Struggle with getting clients to take a second look? Then this is for you. Unlock the secrets to creating captivating content that not only stops the scroll but also drives sales! Join us as we welcome back the brilliant Chef Irenia, a culinary maestro and American Cake Decorating Magazine columnist. She’s here to share her expert tips on mastering visual marketing to attract high-end clients. Whether you're a seasoned entrepreneur or new to the game, Chef Irenia’s insights on audience alignment, content planning, and creative repurposing will transform the way you present your products. Learn how to batch-create content for consistency and engage your audience with fresh hooks and captions, all while saving precious time.
In this episode, we will cover:
- How to create content that attracts high-paying clients
- How to create content that isn't time consuming
- The key to creating content even when you don't have orders
- The top apps and tools used to save time when creating content
Loved Chef Irena? Me too!! Fun fact- She is my accountability partner and is wonderful for kicking me in the ass and keeping me on track of my vision and goals. Everyone needs someone like that, and I would love to share her with you.
Follow Chef Irenea here on Instagram and tag her
FREEBIE GIFT: Need help with branding and props for your content sessions? Click here to get her free guide.
***Ready to dive into her course? ***Grab it here
Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clicking here
2.) Learn to sell digital products inside Digital Product Community by clicking here
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hey, sweet friends, my name is Chef Seanburg.
I started my baking businesswith a bottle of DeSorono and
one Bundt cake pan.
Fast forward to today, fromnews to magazines, speaking on
national stages and more.
I can truly say that baking haschanged my life.
So now, as a bakery businesscoach, I get to help others have
the same success.
I've helped hundreds of mystudents across the world in my
(00:24):
global membership program createsix-figure businesses, mainly
from home.
The Baking for Business podcastis an extension of that, from
actionable tips to valuabletools and resources that can
impact you as a business owner.
I truly believe y'all.
We would never have been givena gift if we couldn't profit and
prosper from it.
So come on, darling.
What are you waiting for?
(00:45):
Hey, sweet friends, and welcomeback to the Baking for Business
podcast.
It is such a delight to haveyou here.
Today.
We have a guest in the houseand I'm so excited because this
is actually her second time here.
This is the second person who'shad a repeat appearance, and
(01:05):
today she's here to talk allabout how to create scroll
stopping content that helps youto sell more products.
Right, because we know thatcontent is paying.
The market is saturated.
There are a lot of choices thatpeople have out there, and we
know that you want to get yourcustomers' attention, and so, if
you are not familiar with ChefIrenia, chef Irenia is a
(01:27):
classically trained chef.
She is also a columnist forAmerican Cake Decorating
Magazine.
She's worked with tons ofbrands and is always sharing
tips on how you can up-levelyour visual marketing.
So, Irenia, welcome back to thepodcast.
Speaker 2 (01:42):
Hello, hello.
Thank you for having me.
I'm so excited to be here forthe second time.
Speaker 1 (01:47):
Absolutely.
We're so excited to have you,and so I know you have four tips
for us, amazing tips, and I'llgo ahead and let you get into it
.
So what is one of the ways thatpeople need to create scroll
stopping content?
What's one of the things theyshould pay attention to?
Speaker 2 (02:05):
So number one will be know your audience.
I know a lot of us want toattract luxury clients, but our
brand is not portraying thatyour content.
So in order for you to attractthose luxury clients, you have
to have a certain level ofcontent in your visual marketing
, and that will be elevatingyour content.
(02:27):
With backdrops you can use,let's say, a marble backdrop to
portray luxury clients andattract those clients.
You can use props such as agold cake stand or anything that
you know your luxury clientsenjoy.
You should be including thosein your visual marketing to
attract those clients.
And if luxury clients are notyour clients, then that's okay.
(02:50):
You just want to make sure youalign your brand with the type
of clients that you want toattract.
Speaker 1 (02:57):
That's so true because I hear so many bakers
saying all the time I wish I hadhigh paying clients.
I wish I had high payingclients and I'm like well, the
way for you to speak to them isthey have to take notice in you,
and you're right.
So things like pictures on awooden table or an old desk,
that doesn't really speak tothem Because, like you said,
they're used to having likemarble countertops, things like
(03:18):
that, in their home and theywant to see themselves in your
products.
