Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hey, sweet friends,
my name is Chef Schaumburg.
I started my baking businesswith a bottle of DeSorono and
one Bundt cake pan.
Fast forward to today, fromnews to magazines, speaking on
national stages and more.
I can truly say that baking haschanged my life.
So now, as a bakery businesscoach, I get to help others have
the same success.
I've helped hundreds of mystudents across the world in my
(00:24):
global membership program createsix-figure businesses, mainly
from home.
The Baking for Business podcastis an extension of that, from
actionable tips to valuabletools and resources that can
impact you as a business owner.
I truly believe y'all.
We would never have been givena gift if we couldn't profit and
prosper from it.
So come on, darling.
What are you waiting for?
(00:45):
Hey, what's going on, sweetfriends, and welcome back to the
Baking for Business podcast.
Thank you, guys so much fortuning in today.
I pray that this episodeblesses you, because I have an
amazing baker here who has hadamazing success in her business
(01:05):
and, more importantly, bakingand working with corporate
clients.
And so my Asia is here.
She is the owner of Linda ReneeSweets, which operates in Texas
.
She operates a Texas cottagebakery and she makes some
beautiful cupcakes and breakfastitems and cakes, and so we'll
(01:27):
get to hear all about all thethings she offers.
So, my Asia, thank you so muchfor joining me today.
It's a pleasure to have you on.
Speaker 2 (01:34):
Yes, thank you so
much for having me.
I'm so excited.
Speaker 1 (01:38):
I'm so happy to have
you and for those watching on
YouTube y'all, she has the mostbeautiful smile and the most
beautiful, beautiful hair.
She's such a pretty, prettyyoung lady, and so my Asia, tell
me a little bit about yourjourney.
What got you started withbaking and into this industry?
Speaker 2 (01:55):
Yeah, so I started
during the pandemic officially
baking Um, but before that Iactually started my bakery
business well before as a kid,really baking.
I love the Food Network, allthe things culinary, so that was
my initial thing.
But I think COVID, and throughmy mom passing it, reignited me
(02:17):
going back into the kitchen andfully like immersing myself.
And it was people pushing meduring my master's program like
you have to sell these items,like you cannot not sell this.
And so then I relocated toTexas and started officially
selling my sweets and mydesserts.
So that's what got me started.
Speaker 1 (02:35):
I love that and sorry
to hear about your mom.
I can definitely relate.
Did you have any particularinspiration from her or another
family member that gave you thebacon bug?
Speaker 2 (02:47):
She didn't give me
bacon, we would cook like I
would cook so much with my mom.
Saturday morning, sundaymornings, every Super Bowl, all
the parties were at our houseand I was in the kitchen Number
one like her sous chef,basically in the kitchen number
one, like her sous chef,basically in the kitchen, and I
remember just as a little girl,like just loving cooking and I
(03:10):
think you know, sometimes we getaway from the things that we
enjoy, but that's what startedit and my business actually
named after my mom and my cousinwho passed away.
So that's where Linda Reneecomes from.
It's both of their names.
Speaker 1 (03:22):
So, yes, I love you
actually just took took a
question from me because I wasgoing to ask about that and I
always think it's amazing when abusiness has a name that has a
story behind it, and so which?
Which one's, Linda, which?
Speaker 2 (03:34):
one's Renee.
So Linda is my cousin and Reneeis my mom, so that's where they
come from.
So Linda, renee, yes.
Speaker 1 (03:41):
Awesome.
So it's definitely like you'recarrying a portion of them in
your baking business and whenyou're in the kitchen, and so
inside of Linda Renee Sweets,what are some of the items that
you offer?
Speaker 2 (03:52):
Yes, so I now have
breakfast items.
So I do croissants, I domuffins, pastries and danishes,
and then on the, I even offerlunch now with croissants and
like tuna salad and chickpeasalad to give everybody a
(04:12):
variety.
And then on the dessert side,it is cupcakes, cakes, cookies.
So a lot of grab and go items,something really simple and I
learned that from you.
So something simple that myclients really enjoy and it's
able to get served quickly.
Speaker 1 (04:27):
So I love that.
I eat all of those so they allsound.
They all sound delicious.
