On today’s episode, we meet Sasha Sogolow, who shares his deep experience in both the film and off-road motorsports industries. He talks about his work at the AIM Expo, where his production company, Drive Media, captures the event’s energy for promotional content. Sasha traces his filmmaking journey back to film school and highlights the technical demands of shooting action sports, especially in tough environments like Baja. He recalls early successes using high-frame-rate technology and working on viral hits like the Recoil series and Ken Block’s Gymkhana series—though he also voices frustration over projects that never saw release.
Sam relates, reflecting with humor on his own shift from filmmaking to stunt work and motorcycle sports, noting how his business has continued to thrive despite industry challenges. The conversation also explores the balance between creativity and business, the rapid evolution of drone technology, and the value of camaraderie in the creative world. Sasha wraps up by introducing a new venture: designing custom flags for off-road vehicles to better serve the needs of the enthusiast community.
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