On this week's episode, we sat down with Jason Almeida, better known as WHERE'S NASTY, a creative director, DJ, and event producer from Providence, RI. We explored his journey into hip-hop, the changing landscape of music discovery, and why numbers don’t define success in the culture. Nasty also shared his experiences throwing parties in high school, getting into DJing in college, and how he co-founded Stay Silent PVD, the force behind iconic events like Day Trill.
We also discussed the differences between Boston's and Providence's music scene, the balance between visibility and money in the creative industry, and the importance of understanding your audience through data. Anddd... we might've also touched on (pause) the Diddy situation toward the end of the episode. Tune in and enjoy the conversation!
Watch on YouTube for the Full Experience: https://youtu.be/oyDGCfmwBR0
Time Stamps:
0:00 - Intro/ How Where's Nasty got into hip-hop
10:00 - How discovering music used to be vs. now/ The Internet era
24:30 - Numbers aren't the real metric for hip-hop/ Being outside
38:30 - Boston vs. Providence/ "Providence is Boston's cool cousin"
55:15 - Nasty on throwing parties in high school, DJing in college
1:07:15 - How Stay Silent PVD & Day Trill came together
1:24:00 - What's keeping Nasty in New England?/ Visibility vs. money
1:33:15 - Nasty on the importance of data & knowing your consumers
1:52:30 - Reacting to Diddy's arrest/ Is Hov next?!?
2:02:00 - Outro
WHERE'S NASTY (Special Guest)
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