Jon Sneider: Hacking Advertising

About Jon Sneider:

Jon Sneider is a seasoned marketing veteran, entrepreneur, and respected leader known for his pragmatic approach and proven track record of success. With multiple industry awards recognizing his creativity, innovation, and measurable business impact, Jon has earned a reputation as an expert in defining, promoting, and scaling some of the world’s most recognizable brands. Beyond the boardroom, he’s an avid outdoor enthusiast who can often be found carving turns on the ski slopes or adventuring through the Pacific Northwest and beyond in his camper.

In this episode, Jennie Bellinger and Jon Sneider discuss:

• Sales are fundamental to business success
• Consultative selling
• Marketing targets specific customer personas
• Effective advertising
• Creativity and collaboration in advertising campaigns

Key Takeaways:

• Effective sales isn't just about talking; it's about listening. When they talk, great salespeople ask questions that uncover a customer's true needs and desires.
• Marketing success hinges on understanding your ideal customer profile.
• Advertising doesn't require massive budgets or complex agency structures, and even small businesses can create impactful campaigns by working directly with creative production teams.
• Sales skills are transferable across every business function and career stage.
• Creativity and collaboration are the secret weapons in modern advertising, and by embracing a "yes, and" mentality, businesses can develop more innovative and compelling marketing strategies.

"The best sales people don't actually talk that much. They get you to talk.” — Jon Sneider

Connect with Jon Sneider:  

LinkedIn URL: http://www.linkedin.com/in/sneider/

Instagram Link: http://www.instagram.com/jonsneider/

Connect with Jennie:

Website: https://badassdirectsalesmastery.com/

Email:  [e-mail]

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://www.instagram.com/thedirectsalesdomme/

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery

The Badass Direct Sales Mastery Podcast is currently sponsored by the following:
Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery

LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582

Show Notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.