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June 12, 2025 19 mins

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

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Speaker 1 (00:00):
Thinking about becoming a supervisor but not
sure it's worth the time ormoney.
This episode busts myths andshows how supervision can be a
legit income stream, so we willleave that open.
I'll leave the Facebook pageopen so we can catch people too.
This month for the Step it Upmembers is all about maybe I

(00:25):
call it, maybe.
I love doing this because inMay we can do little taste tests
of things you might be thinkingabout.
So in this month I'm doing this.
First one is maybe become asupervisor.
So if you've been thinkingabout becoming a supervisor,
what I'm going to talk abouttoday you can also find in a
replay of it's called ThreeSecrets to Successful Supervisor

(00:48):
Certification.
Lots of S's in that, but it'snice because you can actually go
in there and there's a discount.
There's a coupon in there forthe 40-hour training if you want
to take it with Kate WalkerTraining.
Also with Step it Up members,if you got a membership, you've
got a $100 coupon for the40-hour training, and so I will
refer you to that.
This is more like, like I said,it's a little taste, it's a

(01:10):
little appetizer.
And then also this month we'regoing to talk about maybe may
get it when month of May, maybebecome a CE provider.
That's a huge question peoplehave.
So we'll do a coaching aroundthat group coaching for step it
up members and have.
So we'll do a coaching aroundthat group coaching for Step it
Up members.
And then I'm going to do amembers only webinar and it'll

(01:31):
be in the evening and folks canattend if they have thought
about becoming a CE provider butthey don't know what that
entails, or maybe they do somepublic speaking and they want to
see how to turn that into a CE.
So it's going to be.
It's going to be more in depthbecause that's what you know.
You're a member, you this iswhat you pay for.
So you get a little bit more indepth.

(01:53):
So today, again, it's just thetaste of how to become a
supervisor, what it means tobecome a supervisor.
May 20th, the little taste, thelittle appetizer for maybe
becoming a CE provider.
And then, may 27th, I'm goingto talk about maybe start a
private practice, because in theStep it Up membership we do

(02:14):
have folks who are maybe schoolcounselors or they're doing
agency work and they want tomake that leap.
So we'll do the appetizer, thelittle taste of it, on May 27th
and then we'll host a membersonly just full on webinar.
Ask anything how to get yourpractice where you want it to be
, or, if you've never started apractice, how to actually take

(02:36):
those first steps.
So today's little appetizer ofmaybe becoming a supervisor, of
maybe becoming a supervisor andI actually pulled up an old
webinar that I did and becauseit's the number one questions.
Actually there are twoquestions that I see right now

(02:58):
and one is can I make any moneydoing this?
And the other one is well, Ican't get any supervisees.
So that must mean Texas is fullof supervisors and we're
saturated and associates don'tneed supervisors.
So I'm going to debunk both ofthose myths because I figure,
why even talking about, talkabout how to become a supervisor
if the big barrier in place iswell, why should I anyway, if

(03:23):
it's all giving back?
I mean counselors.
By the time you guys hit fiveyears LPCs, five years LMFTs,
three years or 3,000 hours, andthen social work, you've got
some other hoops to jump throughYou're like, well, I've already
given back, why do I want togive back more?
So I do talk about how to makemoney and I do talk about this

(03:44):
idea that people think themarket is saturated because both
things are baloney.
First of all, with the moneypiece, a lot of folks just don't
know how to have a decentbusiness plan and so it's it's.
And generally and I'm going tomake a big general statement we
charge.
We supervisors charge less forsupervision than we would for a

(04:08):
client hour, right?
So if I make 150 bucks on aclient, well, the going rate for
supervision in my town mightonly be 60 bucks.
So if I try to chargesupervisees $150, I'm going to
hear crickets.
So yes, you do have to pricefor you know, whatever area or

(04:28):
region you're going for.
But that doesn't mean you can'tmake a living at supervising.
I have colleagues who all theydo is supervision.
They don't even see clientsanymore.
And if you're able to balanceyour scheduling right because
LMFT and LPC both stipulate youmust have half at minimum of

(04:50):
half an individual, and so youknow you balance scheduling with
individual and groupsupervision, you can add more
people.
And the same thing with triadicsupervision.
Triadic just means less thanthree.
So if you have, for instance,let's say you wanted to charge

(05:11):
$150 an hour, well, with triadicsupervision that's two people
in the room.
They could split that cost.
Another way is something I callthe Ann's Place Model, and if
you are a Step it Up member, youalready have this training.
You may not be able to find itbecause it is a training that I
did a while ago, but I will talkabout that when we do kind of

(05:33):
the members only supervisionclass, but I can give you a
taste of it right here.
The Ann's Place Model simplymeans you don't charge anything
for supervision.
Okay, that's step one.
Step two you open up threespots in your calendar for your

(05:54):
supervisee to see clients, right, and probably going to make
that either a pro bono or asliding fee scale.
Sorry, scratch that, not probono, definitely sliding fee
scale.
Sorry, scratch that, not probono, definitely sliding fee
scale.
And so that supervisee, inexchange for 12 hours in your
practice, right, so do the math.
We've got three hours a week,times four weeks in a month.

