When the Going Gets Tough, the Tough Cut Marketing

When budgets shrink, marketing and tools are often the first to go. In this episode, Yoni Greenbaum explores why those cuts can backfire—and how smart organizations make strategic trade-offs without crippling their mission.

Expect:

• Hard-won lessons on what happens when you cut too deep
• A breakdown of the hidden costs behind “free” tools and quick savings
• Smarter ways to reduce spend without undermining momentum

If you’ve ever had to justify a software contract, defend your marketing budget, or untangle a tech stack mid-crisis, this one’s for you.

🎧 Tune in for a sharp, practical look at cutting costs without cutting corners.

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