What do Asian elephants, a messy divorce, a housecleaning hustle, and a tech company have in common? Libby DeLucien. In this episode, Libby shares her unapologetically bold journey from growing up in a family of elephant handlers to becoming a serial entrepreneur and systems expert. She opens up about the real reason she started her first company in the middle of a custody battle, the mindset shift that helped her reclaim her time as a mother, and how she scaled her businesses using simple, powerful frameworks.
From launching WootRecruit and Sell Convert Clean to writing her new book 1 Layer Deep, Libby explains how she built operational freedom and a legacy by trusting herself more than the odds.
SHOW NOTES
Guest: Libby DeLucien
What we cover in this episode:
- Why Libby doesn’t see betting on herself as a gamble
- How a cleaning gig turned into a national franchise
- The power of building businesses out of necessity
- Her pivot from organizing homes to building software
- What “1 Layer Deep” means and why complexity is killing your growth
- The role of micro-playbooks in scaling without burnout
- Rewriting the rules of motherhood and entrepreneurship
- How Libby built systems for her 7-year-old just like her companies
- What to know before franchising your business
- Why vision casting isn’t just for your team, it’s for your family too
- The FastPass lesson: how mentorship accelerates everything
Resources and Mentions:
- Libby’s website
- WootRecruit
- Organize It
- Sell Convert Clean
- 1 Layer Deep – Coming September 2025
- Leading Like an Elephant – Now available on Amazon
Connect with Libby:
Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.
Stay badass. Stay bold. Build it your way.
---
Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.
Stay badass. Stay bold. Build it your way.
Keep up with more content from Aggie and Cristy here:
- Facebook: Empowered Women Leaders
- Instagram: @badass_women_in_business
- LinkedIn: ProveHer - Badass Women in Business
- Website: Badasswomeninbusinesspodcast.com
- Athena: athenaac.com
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.