What if the real ROI of being on a podcast isn't the interview itself, but the relationships that come afterward?
In this high-energy, straight-talking episode, we sit down with Christina Lenkowski, founder of Publicity by Christina, to hear how she transformed her PR background into a niche agency that helps women entrepreneurs get visible, get paid, and get taken seriously. Christina has landed her clients on more than 900 top-rated shows and has appeared on 100 podcasts herself. She knows what works, what doesn’t, and why visibility isn’t just about showing up.
She shares how she built her business by doing the opposite of what most agencies do, how she tracks real visibility metrics in her own company, and why she believes podcast guesting is the most powerful tool in a business owner’s playbook.
If you’ve ever wondered how to stand out, what to prioritize when you pitch, or how to turn one podcast into long-term opportunity, this episode will show you how to stop playing small and start showing up where it counts.
Episode Notes
In this episode, Christina shares:
- Why podcast guesting still works and how to approach it strategically
- The biggest misconceptions business owners have about publicity
- What she changed when leaving agency life to build her own business
- How she uses a “visibility KPI” to track ROI and growth
- Why strong host relationships often lead to consulting, speaking, and long-term leads
- Why podcasts are perfect for introverts
- What she learned from launching a course that flopped—and how she bounced back
Plus, Christina shares the one thing every guest should do before a show, and how being prepared sets you apart from 90% of people showing up to the mic.
Guest Contact Info
Christina Lenkowski
Founder, Publicity by Christina
- Website: https://www.publicityxchristina.com
- Instagram: @publicityxchristina
- Facebook: Publicity by Christina
- Email: corinne@publicityxchristina.com
---
Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.
Stay badass. Stay bold. Build it your way.
Keep up with more content from Aggie and Cristy here:
- Facebook: Empowered Women Leaders
- Instagram: @badass_women_in_business
- LinkedIn: ProveHer - Badass Women in Business
- Website: Badasswomeninbusinesspodcast.com
- Athena: athenaac.com
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.