(06:18):
They get free supervision fromyou and you're like well, kate,
how do I make money from that?
Well, when you have someone,let's say your supervisee, let's
say they're charging $60 or $80for that client, it's a sliding
fee scale and so I'm not goingto go in that into that today.
You can decide how to do that.

(06:39):
Well, if you saw, if they sorry, they saw three clients in your
practice at $80 an hour.
Eight times three, that's $240you just made in that week, as
opposed to making $75 from onehour of supervision with them.

(07:00):
So they charge the clientanywhere from $20 to $80.
You will make more from thosesessions than you would from
that supervisee and thecommunity gets a benefit because
they're getting a sliding feescale and your supervisee is

(07:21):
getting a benefit becausethey're getting private practice
experience.
Now where Ann's Place modelbreaks down and where some folks
get confused by this is theytell the supervisee yeah, come
on board, I will get you all theclients you want.
And that's just hard right.
It's really, really hard toguarantee another person who has

(07:42):
zero marketing experience, zeroreputation in the community as
a counselor, it's really hard tosay you can guarantee them.
Let's say you know 20 clients aweek.
So if you say no, no, come tomy practice.
You give me three hours a week,anywhere between 20 and $80,.

(08:03):
You're not going to make moneyfrom those clients, you're just
getting experience and you'regetting free supervision.
In the meantime, go get themajority of your hours at a
hospital, at an agency, at aprison, at some place where they
can accrue those experiencehours.
Then now you're letting themhave that private practice

(08:26):
experience.
You're giving them the freesupervision the community is
benefiting.
So again, I call this theAnne's Place model, because you
know we have to be careful whenwe're exchanging supervision for
a service right.
There are laws surroundingunpaid internships and again I'm
not going to go into that here.

(08:47):
You can Google that online.
But one way to make a living asa supervisor if you're going to
charge, let's say, half of yourclient rate is this Ann's Place
model.
Another way if you're thinkingabout becoming a supervisor is
to offer niche or niche help,and the most sought after one

(09:11):
that I.
Actually there are two that Ihear folks looking for a lot,
and that is for supervisors whohave a dual.
So they have their license, ofcourse, and your supervisor
designation, but then your playtherapy designated or you are
EMDR certified or art therapylicensed or LSOTP licensed

(09:34):
sexual treatment I'm gonna getthe acronym wrong, sorry.
I'll fill it in later, butthat's you know.
Anytime you can have anotherdesignation and offer that.
So the associate coming to youis not only getting experience
hours supervised, they're alsogetting a certification right.

(09:56):
So if you have some kind of acertification and you can help
them get that alongside theirexperience hours, so they can
upgrade to full LPC or LMFT.
You can charge more for thatright, and because you would
charge more for that right,they're getting two for the
price of one.
They're getting a lot of bangfor the buck.

(10:18):
So another niche that I talkabout is, of course, private
practice mentoring.
But y'all, you got to know whatyou're doing, right?
I mean, a lot of times I'llhear like, okay, I'm going to do
private practice mentoring, butlook at your own practice,
right?
Are you?
Do you know how to optimizeyour website based on search

(10:41):
engine keywords, et cetera?
Do you know how to utilizeattraction marketing?
Are you aware of how AI isimpacting all of that right?
And if you don't have an answerto that, or you can't look at a
supervisee and say, yeah, I'llhelp you get clients and then
have some sort of a specific,measurable, attainable,

(11:04):
trackable goal so that, let'ssay, in six months, you can look
at each other and say, yeah,this is working, You've
definitely helped me get abusiness that's sustainable, you
know, I would really hesitateto offer that.
Now you can say, yeah, I'llsupervise you in private
practice and that may be worthraising your prices for, because

(11:27):
that's important If you aregonna work with associates who
want to open their own business.
But don't say you're a practicementor if you aren't up on the
latest market.
I can't even tell you guys howcrazy it is right now out in SEO
land with ChatGPT.
You know it used to be that wehad to fight for that top spot.