So I love that tip.
So, tip number two what do youhave for us?
Speaker 2 (03:27):
So tip number two is pick a plan and be prepared.
So knowing the days that youare going to create that content
.
I know a lot of times weprocrastinate and or we say we
don't have time to actuallycreate this content.
But if you pick a day and youprepare, you'll have a better
plan.
So, for example, with me, whenI batch content, I do it on a
(03:50):
Monday or Tuesday.
I'll record everything, I'llbake everything, I'll decorate
and then I'll take the otherdays to actually edit and create
my content.
And just remember that once youcreate content, you can also
break it up into pieces and youdon't just have to post that one
piece of content.
You created that one day.
Speaker 1 (04:09):
Yeah, cause so many people always say, well, I don't
have any orders this week, so Idon't have anything to post,
and I'm like, but you don't postin the moment, like you need to
post things to attract peopleso that you can get orders.
Speaker 2 (04:20):
That is correct.
Yeah, the key is preparing andplanning ahead, really, because
you want to be able to use thatcontent to repurpose.
So once you go ahead and planahead, you can create the
content and break it up andrepurpose it and reuse it over
and over again, so you don'thave to actually sit there and
record every single week or feellike the only thing you do is
(04:42):
create content.
Speaker 1 (04:44):
And I think that's so valuable because too often we
get in the cycle of alwayscreating that we don't actually
curate.
So you shared a really good tipabout how often is it that we
can actually recycle andrepurpose content.
How often do you do it?
Speaker 2 (05:02):
I usually do it every couple of weeks but, honestly,
your followers are not on socialmedia every single day.
But, honestly, your followersare not on social media every
single day.
So you can repurpose once aweek if you really wanted to,
because they won't even notice.
I usually do it every couple ofweeks, but, yeah, pretty much
anytime you want to do it youcan repurpose it and the hooks
(05:22):
that you use or the captionsthat you use could be different.
So, even if you use the samevideo, you can just say
something different along thelines with that video and that
will capture your audienceattention.
Speaker 1 (05:35):
I love that man.
Yeah, I definitely am guilty ofnot repurposing things, and so
you are right on the nail withthat one.
And so, in terms of repurposing, though, what are some things
that you think people shouldrepurpose the most?
Speaker 2 (05:56):
So you want to look at your top performing content,
or your best sellers as far aslike your menus.
So if you have a best-sellingcake or flavor, you want to make
sure that you're always showingthose, because that is what's
going to attract your customersas well as, like I stated, your
top performing content.
So you want to look at yourinsights.
You want to see what people areengaging with, what viewers are
(06:18):
engaging, and recreate those.
You don't want to recreate theones that are not top performing
, because continuously they'renot going to perform as well.
Speaker 1 (06:27):
And that's what I see a lot of people doing, trends.
And I'm like, okay, is thisperforming?
Because continuously they'renot going to perform as well.
And that's what I see a lot ofpeople doing trends.
And I'm like, okay, is thisattracting your client?
Like, are you doing this tolaugh?
Like do you want people tosmile at you or do you want to
make money?
Because I prefer to beprofitable.
So I like how you said that weshould repurpose our top
performing content.
Speaker 2 (06:46):
Yeah, because what works for us may not work for
another company.
So you can look at anothercontent creator and say, oh,
that really worked for them.
But depending on your audienceand what you're selling or what
your brand represents, it maynot align with your brand and it
may not perform as well withyour brand.
Speaker 1 (07:06):
That is so true, darling.
And so tip number three whattip do you have for us?
Speaker 2 (07:13):
So for tip number three, it would be create
different formats for yourcontent.
Each platform has their ownpreferred format.
So, for example, vertical orhorizontal, and even, like your
website, you can post a verticalreel on Instagram and do very
well, but obviously when youpost it on your website, you're
(07:34):
going to have to go horizontalor it just may be different.
So just be mindful of thedifferent platforms where you're
going to post them.
So when you are creating, youdon't sit there and create
content, and when you go uploadit somewhere else, it's not
going to work.
So just be mindful of that.
Speaker 1 (07:52):
I'm guilty of that because I'll be recording a
video and I'm like, oh shoot, Iforgot to get a photo.
