Ep. 83 New Approaches to Patient Acquisition and Marketing with Dr. Reza Rajebi

Are you searching for a more effective and streamlined way to market your specialty practice? In this episode of BackTable Innovation, Dr. Reza Rajebi shares his thoughts on new frontiers in healthcare marketing and his innovative venture, Doctorize. --- SYNPOSIS Doctorize is a digital platform designed to help specialists market their practices and directly connect with patients. Dr. Rajebi shares his journey from academic to private practice, the challenges he faced in marketing to physicians and patients, and how Doctorize aims to solve these issues by providing digital tools. He emphasizes the importance of educational content, AI-powered data analysis, and a growing professional network. Dr. Rajebi also discusses the role of team support and how Doctorize aims to expand by engaging primary care providers and leveraging social media. --- TIMESTAMPS 00:00 - Introduction 02:13 - Starting an Entrepreneurial Journey 06:50 - Challenges in Healthcare Marketing 10:51 - The Concept of Doctorize 23:50 - Increasing Physician Involvement 35:59 - Marketing to Patients 42:41 - Support from Physicians and Societies 44:12 - Balancing Entrepreneurship with Clinical Practice 47:41 - Welcoming Discomfort --- RESOURCES BackTable VI Ep. 201- Jobs: The Good, the Bad and the Snugly with Dr. Reza Rajebi: https://www.backtable.com/shows/vi/podcasts/201/jobs-the-good-the-bad-the-snugly