Pinterest as a Business Powerhouse: From Hustle to Freedom with Laura Rike

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In this episode of the Badass Women in Business podcast, Laura Rike, Pinterest strategist and founder of SimplyPintastic®, shares her incredible journey from a burned-out VA to a thriving CEO leveraging Pinterest to create sustainable business growth. Laura’s story is a testament to the power of smart strategies, overcoming obstacles, and finding work-life balance as a mompreneur. Tune in to hear how Pinterest became her secret weapon for passive income, why it’s more than just a visual platform, and how it can serve as a long-term solution for building visibility, generating leads, and scaling sustainably.

In this episode, you'll discover:

• How Pinterest differs from other platforms and why it’s an essential tool for business growth
• The surprising ways Pinterest has helped Laura overcome life’s challenges, including funding her wedding and sustaining her business during tough times
• Tips for business owners to use Pinterest to drive organic sales without the hustle
• How Laura balanced her business growth with motherhood and why she takes Tuesdays off
• The best practices for leveraging Pinterest for passive income and evergreen visibility

Key Takeaways:

• Pinterest is a search engine, not just a social platform, and it can work for all types of businesses, not just those with physical products.
• The power of sustainability and building business systems that work for you, even when you're not physically active in your business.
• How to leverage simple visuals and strategic keywords on Pinterest to rank on Google and generate organic leads.
• Why setting boundaries and creating a business that aligns with your values is the key to long-term success.

Guest Contact Information:

• Website: SimplyPintastic
• Pinterest: SimplyPintastic on Pinterest
• Instagram: @laurarike
• LinkedIn: Laura Rike on LinkedIn
• Podcast: Pinterest Marketing Podcast

Notes:

• Laura shares her personal story of overcoming a severe injury while maintaining her business through Pinterest.
• Pinterest’s power as an underutilized tool for generating organic leads and building a long-term business strategy.
• The importance of simplifying your business model, niching down, and finding ways to create recurring revenue streams.

This episode is a must-listen for any entrepreneur looking to use Pinterest as a powerful business tool or those wanting to find more sustainable ways to grow their business while living life on th

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