But the photo is like what youneed for, like thumbnails or,
like you say, like your website.
We don't want to upload longvideos to our website, so that's
definitely one I got toremember.
Speaker 2 (08:15):
So, thank you for that.
And tip number four what isyour last tip for us?
So first, tip number four isstop making boring content.
You have three seconds tocapture your audience attention
and in order for you to have areel or a video that is going to
be engaging is to constantlyeither change the scene or
change the angle or add sometype of movement.
(08:36):
They don't want to just see youpipe a border for three minutes
.
You want to be able to see itfor two to three seconds and
then you move on to anothersection of the cake and that
just keeps them engaged becauseif they see that is continuous,
they're just going to go aheadand scroll on and you want them
to stop the scroll and engageand stay on your content longer.
Speaker 1 (08:58):
And you have, just honestly, so many great tips.
I'm always going through yourcourse and jumping in and trying
to apply it to my contentBecause, like we said it earlier
, you've worked with thesebrands and your content is
always printed in magazines andthings like that.
So, for anyone else who's morevisual and they're like okay,
(09:19):
this is me, you're speaking tome, I'm guilty, I really do need
to change my content.
What things do you go over inyour course?
Because you have a new coursethat came out that I'm really
loving.
It's really helping me sell myproducts.
So tell us about your courseand how can we learn more if
we're the person that needs tochange our content.
Speaker 2 (09:40):
Well, I am super excited that you are enjoying
the course.
The course is called VideoContent Made Easy.
So what I've done is I've takenall the things that I've
learned to create good contentthat has attracted brand deals
and that have landed me to be acolumnist with American Cake
Decorating Magazine.
So I put all of that togetherand simplify it and give you all
(10:01):
the steps that you would needto also succeed.
Attract more clients to yourbusiness, land brand deals, if
that's what you like, butultimately just increase your
visual marketing so you can haveyour audience stop to scroll
and engage in your content.
Speaker 1 (10:18):
And for someone who's new, do you find it beginner
friendly?
Would you definitely recommendit.
Speaker 2 (10:24):
Yes, it is definitely beginner friendly.
You don't need expensiveequipment.
You really just need your cellphone, a tripod and a backdrop
and you're ready to go.
All the other stuff it's addedthings that you can add in there
.
But yeah, it's very userfriendly and beginner friendly.
Speaker 1 (10:43):
I love that, and what are some of your favorite?
You said a tripod and a phoneand you're good to go.
I like that.
What are some of your favoriteapps, too, that help you to
create amazing content?
Speaker 2 (10:54):
So for apps you can actually, I know Instagram is
one that you can actually use.
I know a lot of people may notthink Instagram, but Instagram
is one.
Canva, lightroom and CapCut,those are a couple of apps that
you can use to edit your videosor photos and help you along
your journey.
Speaker 1 (11:15):
And you mentioned props earlier.
I know when you were going overtip one you said, like if you
want to want to attract high endpeople, think about the props
and things like that.
And so do you have anything tohelp a person with?
Like, how do I choose props orwhat do I put in my photos?
Speaker 2 (11:36):
So actually I do.
I have a free guide is a stepby step guide that goes over
props, is called the perfectionof props.
You can also download that andit goes over everything you
really need to know how to setit up, which ones to buy, where
to buy it.
It talks a little bit aboutbackdrops, so it's it's a very
intensive, step-by-step guidethat goes over props.
Speaker 1 (11:57):
Yay.
Well, we love a good freebieand, from the bottom of my heart
, thank you so much for comingon and for sharing your tips
with us.
I know it is very much neededbecause a lot of people struggle
with content, even if theydon't think they struggle.
Those are usually the ones wholike no, my pictures are perfect
, my logo.
I don't need help.
But if you're not getting thoseviews, chances are this podcast
(12:20):
was for you.
So thank you so much forsharing those tips.
I really do appreciate them.
But before I let you go, youactually get the remix version
because, like I stated, you'vealready been on here.
So are you ready for lightninground?
Speaker 2 (12:35):
I am Awesome sauce, all right.
Speaker 1 (12:38):
Who is your favorite nineties artist?