(11:50):
Well then, about a year ago, wehad to fight for the top spot
with, you know, the NationalInstitute of Mental Health and
universities, right, they gotthe top spot, and now ChatGPT
gets the top spot.
I don't even think advertisersare up there anymore.
So, unless you know what you'redoing, it's a whole new world,

(12:11):
right?
So all of these things can addto the fee that you charge for
supervision, right?
And so we talk yes, you candefinitely make a living as a
supervisor.
Now the other part about therebeing a scarcity or, I'm sorry,
flip that, that we have too manysupervisors.

(12:32):
Yeah, baloney, I, we just did ameet and greet last week and so
it's it.
We didn't have a lot ofgraduate students show up, which
was like, okay, wait, you knowthat's.
That's kind of weird.
How come the grad studentsdidn't come.
And then, as we start to surveypeople, as we start to
understand what's going on andthis is data that you can pull,

(12:54):
you can actually go to the BHECwebsite what we find is that so
many supervisors hold thedesignation but they only take
on one supervisee and thenthey're done.
Or they hold the supervisordesignation and they don't take
on any supervisees, or they holdthe supervisor designation and
they don't take on anysupervisees.
So, yes, we do have about 5,000to 6,000 folks who hold the

(13:16):
supervisor designation, but it'snowhere near enough for the
grad students who are coming outand who want to, let's say,
specialize, or they want to opentheir own practice.
And I would even venture to say,if you're a supervisor who
wants to have associates, youknow, like Kate, I don't know

(13:38):
what you're talking about.
I would ask you how you'remarketing yourself, right?
It's the same paradigm as yourclients, right?
If you're sitting there going,well, I you know, I don't have
any clients, so people must notneed therapy.
I mean, we would never say that.
Right, it's like, of coursepeople need therapy, right?

(13:58):
And with telehealth opening upour territory, and then the
compact, the counseling compact,is coming and we've got Kathy
Ibanez-Lorente who's going totalk about that with us next
week.
Our territories are huge, right?
So to say no, no, no, therejust aren't enough people who

(14:18):
need therapy.
The market's saturated.
That's why I don't have anybusiness.
How about?
If you look at how you'remarketing?
Because, as a supervisor andthis was the great discussion
that we had after the meet andgreet a lot of supervisors we
all just kind of sat around andwe were like, okay, virtually
sat around, it was virtual.

(14:38):
We sat around and said, okay,what's going on here?
And we were talking about, okay, how many of us are forming
relationships with universities,how many of us host in-person
events at universities, how manyof us are offering our services
to professors.
And if you're again, if you'resaying, but, kate, I tried that,
I would say really Okay, haveyou done it 20 times at 20

(15:03):
universities?
Yes, right, because we've gotonline universities.
You've got universities fromall over the country who are
teaching Texas associates andthose Texas I should say Texas
grad students.
Those Texas grad students needto know how to bridge from grad
school to becoming an associate.

(15:24):
You've got that information.
So, if you say, yeah, kate, I'vereached out, I've done it.
It didn't work.
I would challenge you to say,yeah, kate, I've reached out,
I've done it.
It didn't work.
I would challenge you to say,okay, do it 20 more times.
Do it 20 more times to 20 moreuniversities Cold, call them,
email them, get on their mailinglist, contact their Chi, sigma,
iota chapters.
Offer to be public speakers,offer to bring them lunch right,

(15:47):
this doesn't fall under thesame category as when we're
marketing to physicians right,we can't bring them lunch.
We can't offer them gifts right, that's kickbacks, that's
against the law.
But when you're offering yoursupervisor services, if you want
to set up a career day, if youwant to set up a supervisor meet

(16:08):
and greet, but you want to doit in person at a university, oh
, my goodness, right.
Or even if you did it virtuallyfor an online university,
imagine how much value thatwould bring to an out-of-state
university who is teaching Texasgrad students how to be Texas
associates?
So I'm here to answer questions.

(16:29):
I'm here to help you make yoursupervision business work,
because here's what I do knowStatistics say I've already
talked about that supervisorsget their designation and then
lots of them don't supervise forlots of reasons.
Right, and life happens.
We know that I don't superviseanymore, right, so, totally,

(16:52):
totally get that.
But we also have graduatestudents starting their first
semester of counseling, theirsecond semester of counseling,
third, fourth semester.
They don't even know they needa supervisor.
They're not aware of what Texasrequires for them to bridge
from grad school to associate,and then that last semester they

(17:15):
kind of get hit upside the headwith it.
Or, in worst case scenarios,they graduate and they're like,
ok, now I guess I need to find asupervisor, right, Ah, right.
So you have a vacuum you couldfill with your knowledge.
Ready to explore supervisionwithout wasting your time or

(17:37):
losing your sanity?
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