So I know a lot of bakers arealways, they're always posting
on social media, they're alwaystrying to grow on social media
and you have actually hadamazing success without really
even being on social media much.
(04:49):
Did you ever think that was athing?
Speaker 2 (04:52):
No, I would tell you,
I was one of those people who I
would.
I really didn't care for socialmedia like that, but I was like
I have to make my business work.
It has to work.
I have to find a way for it towork, and that was through
investing in you and theproducts that you offer and
really invested in my business.
(05:13):
That shifted my trajectory, tobe able to step outside of
social media, and I think one ofthe things that you teach us is
not just social media but theimportance of overall networking
.
So it's no single form, youknow, and sometimes the people
on social media, they don'tnecessarily correlate to actual
paying clients.
(05:34):
So they might like to see yourstuff, they might enjoy it, but
it doesn't necessarily meanrevenue and I wanted the revenue
, so it was emailing.
You know some of the platforms.
You told us about somethingthat you taught.
So I think that was one of thethings that I really took heed
to and just putting myself outthere in my community to joining
(05:55):
different organizations, soreally immersing myself in
Dallas and I've worked with alot of nonprofits, even through
just the things that you'vetaught us.
Speaker 1 (06:04):
So, yes, I love that.
What did your business looklike?
Because you're a graduate.
For those listening, my Asiahas taken the Mordo program.
So that's the six week coachingprogram for once a year where I
work with you guys, live everysingle week and we go over how
to prepare for corporate clients, how to find corporate clients
(06:25):
and what to do to make sureyou're ready for them, and so a
lot of times people will say,well, maybe she talks about it
on a podcast or it's on YouTube,or I don't want to invest in
the course because it's alreadyout there.
Did you feel that way with thecourse?
Did you feel like things werealready out there or you
actually took away some tangibleitems from the course?
Speaker 2 (06:45):
For me.
I took away so much from thecourse that the money that I
spent, I seen the increase.
Within a month I received itdouble back.
So it was almost like you madethis investment.
You can see, you know this isone investment.
So if you can make thisinvestment, just imagine if you
(07:06):
making others and doing otherthings.
And so I think in the beginningI knew the importance because I
listened to the podcast.
So I was listening to thepodcast 2022.
And then I took the course in2023.
So I did kind of wait a yearjust to see okay, do I really
want you know, cause sometimeswe on a fence about it.
But once I did it and appliedthe work so you could take the
(07:28):
course and not do the work, andso now it's, you just wasted
your investment, right.
But I was like, okay, I'm goingto put in the work, I'm going
to do the things and you make iteasy for us.
So you, you helped us so much.
I'm like always like this is soeasy, what was I waiting on?
So once I did that everything,I've seen so much more money
(07:51):
that I feel like you know Ishould be paying you some more
money.
Speaker 1 (07:56):
I love it, I'll take
it.
I'll take it.
That's amazing and I'm happy tohear that not only are you
earning money but honestly, thatyou applied yourself to just
see all the different businessesthat you work with.
And because when I'm on yoursocial media file and I've
looked over and it's like I'mdropping off of this business,
(08:18):
I'm dropping off of thatbusiness.
I'm like, is she like me now?
Does she only specialize?
Speaker 2 (08:24):
I actually do so I
did, I switched that over.
That was something that was achange that I made completely
after your course, I completelywent to corporate clients and my
my regular clients.
I love them, I do and I'll dolittle things for them
throughout the year as just aappreciation.
But it became, with me workingwith clients like the Mavericks
(08:46):
and different banks anddifferent companies, it was like
my other clients.
They couldn't really get innecessarily onto my schedule
because it was so many biggerorder and larger quantity of
orders that I was like, okay, Ihave to change something because
now it's not working for themand it's also not working for me
(09:08):
to provide them a need.
So and it was really hard to dothat was one of the hardest
decisions I had to make wassaying like, okay, I specialize
in corporate catering.
I'm a corporate caterer you knowso and they was all like no.
So I do try to make sure Istill include them throughout
the year and do different things, but I have truly been blessed
(09:29):
through the investment withcorporate clients that I
completely changed to.
Speaker 1 (09:34):
I just do corporate
clients and and for anyone
listening, because I don't wantyou to be like, oh my gosh, do I
have to?
you do not have to changeeveryone, you don't everyone's
journey is different, but I getit because when I first started,
for me it was wholesale and alot of people listening.