Speaker 2 (12:42):
My favorite nins artist, um, let's see, I enjoyed
listening to Backstreet Boysbefore um and another boy band
was NSYNC.
Speaker 1 (12:53):
I love NSYNC, all right what is your favorite
cartoon?
Speaker 2 (12:58):
my favorite cartoon in the 90s or now, just in
general?
Well, since we're talking aboutthe 90s, I will go with the
Rugrats.
Speaker 1 (13:07):
Oh yeah, angelica, I love Angelica.
All right, are you team pumpkinor are you team sweet potato?
Speaker 2 (13:17):
I actually like both, because it really depends on
your mood, but I like them bothjust the same.
Speaker 1 (13:24):
Okay, ain't nothing wrong with being an equal
opportunity lover.
I appreciate that.
And what is?
The holidays are coming up atthe time of us recording this,
so what is one of your favoriteholiday traditions?
Speaker 2 (13:36):
Favorite holiday traditions For us Latinos.
We like to celebrate on the24th of December, so that is
very iconic for us Latinos.
We like to celebrate on the24th of December, so that is
very iconic for us.
We just get together, roast thepig, share some family memories
and games.
But yeah, that's my favoritefamily tradition spending the
(13:58):
24th together with familyawesome.
Speaker 1 (14:00):
From the bottom of my little southern heart, I,
irenia.
Thank you so much for takingyour time to come on and to
speak with us today.
I really do appreciate you.
Speaker 2 (14:09):
Thank you so much for having me?
Speaker 1 (14:11):
And for those who don't follow, where can we find
you online?
Speaker 2 (14:14):
You can find me on Instagram at Irenia Aristigueta,
which is super long but I'msure she's going to post it here
on the show notes, but you canfollow me there on Instagram or
Facebook and online.
You could find me on my websiteat learnwithireniacom.
Speaker 1 (14:32):
Absolutely, and for those listening, we have all of
Irenia's details in the shownotes, as well as how you can
grab that freebie that shementioned and also how you can
get information on her course sothat you can up-level your
content, you guys.
So how awesome was Irenia.
You know, one of the things Ilearned early on in culinary
school is that people eat withtheir eyes.
(14:52):
I meet so many bakers andwhenever they make something,
they're always trying to tell mehow it's so much better,
because, oh, I made it fromscratch.
Or even if it's a box mix, orthe extracts I used, or this or
that, I'm telling you I made itfrom scratch.
Or even if it's a box mix, orthe extracts I used, or this or
that, or I'm telling you I tasteso much better than my
competition, and all that isfine and dandy.
But here's the thing Online, wedon't know that.
(15:12):
So, before we even have theopportunity to taste something
that you make, the first form ofcontact that we have is your
content.
Content is the contact thatpeople interact with you that
really leads to a conversion,and so those are some of the
things that I want you to keepin mind.
You know it may suck, butpeople place the value on you
(15:36):
solely by how you look.
In marketing, this is what werefer to as perceived value.
So when you put something outthere and you say, okay, well,
these people may not want to payfor it, or these customers are
cheap, or this or that,sometimes it just could be that
they don't see the worth in yourproduct because of how you
position your product in yourcontent.
(15:57):
And I hate to be the bearer ofbad news.
I always hate when I have torip the bandaid off of this or
that, but there are times whereI literally tell people and I
know they assume they triedtheir best but I'm like this
could be, it could be a littlebetter.
And this is the look thatyou're giving off.
Your friends around you may nottell you that because they love
you and they don't want to hurtyour feelings, but if you're
(16:19):
not getting views, if peoplearen't clicking, if you feel
like you're struggling to getfollowers, something is going on
there.
As a business owner, it's yourresponsibility to kind of tend
to that and say, ok, what is itthat I'm doing and I need help.
And so I hope these tips todayhelp you, especially with the
holidays coming up, becausepeople are right.
(16:40):
You know, bakers are telling meoh, the market is saturated.
Absolutely, the market issaturated.
Everybody in their mom and Iwants to be a baker.
Why?
Because we're living in a dayand age where people want extra
income.
They want to do something withtheir gifts and their talents.
So now, if the market issaturated and if everyone does
love to bake, what are you goingto do to stand out?
Because visual marketing issuch a huge form of branding and
(17:03):
that's really what it is allabout how will you stand out in
the marketplace instead ofblending in?
