She could dissect a city budget like a crime scene—but couldn’t balance a checkbook. In this episode, Yoni Greenbaum unpacks the longstanding divide between editorial excellence and business literacy in journalism.
Expect:
A deep dive into the legacy of the “Chinese Wall” between news and revenue
Lessons from Ben Bradlee, I.F. Stone, and Substack-era independence
Why today's journalist-founders are mission-driven—but financially underprepared
A call to rethink how we train the next generation of media leaders
If you care about the future of sustainable, independent journalism, this episode makes the case that business acumen isn’t selling out—it’s survival.
🎧 Tune in to explore how journalism can learn to manage its own money.
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