I always like to tell you thatthe difference between corporate
(09:54):
and wholesale at wholesale,someone is buying your stuff at
a lower rate and then they'rereselling it.
That's not a corporate client.
A corporate client buys yourproduct.
A corporate client, first andforemost, is any brand or any
entity that just particularlywants to be your client, and
this is what's known as B2Bbusiness to business, as opposed
(10:16):
to, like what MyAsia said withher regular customers, which is
what's known as B2C business toconsumer.
And so the benefit is is thatyou're just not selling to one
person for like a party who maywant like a cake or desserts for
you know, a girl's night out, abachelor wedding you're selling
to a brand that's probablybuying for their employees,
(10:36):
which could be feeding them for20 people for breakfast or 200
people for a staff meeting or200 people for a staff meeting
and when it finally startedpicking up for me it's like I
was in year three in business.
So this is like 70 years ago,because I've been self-employed
for nine years.
I was working wholesale and Iused to feel so bad because I
(10:58):
could not keep up with mywholesale orders and I was like
wait a minute.
But who says I have to?
Like what's wrong with justtelling people no and only
focusing on this one avenue ofpeople?
But sometimes we're so afraid,so did you feel that there was
that fear of that People won'tunderstand?
When I turned down regularorders?
Speaker 2 (11:18):
Yes, and I am a
people's pleaser, like people
pleaser.
Yeah, I do not want to tell myclients no, because they have
came to me and trusted me withan experience.
I go above and beyond.
They will tell you anything,any extras, I'm extra, that's
part of my business, that's partof what they expect.
So having to tell them no andalso I did do wholesale, so I
(11:41):
was in a restaurant in Dallastoo and I had to tell them no as
well and sever that partnership.
But thankfully what I ended updoing with them was doing
community classes.
So I kept the relationship,still bridging that relationship
and that importance offostering it, because we still
got the connection.
So I ended up no longer sellingto them with wholesale, but I
(12:05):
still kept the relationship.
But it was really hard even tosay like this isn't, this is no
longer working for either one ofus.
You know, because then theyalso started taking less orders
because their business wasbecoming slow at the time and
I'm like I'm trying to makeeverything work but at the same
time you also have to look at abigger picture and if
(12:27):
something's not working, youcan't force it to work.
So that's what I, but I reallystruggled with saying no.
It was really hard for me.
Speaker 1 (12:36):
It's nothing wrong
with that.
We're all human, even though weare business owners, but at
least you did know, hey, okay, Ihave to set this boundary.
I have to try because it's it's, it's only, it's only one.
You right, and so, absolutely,I love to hear that.
And so you mentioned one of thecompanies earlier, but tell me
about some of your, because, asyou stated earlier, you took it
(13:00):
two years ago, so you're a 23graduate, and, for those who
don't know, I have actually beenoffering this course for eight
years, so it is amazing to seepeople from.
It kind of really feels likeschool or college, to see people
from past years graduate.
So you're a 23 graduate, eventhough now we're in 2025.
So tell me what have been someof your orders, like, if you can
(13:23):
name drop, who have been someof your clients that you've
baked for.
Speaker 2 (13:27):
Yes, so I have did
the Mavericks.
I've did an event for theMavericks, dallas Mavericks.
I've did an event with Gatewaythey're one of the churches here
Large orders, so I've did stuff.
I've did stuff with pretty muchdifferent law offices.
I've did stuff with hospitalsin Dallas and I also do outside
(13:48):
cities.
So I've worked with some of thesurrounding cities as well.
So I always expand my territory.
I tell God enlarge my territory.
So, that's what I do andsometimes it does require me to
drive a little distance, butI've worked with schools.
It does require me to drive alittle distance, but I've worked
with schools.
So Dallas ISD, I've providedstuff for different offices,
(14:08):
different campuses.
And one of my clients heactually was volunteering at an
event and he texts me and he'slike your desserts are here and
you don't even sell to meanymore and he's like I'm in
here telling them, you know,because it's now no longer for
him.
But he was like I'mvolunteering at this school and
I get your desserts and Ihaven't had them in so long.