I hope these tips today helpedyou, and I know that everything
Irenia shared and everythingthat is in her course is what is
really designed to help you dois to stand out so that you can
stop the scroll.
As always, I appreciate you guystuning in.
I love y'all to the moon andback.
(17:24):
If there's something I can helpyou with, let me know.
And, as you listen to thisepisode, tag me.
Tag me on Instagram.
I love meeting you guys.
Tag me at baking for businessand I'm going to include Chef
Irenia's tag in the show notesso that you can tag her as well
If this episode helps you, allright, you guys take care and
bye for now.
Hey, sweet friends, my name is Chef Seanburg.
I started my baking businesswith a bottle of DeSorono and
one Bundt cake pan.
Fast forward to today, fromnews to magazines, speaking on
national stages and more.
I can truly say that baking haschanged my life.
So now, as a bakery businesscoach, I get to help others have
the same success.
I've helped hundreds of mystudents across the world in my
(00:24):
global membership program createsix-figure businesses, mainly
from home.
The Baking for Business podcastis an extension of that, from
actionable tips to valuabletools and resources that can
impact you as a business owner.
I truly believe y'all.
We would never have been givena gift if we couldn't profit and
prosper from it.
So come on, darling.
What are you waiting for?
(00:45):
Hey, sweet friends, and welcomeback to the Baking for Business
podcast.
It is such a delight to haveyou here.
Today.
We have a guest in the houseand I'm so excited because this
is actually her second time here.
This is the second person who'shad a repeat appearance, and
(01:05):
today she's here to talk allabout how to create scroll
stopping content that helps youto sell more products.
Right, because we know thatcontent is paying.
The market is saturated.
There are a lot of choices thatpeople have out there, and we
know that you want to get yourcustomers' attention, and so, if
you are not familiar with ChefIrenia, chef Irenia is a
(01:27):
classically trained chef.
She is also a columnist forAmerican Cake Decorating
Magazine.
She's worked with tons ofbrands and is always sharing
tips on how you can up-levelyour visual marketing.
So, Irenia, welcome back to thepodcast.
Speaker 2 (01:42):
Hello, hello.
Thank you for having me.
I'm so excited to be here forthe second time.
Speaker 1 (01:47):
Absolutely.
We're so excited to have you,and so I know you have four tips
for us, amazing tips, and I'llgo ahead and let you get into it
.
So what is one of the ways thatpeople need to create scroll
stopping content?
What's one of the things theyshould pay attention to?
Speaker 2 (02:05):
So number one will be know your audience.
I know a lot of us want toattract luxury clients, but our
brand is not portraying thatyour content.
So in order for you to attractthose luxury clients, you have
to have a certain level ofcontent in your visual marketing
, and that will be elevatingyour content.
(02:27):
With backdrops you can use,let's say, a marble backdrop to
portray luxury clients andattract those clients.
You can use props such as agold cake stand or anything that
you know your luxury clientsenjoy.
You should be including thosein your visual marketing to
attract those clients.
And if luxury clients are notyour clients, then that's okay.
(02:50):
You just want to make sure youalign your brand with the type
of clients that you want toattract.
Speaker 1 (02:57):
That's so true because I hear so many bakers
saying all the time I wish I hadhigh paying clients.
I wish I had high payingclients and I'm like well, the
way for you to speak to them isthey have to take notice in you,
and you're right.
So things like pictures on awooden table or an old desk,
that doesn't really speak tothem Because, like you said,
they're used to having likemarble countertops, things like
(03:18):
that, in their home and theywant to see themselves in your
products.
So I love that tip.
So, tip number two what do youhave for us?
Speaker 2 (03:27):
So tip number two is pick a plan and be prepared.
So knowing the days that youare going to create that content
.
I know a lot of times weprocrastinate and or we say we
don't have time to actuallycreate this content.
But if you pick a day and youprepare, you'll have a better
plan.
So, for example, with me, whenI batch content, I do it on a
(03:50):
Monday or Tuesday.
I'll record everything, I'llbake everything, I'll decorate
and then I'll take the otherdays to actually edit and create
my content.
And just remember that once youcreate content, you can also
break it up into pieces and youdon't just have to post that one
piece of content.
