Checketts: Using Retail to Champion Fitness in All Its Forms

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March 5, 2025 • 24 mins

This week, Ward travels to New York to chat with Nate Checketts, founder of Rhone, a performance lifestyle brand dedicated to championing fitness in all its forms. They'll break down the importance of focusing on mental health in the world of athletics, the power of in-person interactions in brick-and-mortar stores, and how technology is innovating custom-made clothing — all that and more on this episode of Backstory & Beyond. Check out Rhone on their website and Instagram. Check out Nate on Instagram. Learn more about Northwood Retail.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Nate Checketts: Using Retail to Champion Fitness in All Its Forms