And he was just so happy and hewas telling everybody and I
(14:31):
think that's part of theexperience.
You know you might not get ithere, but you at this event.
That's a bigger scale, so theypurchased it.
So I did.
You know, employee, teacherappreciation, nurse appreciation
, weeks, so really knowingwhat's going on, different
community, Plano, ISD.
So I've worked with schools,hospitals, basketball teams, so
(14:54):
churches, nobody is off limits.
I love.
Speaker 1 (14:58):
Do you feel that I
love that?
Do you feel that it hasdefinitely made you more of like
?
I like to call them communityrock stars, because a lot of
times we all want to stand outin our community and sometimes
we think as home bakers, like OK, well, like you mentioned those
elite places like your localcolleges, your local churches,
(15:18):
your local basketball team Rightand crazy part is Dallas
Mavericks is actually myhusband's favorite basketball
team.
Right and crazy part is DallasMavericks is actually my
husband's favorite basketballteam.
So do you ever feel like wow,like I'm really up there, like
the caliber of my clientele hasdefinitely changed?
Speaker 2 (15:34):
Yes, so I can share
this.
So even when I'm, when I'msometimes in North Carolina, I
did something for Duke Energyhere and I just remember crying
when I got the order, becausethis was the same people who
turned off our lights one time,you know.
So being able to be in a spacewhere you're now working with
(15:55):
companies that you know you'veexperienced your life being
turned on, your power beingturned off, you know it really
puts you in a place of humilitybut also a place of such full
gratitude and you're able towork with companies you never
imagined working with.
And even when once you said Iwas like, oh yeah, and I did do
Dallas College, so I've workedwith Dallas College as well.
(16:16):
So through another platform,you told me about that, you
taught us about.
So I've been able to work withso many different businesses
that I never expected that Iwould be in that seat.
You know, when you think of abakery business, you do kind of
limit yourself or you say like,oh OK, well, it's going to be to
this person or these people,and then you invest in your
(16:37):
business and it opens your eyesto something way larger than you
could even have imagined.
So I I'm always just ingratitude and appreciation for
the things.
Speaker 1 (16:50):
I love that and your
smile and your energy is is so
infectious.
You're just so, so beautiful.
It shows and I know, I knowthat feeling One of my past
orders was actually the verylast job that I had and I was
like, wait, that is so.
It's so crazy, like I used tosit at this desk and you guys
get to give me a check and nowyour company is hiring me to
(17:14):
feed you.
So it's like I go from workingwith you to like working for you
somewhat.
Speaker 2 (17:19):
So yes, yes.
And that happened to me lastweek.
I was in, I was in this officebuilding and my old job that the
first job I ever got fired from.
Um, they had my first and onlyjob.
I haven't got fired from a lotof jobs, let me be clear, um.
So I go to the office and inthe office I'm like this is the
(17:42):
same building, you know, and thelady's, like you know we are
going to contact you some more.
We see your products and we'veordered from you before and
she's like we love, we love yourproducts.
But it's just a full circlemoment, you know, especially in
places where you've been laidoff or you've worked in there
and now you're serving them.
So you come in, you come inlike okay, I can do this, you
know it's a different level ofconfidence.
Speaker 1 (18:04):
Absolutely.
It reminds me of the parablethat the last will be first and
the first will be last.
Yes, yes, I love that and youmentioned.
So you changed your menu.
You said you added somebreakfast items, and I'm a huge
advocate of that.
That is.
That's actually one of thebiggest tips that I would give
(18:24):
to anyone for free.
When it comes to corporateclients is that you need to have
what I like to call a dual menuthings that can be served for
breakfast and for dessert.
Was that change scary?
Because normally I know you dothe cupcakes and cookies.
You're like who is this persontelling me I have to sell a
muffin, or I have to sell acroissant and then, to take it a
step further, who was thisperson that tells me it's okay
(18:46):
to sell it and it's also okay ifyou don't make it?
Speaker 2 (18:51):
that tells me it's
okay to sell it and it's also
okay if you don't make it.
Yes, it was.
It was not only scary.
I remember getting a coachingcall with you and us going
through it, you know.
And again, investment, you know, after your course, I'm like
okay, because I don't reallyagree with this.
So let me, let me meet with herone-on-one so we can talk and
really, you know, go through it.