You created that one day.
Speaker 1 (04:09):
Yeah, cause so many people always say, well, I don't
have any orders this week, so Idon't have anything to post,
and I'm like, but you don't postin the moment, like you need to
post things to attract peopleso that you can get orders.
Speaker 2 (04:20):
That is correct.
Yeah, the key is preparing andplanning ahead, really, because
you want to be able to use thatcontent to repurpose.
So once you go ahead and planahead, you can create the
content and break it up andrepurpose it and reuse it over
and over again, so you don'thave to actually sit there and
record every single week or feellike the only thing you do is
(04:42):
create content.
Speaker 1 (04:44):
And I think that's so valuable because too often we
get in the cycle of alwayscreating that we don't actually
curate.
So you shared a really good tipabout how often is it that we
can actually recycle andrepurpose content.
How often do you do it?
Speaker 2 (05:02):
I usually do it every couple of weeks but, honestly,
your followers are not on socialmedia every single day.
But, honestly, your followersare not on social media every
single day.
So you can repurpose once aweek if you really wanted to,
because they won't even notice.
I usually do it every couple ofweeks, but, yeah, pretty much
anytime you want to do it youcan repurpose it and the hooks
(05:22):
that you use or the captionsthat you use could be different.
So, even if you use the samevideo, you can just say
something different along thelines with that video and that
will capture your audienceattention.
Speaker 1 (05:35):
I love that man.
Yeah, I definitely am guilty ofnot repurposing things, and so
you are right on the nail withthat one.
And so, in terms of repurposing, though, what are some things
that you think people shouldrepurpose the most?
Speaker 2 (05:56):
So you want to look at your top performing content,
or your best sellers as far aslike your menus.
So if you have a best-sellingcake or flavor, you want to make
sure that you're always showingthose, because that is what's
going to attract your customersas well as, like I stated, your
top performing content.
So you want to look at yourinsights.
You want to see what people areengaging with, what viewers are
(06:18):
engaging, and recreate those.
You don't want to recreate theones that are not top performing
, because continuously they'renot going to perform as well.
Speaker 1 (06:27):
And that's what I see a lot of people doing, trends.
And I'm like, okay, is thisperforming?
Because continuously they'renot going to perform as well.
And that's what I see a lot ofpeople doing trends.
And I'm like, okay, is thisattracting your client?
Like, are you doing this tolaugh?
Like do you want people tosmile at you or do you want to
make money?
Because I prefer to beprofitable.
So I like how you said that weshould repurpose our top
performing content.
Speaker 2 (06:46):
Yeah, because what works for us may not work for
another company.
So you can look at anothercontent creator and say, oh,
that really worked for them.
But depending on your audienceand what you're selling or what
your brand represents, it maynot align with your brand and it
may not perform as well withyour brand.
Speaker 1 (07:06):
That is so true, darling.
And so tip number three whattip do you have for us?
Speaker 2 (07:13):
So for tip number three, it would be create
different formats for yourcontent.
Each platform has their ownpreferred format.
So, for example, vertical orhorizontal, and even, like your
website, you can post a verticalreel on Instagram and do very
well, but obviously when youpost it on your website, you're
(07:34):
going to have to go horizontalor it just may be different.
So just be mindful of thedifferent platforms where you're
going to post them.
So when you are creating, youdon't sit there and create
content, and when you go uploadit somewhere else, it's not
going to work.
So just be mindful of that.
Speaker 1 (07:52):
I'm guilty of that because I'll be recording a
video and I'm like, oh shoot, Iforgot to get a photo.
But the photo is like what youneed for, like thumbnails or,
like you say, like your website.
We don't want to upload longvideos to our website, so that's
definitely one I got toremember.
Speaker 2 (08:15):
So, thank you for that.
And tip number four what isyour last tip for us?
So first, tip number four isstop making boring content.
You have three seconds tocapture your audience attention
and in order for you to have areel or a video that is going to
be engaging is to constantlyeither change the scene or
change the angle or add sometype of movement.
(08:36):
They don't want to just see youpipe a border for three minutes
.
