Summary
Min Ju Kim, founder of Zasin, joins the podcast to share her inspiring journey from D1 golfer to multi-venture entrepreneur. Born in South Korea and raised across three countries, Kim brings global perspective, grit, and creative vision to her mission of empowering women through sportswear, self-expression, and storytelling.
She discusses launching Zasin, a pre-seed women’s golf athluxury brand challenging the male-dominated sportswear industry; Juju on the Gem, a luxury tooth gem and creative styling business; and her work in digital marketing. Kim dives into cultural identity, mentorship, and entrepreneurship, revealing the personal battles she faced—from breaking parental expectations to bootstrapping her ventures while working as a restaurant server in NYC.
Listeners are left with a core message: what you don’t change, you’re choosing—a reminder that daily habits and courageous choices shape our futures.
Notes
The Guest
- Min Ju Kim (goes by “Kim” or “Juju”)
- Former D1 collegiate golfer
- Founder of three ventures:
- Zasin: women’s golfwear brand merging fashion, culture, and functionality
- Juju on the Gem: creative styling and tooth gem adornment brand
- The Kim Standard: freelance and UGC digital marketing consulting
Key Topics
- Entrepreneurial Motivation: Finding purpose beyond the golf course; balancing cultural expectations with personal ambition
- Zasin’s Mission: Solving the lack of fit, functionality, and female-focused design in golfwear
- Cultural Identity: Integrating Korean heritage with Western creativity and New York hustle
- Creative Networking: How a party conversation led to a feature in a South Korean golf documentary
- Bootstrapping and Grit: Serving at a Manhattan restaurant to fund a dream
- Mentorship Matters: The impact of women role models like Natalie on Kim’s journey
- Mindset and Habits: Lessons from Atomic Habits and half-marathon training—how discipline builds identity
Wisdom from Kim
- "What you’re not changing, you’re choosing."
- "I prioritize progression over perfection."
- "Your story is your strength."
Contact & Resources
LinkedIn: linkedin.com/in/miinjjkim
Instagram: @miinjjkim
Brands:
- Zasin (Women’s Golfwear, in pre-seed)
- Juju on the Gem
- UGC & Marketing: The Kim Standard
- Lookbook 1
- Lookbook 2
- Zasi
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