But it was through yourencouragement, like trust this,
this is going to bring.
You know, go through it.
But it was through yourencouragement, like trust this,
this is going to bring you whatyou need.
(19:13):
And it was my first orderthrough a platform that you told
us about was $1,000.
And when I got it, I was on theroad and it sent me the
notification and I pulled overand started screaming.
I was like hold on, let me pullthis thing off, let me read.
And so I pulled my car over andI'm like a thousand dollars.
(19:40):
Mind you, I've only made thistype of money during events, so
farmer's markets.
I did another event in Miamione year, so doing these events.
So you working all day, opposedto I've worked for six hours or
five hours for this order and Ijust took home a thousand
dollars quick.
So it was, and it was mainlybreakfast items.
They.
They ordered some cupcakes, butthey mainly wanted them.
So I'm like, okay, she knowsshe's talking about.
Speaker 1 (20:04):
So, looking at some
of your products now, what would
you say is one of your topsellers when it comes to
breakfast items?
Speaker 2 (20:12):
My top sellers are
muffins, and then I do a
continental breakfast platter,so it's muffins, pastries and
croissants something we alsocollaborated on and that is
probably my top seller on aplatform that you taught us
about.
It really sells.
I would say that's what people,mainly in their office
(20:33):
buildings that's what they callme for they're like okay, I want
to get 70 of these for ouroffice and that's what they do.
So I would say that's my numberone seller.
Speaker 1 (20:44):
I love that.
What takeaways have you hadsince now expanding your source
of revenue to add corporateclients as another stream of
revenue?
Have you found that it's helpedwith your sales?
Has it helped with yourconfidence?
Has it helped with your content, or has it maybe helped in a
(21:04):
way that you don't have to makeas much content?
Speaker 2 (21:07):
I for sure don't make
content.
You can tell me I will putsomething out here and there,
because I do.
You know people, people enjoyseeing you on social media and
I've had people message me likewe love when you post stuff we
do, and so I will try to committo it once a week.
Um, but I have decreasedposting content because I'm able
(21:30):
to now focus on working, bakingand being in the community.
I have definitely seen anincrease in orders.
There are, especially duringthe holidays, you can't contact
me.
Pretty much it's done.
You can't reach me because theyknow I'm baking, I'm working,
(21:52):
and I would say my other biggesttakeaway I would say is
relationships.
I am a part of organizationsthat you have told us about,
that you taught us about, andthrough there they've told their
businesses because they work atplaces.
Everybody in here workssomewhere, right, so they're
like, oh, she's so nice, she'skind, or she brought these
samples to us, because that'sanother thing you teach us about
(22:13):
you stay ready.
You don't got to get ready.
So I take stuff when I goplaces and I know some people
you know you kind of have like,oh, I don't want to waste
product or but it's not a waste.
I can say that it will never bea waste.
People like to eat, they like totry things.
So I would say those are mybiggest takeaways, like keep
some stuff, give out some stuff,keep your cards.
(22:34):
And also presentable, bepresentable.
You know, sometimes when wedrop off stuff, especially
client to client, I was to myclients.
I was sometimes, you know, haveon sweatpants when I go into
them office buildings, let's puttogether, because I don't know
who I'm going to run into and Iwant to be a reputable baker for
them.
So I want to be somebodythey're like.
(22:55):
Okay, I can trust her.
And also, if it ever comes towe need you to serve an event,
right, we need you here workingevent.
Okay, I want you to know I lookgood, I want you to know that
about me.
But I would say that's anothertakeaway.
Speaker 1 (23:09):
I love that.
I remember I'm reading amessage that you sent me because
, like I stated, you're a 2023grad and it's from October 25,
2023.
And you said hey, chef, greatnews, I was able to get on the
site that you recommend and Ijust received my first order.
The order was one case, sothank you so much.
Like I stated, that was acouple of years back and
(23:30):
sometimes people may feel like,okay, well, is it consistent
like that?
Since then, have you had anymore 1k orders?
Speaker 2 (23:39):
I have had a 5k order
, I have had an $8,000 order and
when you see those type ofnumbers, yes, pause, pause.
I'm sorry, I got chills allover again.
Speaker 1 (23:51):
You said I had a.
