Corporate life gave Marissa Rodriguez a title but not the freedom she craved. After a sudden layoff in 2015, she chose a different path that led her to build a powerful eCommerce consulting business, generate over $100 million in client revenue, and eventually relocate to Greece. In this episode, Marissa shares her journey from fashion retail to direct to consumer strategy, offering practical insights for founders navigating the noisy world of online business. She breaks down why paid traffic and email marketing still outperform trends, why founders must treat eCommerce as its own business model, and how personal agency is the ultimate success metric. You’ll also hear how a solo trip sparked deep transformation, how to build scalable systems without full time staff, and why betting on yourself is always worth it. This conversation is part strategy, part mindset, and a full masterclass in designing a life and business that actually work.
Key Notes:
- The real math behind eCommerce success: traffic, conversion, and retention
- Why social virality is not a business strategy—and what to do instead
- How Greece became Marissa’s home and expanded her vision of success
- The power of solitude, surrender, and betting on yourself
- Reframing eCommerce as a trade and a path to peace, not just profit
- What founders get wrong when shifting from retail to online sales
- Why talent strategy in eCommerce is everything—and how solopreneurs can scale
- The future Marissa is building: peace, purpose, and a global entrepreneur community
Connect with Marissa Rodriguez:
Website:
https://throughexperience.com
About Page:
https://throughexperience.com/about
Instagram:
@throughexperienceofficial
Facebook:
Through Experience
LinkedIn (Marissa Rodriguez):
https://www.linkedin.com/in/marissa-rodriguez-6192b327
Keep up with more content from Aggie and Cristy here:
- Facebook: Empowered Women Leaders
- Instagram: @badass_women_in_business
- LinkedIn: ProveHer - Badass Women in Business
- Website: Badasswomeninbusinesspodcast.com
- Athena: athenaac.com
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