In this Season 4 episode of Badass Women in Business, Aggie and Cristy sit down with Sarah Noel Block, founder of Tiny Marketing, to talk about what happens when you stop playing small and start building a business that actually fits your life.
Sarah shares how she went from being laid off in 2008 to creating a thriving solo business that helps consultants and small B2B teams grow without burnout. She breaks down the process of testing new offers, using Gateway Offers to bridge leads to long-term clients, and setting boundaries that protect both energy and profit.
The conversation is an honest look at evolution in business. From undercharging and overworking to scaling, burning down systems, and rebuilding stronger, Sarah explains how confidence and data shape every next step. This episode is for anyone ready to build a business that feels sustainable, profitable, and fully in their control.
Show Notes
• Sarah’s path from layoff to entrepreneurship and her mission for distributed income
• How to test offers before investing time or money
• The three-part Gateway Offer framework and why it works
• Using client interviews to refine messaging and services
• What triggers the leap from corporate to full-time entrepreneurship
• The hard lessons of scaling too fast and rebuilding better
• Raising prices, recognizing red flags, and working only with aligned clients
• How to shift from service provider to strategic partner
• Setting and maintaining boundaries that protect creativity and focus
• Confidence as a strategy and the freedom to walk away
Key Takeaways
• Test before you build. Let the market confirm your ideas.
• Gateway Offers are the bridge between curiosity and commitment.
• Boundaries are a business system, not a suggestion.
• Confidence grows when you act, measure, and refine.
• Sustainable growth comes from systems, not hustle.
Connect with Sarah Noel Block
Website: sarahnoelblock.com
Media Page: sarahnoelblock.com/media-page
LinkedIn: linkedin.com/in/sarahnoelblock
Tiny Marketing Club: sarahnoelblock.com/tiny-marketing-club
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