Speaker 2 (23:53):
he was like, no,
that's small A $8,000 order A
$8,000 order with the church,and the turnaround was quick.
They was like we need this in afew days and I didn't sleep,
I'll be honest, I did not sleep.
I was like I'm doing this, I'mI called out of work Cause at
(24:16):
the time I was at a school.
I was like I'm not coming towork, I'm not doing that because
I just made $8,000 and I wentto the stores, got all my stuff,
um.
But I would say that like ifthat small seed and it wasn't to
me, it's not even small at thispoint but that small seed of
investment in your course turnedinto well over what I paid for
the course.
So that's why I'm like Iprobably owe you money at this
(24:39):
point.
Speaker 1 (24:41):
But I love the
mindset, though, because it's
great and that's one of thethings that we talk about in a
lot of our courses and I knowyou've taken other courses
besides Mordeaux but I love howyour mindset changed.
You were like I heard about thecourse in 2022, but I was on
the fence and the course is only$350.
(25:01):
For anyone listening, $350 ishow much the course is, but you
finally took it in 2023.
But now your mindset is like350.
What is that?
That's so small.
Isn't it amazing how our moneybeliefs change when we actually
receive it?
Speaker 2 (25:18):
Yes, and I think it
helped me to get out of lack
Right.
So not living in a lack mindsetor oh I can't, I can't make
that, I can't do that.
Oh, I can't make that, I can'tdo that.
I've seen it happen.
I've even heard stories ofother people from your courses
and that's what kind of made metake that leap.
But I've seen it happen for me.
So I know if I can make $8,000,we can turn this to $20,000.
(25:42):
We can keep it going.
And I would say December of2025, I made $10,000 that month.
I could have just been like,okay, I don't have to do nothing
else, but I was still talkingto people.
So I'm like, okay, we stillneed some more orders.
So for my birthday, I wasworking and it was like 2024 of
2024.
Yeah, yeah.
Speaker 1 (26:01):
December 2024.
Speaker 2 (26:03):
Um, I was working on
my birthday and everybody's like
why are you working?
And I'm like I love what I do,so there's nothing.
It didn't feel like work.
It just felt like, okay, I'mworking on an order, I'm getting
this done.
And again, that was a largequantity order.
It was 900 pieces for a churchand I did that for them.
They were so grateful, sothankful, but it truly is,
(26:25):
whatever your mindset is aboutit.
So if you are limited in yourmindset, whatever your mindset
is about it, so if you arelimited in your mindset, you're
going to be limited in youroutput If you expand.
That's, that's what it's goingto be.
So I had to make shifts, likeyou said, because beginning I
was like Ooh, I don't know aboutthis.
And then I was like you know,I'm gonna do it.
And then now I keep, I keepinvesting.
I'm also in an entrepreneurcommunity, so I'm I am a Chef,
(26:48):
sean Berg's girl, okay.
Speaker 1 (26:51):
I love it.
I gotta I gotta send yousomething.
So you're so sweet.
But honestly, it's reallybeautiful, MyAsia, to just watch
you grow because so so manypeople, like I said, I remember
when I did start working withyou, when I met you, your
account was brand new.
You have about 300 followers.
Now you're at about 700followers.
(27:12):
So I know when someone's at 300followers and I know what their
mind is thinking like okay, canyou help me go forward?
Can you do this, can you dothat?
And I come in and say, hey, Ican show you how.
If you just step away,sometimes people are like, like,
what the hell?
Like is it possible?
And so now to hear just thatyou have this peace of mind,
(27:34):
that you're not necessarily tooconcerned about social media,
you've expanded your mindset andyou've had some amazing wins.
Would you recommend for someoneelse who's on the fence, like
you were back in 2022 when youdidn't take it?
Would you recommend someonewho's on the fence, like you
were back in 2022, when youdidn't take it?
Would you recommend someonewho's on the fence to take the
class?
Speaker 2 (27:54):
I would, and I would
say I would say, believe in your
investment too.
So if, if you take the class,trust that it's going to be a
return, right, I think sometimesour faith is so small that we
can't really see the outcomebecause, just because we don't
see it right, we like, oh, Idon't know about this, believe
in it.
I'm gonna take this class andthis is what it's going to be.