You want to be able to see itfor two to three seconds and
then you move on to anothersection of the cake and that
just keeps them engaged becauseif they see that is continuous,
they're just going to go aheadand scroll on and you want them
to stop the scroll and engageand stay on your content longer.
Speaker 1 (08:58):
And you have, just honestly, so many great tips.
I'm always going through yourcourse and jumping in and trying
to apply it to my contentBecause, like we said it earlier
, you've worked with thesebrands and your content is
always printed in magazines andthings like that.
So, for anyone else who's morevisual and they're like okay,
(09:19):
this is me, you're speaking tome, I'm guilty, I really do need
to change my content.
What things do you go over inyour course?
Because you have a new coursethat came out that I'm really
loving.
It's really helping me sell myproducts.
So tell us about your courseand how can we learn more if
we're the person that needs tochange our content.
Speaker 2 (09:40):
Well, I am super excited that you are enjoying
the course.
The course is called VideoContent Made Easy.
So what I've done is I've takenall the things that I've
learned to create good contentthat has attracted brand deals
and that have landed me to be acolumnist with American Cake
Decorating Magazine.
So I put all of that togetherand simplify it and give you all
(10:01):
the steps that you would needto also succeed.
Attract more clients to yourbusiness, land brand deals, if
that's what you like, butultimately just increase your
visual marketing so you can haveyour audience stop to scroll
and engage in your content.
Speaker 1 (10:18):
And for someone who's new, do you find it beginner
friendly?
Would you definitely recommendit.
Speaker 2 (10:24):
Yes, it is definitely beginner friendly.
You don't need expensiveequipment.
You really just need your cellphone, a tripod and a backdrop
and you're ready to go.
All the other stuff it's addedthings that you can add in there
.
But yeah, it's very userfriendly and beginner friendly.
Speaker 1 (10:43):
I love that, and what are some of your favorite?
You said a tripod and a phoneand you're good to go.
I like that.
What are some of your favoriteapps, too, that help you to
create amazing content?
Speaker 2 (10:54):
So for apps you can actually, I know Instagram is
one that you can actually use.
I know a lot of people may notthink Instagram, but Instagram
is one.
Canva, lightroom and CapCut,those are a couple of apps that
you can use to edit your videosor photos and help you along
your journey.
Speaker 1 (11:15):
And you mentioned props earlier.
I know when you were going overtip one you said, like if you
want to want to attract high endpeople, think about the props
and things like that.
And so do you have anything tohelp a person with?
Like, how do I choose props orwhat do I put in my photos?
Speaker 2 (11:36):
So actually I do.
I have a free guide is a stepby step guide that goes over
props, is called the perfectionof props.
You can also download that andit goes over everything you
really need to know how to setit up, which ones to buy, where
to buy it.
It talks a little bit aboutbackdrops, so it's it's a very
intensive, step-by-step guidethat goes over props.
Speaker 1 (11:57):
Yay.
Well, we love a good freebieand, from the bottom of my heart
, thank you so much for comingon and for sharing your tips
with us.
I know it is very much neededbecause a lot of people struggle
with content, even if theydon't think they struggle.
Those are usually the ones wholike no, my pictures are perfect
, my logo.
I don't need help.
But if you're not getting thoseviews, chances are this podcast
(12:20):
was for you.
So thank you so much forsharing those tips.
I really do appreciate them.
But before I let you go, youactually get the remix version
because, like I stated, you'vealready been on here.
So are you ready for lightninground?
Speaker 2 (12:35):
I am Awesome sauce, all right.
Speaker 1 (12:38):
Who is your favorite nineties artist?
Speaker 2 (12:42):
My favorite nins artist, um, let's see, I enjoyed
listening to Backstreet Boysbefore um and another boy band
was NSYNC.
Speaker 1 (12:53):
I love NSYNC, all right what is your favorite
cartoon?
Speaker 2 (12:58):
my favorite cartoon in the 90s or now, just in
general?
Well, since we're talking aboutthe 90s, I will go with the
Rugrats.
Speaker 1 (13:07):
Oh yeah, angelica, I love Angelica.
All right, are you team pumpkinor are you team sweet potato?
Speaker 2 (13:17):
I actually like both, because it really depends on
your mood, but I like them bothjust the same.
