What happens when a biotech executive follows a spiritual calling and decides to build a new kind of wellness app? You get SoulPod. In this conversation, Crystal Cassidy shares how her decades-long career in pharmaceutical science, combined with a lifelong meditation practice and a near-death experience, led her to create a platform at the intersection of neuroscience, spirituality, and technology. We talk about what it means to build a purpose-driven business, how she navigated the early product journey without a technical background, and why she believes the future of human development lives inside the space she calls SoulTech.
Show Notes:
In this episode, we cover:
• Crystal’s transition from genomic diagnostics and IPO-level biotech teams to building her own consumer platform
• Why SoulPod is not a traditional mindfulness app and how it’s creating space for deeper mystical and energetic experiences
• What it really took to bootstrap development, find a technical cofounder, and grow a values-aligned team
• The role of experimentation, A/B testing, and structured user interviews in refining product-market fit
• How personalization, AI, and energetic mapping are influencing SoulPod’s next wave of features
• Why staying connected to your mission matters more than following conventional startup paths
• The hard truths about fundraising as a female founder in wellness and deeper tech spaces
• Crystal’s long-term vision as a leader, content creator, and future sci-fi author
Connect with Crystal:
Website: https://www.soulpodapp.com
LinkedIn: Crystal Cassidy | SoulPod
Instagram: @soulpod_app
Contact:
Crystal is currently growing her team and exploring strategic partnerships. If you’re a mission-aligned growth strategist or just someone who believes in the future of conscious technology, reach out through SoulPod’s website.
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