Paul Hedrick: Building a Nine-Figure Boot Brand through Radical Hospitality

This week, Ward drives down to Austin to see Paul Hedrick, founder of Tecovas, the world’s fastest-growing Western wear brand. They'll discuss Paul's approach to radical hospitality, Tecovas's evolution from DTC to brick-and-mortar, and what the award-winning television show Yellowstone has done for the brand—all that and more on this episode of Backstory & Beyond. Learn more about Tecovas on their website. Follow Tecovas on Instagram. Learn more about Northwood Retail.