Speaker 1 (13:24):
Okay, ain't nothing wrong with being an equal
opportunity lover.
I appreciate that.
And what is?
The holidays are coming up atthe time of us recording this,
so what is one of your favoriteholiday traditions?
Speaker 2 (13:36):
Favorite holiday traditions For us Latinos.
We like to celebrate on the24th of December, so that is
very iconic for us Latinos.
We like to celebrate on the24th of December, so that is
very iconic for us.
We just get together, roast thepig, share some family memories
and games.
But yeah, that's my favoritefamily tradition spending the
(13:58):
24th together with familyawesome.
Speaker 1 (14:00):
From the bottom of my little southern heart, I,
irenia.
Thank you so much for takingyour time to come on and to
speak with us today.
I really do appreciate you.
Speaker 2 (14:09):
Thank you so much for having me?
Speaker 1 (14:11):
And for those who don't follow, where can we find
you online?
Speaker 2 (14:14):
You can find me on Instagram at Irenia Aristigueta,
which is super long but I'msure she's going to post it here
on the show notes, but you canfollow me there on Instagram or
Facebook and online.
You could find me on my websiteat learnwithireniacom.
Speaker 1 (14:32):
Absolutely, and for those listening, we have all of
Irenia's details in the shownotes, as well as how you can
grab that freebie that shementioned and also how you can
get information on her course sothat you can up-level your
content, you guys.
So how awesome was Irenia.
You know, one of the things Ilearned early on in culinary
school is that people eat withtheir eyes.
(14:52):
I meet so many bakers andwhenever they make something,
they're always trying to tell mehow it's so much better,
because, oh, I made it fromscratch.
Or even if it's a box mix, orthe extracts I used, or this or
that, I'm telling you I made itfrom scratch.
Or even if it's a box mix, orthe extracts I used, or this or
that, or I'm telling you I tasteso much better than my
competition, and all that isfine and dandy.
But here's the thing Online, wedon't know that.
(15:12):
So, before we even have theopportunity to taste something
that you make, the first form ofcontact that we have is your
content.
Content is the contact thatpeople interact with you that
really leads to a conversion,and so those are some of the
things that I want you to keepin mind.
You know it may suck, butpeople place the value on you
(15:36):
solely by how you look.
In marketing, this is what werefer to as perceived value.
So when you put something outthere and you say, okay, well,
these people may not want to payfor it, or these customers are
cheap, or this or that,sometimes it just could be that
they don't see the worth in yourproduct because of how you
position your product in yourcontent.
(15:57):
And I hate to be the bearer ofbad news.
I always hate when I have torip the bandaid off of this or
that, but there are times whereI literally tell people and I
know they assume they triedtheir best but I'm like this
could be, it could be a littlebetter.
And this is the look thatyou're giving off.
Your friends around you may nottell you that because they love
you and they don't want to hurtyour feelings, but if you're
(16:19):
not getting views, if peoplearen't clicking, if you feel
like you're struggling to getfollowers, something is going on
there.
As a business owner, it's yourresponsibility to kind of tend
to that and say, ok, what is itthat I'm doing and I need help.
And so I hope these tips todayhelp you, especially with the
holidays coming up, becausepeople are right.
(16:40):
You know, bakers are telling meoh, the market is saturated.
Absolutely, the market issaturated.
Everybody in their mom and Iwants to be a baker.
Why?
Because we're living in a dayand age where people want extra
income.
They want to do something withtheir gifts and their talents.
So now, if the market issaturated and if everyone does
love to bake, what are you goingto do to stand out?
Because visual marketing issuch a huge form of branding and
(17:03):
that's really what it is allabout how will you stand out in
the marketplace instead ofblending in?
I hope these tips today helpedyou, and I know that everything
Irenia shared and everythingthat is in her course is what is
really designed to help you dois to stand out so that you can
stop the scroll.
As always, I appreciate you guystuning in.
I love y'all to the moon andback.
(17:24):
If there's something I can helpyou with, let me know.
And, as you listen to thisepisode, tag me.
Tag me on Instagram.
I love meeting you guys.
Tag me at baking for businessand I'm going to include Chef
Irenia's tag in the show notesso that you can tag her as well
If this episode helps you, allright, you guys take care and
bye for now.
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