(28:16):
Speak, speak and declare whatit is that you want the return
to be, and I think that's that'swhat it's going.
It is what it is.
So, because you said it was,you know, um, so I would say
anybody should take it.
You, if you really want tolevel up your business, you know
, we in a level up season, levelup, let's do this.
(28:37):
I think this level me up to thepoint where I don't I I can
work whenever I feel and it's aplace where I love my clients,
my regular clients, my OGclients and my corporate clients
.
But I'm also able to say, okay,I can close this off because
I've made my goal for this monthand I didn't have to spend a
(29:00):
hundred hours in the kitcheneither.
Right, so that's another thing.
You not tied to a kitchen, aslong, even if the order is big,
you can bulk stuff, you can getstuff done quickly.
So I think I would say, investin yourself and don't be
limiting your mindset, becausethe unthinkable or things can
(29:20):
happen that you never expectedcould happen.
And that same church because Isay that is because that church
I was DMing them in 2023.
Hey, I would really like to.
Can you get me in contact withsomeone?
And they found me through theplatform and it was when I
dropped off their.
That church I was DMing them in2023.
Hey, I would really like to.
Can you get me in contact withsomeone?
And they found me through theplatform and it was when I
dropped off their order thatthey said oh, can you do another
event in two days?
Yes, I can.
So it was.
(29:42):
And then another week laterthey contacted me and now
they've become someone whoalways come to me.
So I think it's well worth theinvestment, for sure.
Speaker 1 (29:52):
I love that and
that's what a lot of people
don't understand.
I hear Baker say all the timewell, I'll just go buy a
business and drop off somesamples and that is fine.
There is nothing wrong withthat.
But a lot of these businessesuse additional services.
A lot of these businesses theyhire places to handle things for
them and so when you don't knowthat level of platforms and
(30:15):
places where you should be, thenyou're missing out and they may
eat your sample.
They may very well love it, butthey just have certain avenues
that they go through orderingand if you're not there, they
won't see you.
And that's what the whole classis about is about getting you
more visibility so that you canbe found online, like you
mentioned, on Google and some ofthe other secret sauce places.
(30:36):
I like to say that we cover inthe class.
And you mentioned bulk, but Iknow to a lot of people that
terrifies people Like I have.
Like you said, you had 900pieces.
I have Shupan, who's a graduate.
I know she had to make like 800cupcakes once for Amazon.
Did you feel you had theconfidence to handle those bulk
(30:58):
orders or did your mind was itlike hell, like how am I going
to do this?
Speaker 2 (31:02):
For me.
I did have the confidence justbecause I went to Miami and did
a large scale event and I was avendor there and so I overbaked
for that event.
But I had the confidence to say, even if I mess up, I'm gonna
make this work.
I have no choice but to makethis work.
(31:23):
I'm not giving them this moneyback, I'm about to get them a
good product.
So even if it calls for me tonot sleep and I think that's
another thing it's a sacrifice.
Are you willing to sacrifice350?
Are you willing to not haveyour Chick-fil-A or something to
be able to pay for this course?
(31:43):
And that's what it ultimatelyis is a sacrifice.
But I will say I always haveconfidence now in knowing that
there is no too big of an order.
I might need to plan better.
Or I might need to say, hey, Imight need a day.
Or even if I got to hiresomebody, hey, I need a friend
phone, a friend phone tosomebody.
(32:05):
But we, we're going to get thisdone.
Speaker 1 (32:08):
I love that
confidence of like I will no
longer turn something away nowbecause I know how to get it
done.
Speaker 2 (32:15):
Yes, and you, you do
have to be strategic, and that's
part of the planning, right,you have to be intentional about
it, and so that's what I dostrive to be very intentional
about my business, about mybrand, and so I.
There are certain things I dofor corporate clients making
sure you know I know events Someone of the offices they have a
(32:36):
dessert Friday.
I know that they like to rotateproducts, so I'm hey, I got
some new stuff.
It might not be on a platform,but I just wanna let y'all know
I can make this as a new flavorso that they don't get tired of
it and so that they are stillusing me.
So I think you gotta have theconfidence and believe in
yourself.
I love that.
Speaker 1 (32:54):
It's all about
building relations.
I tell people all the timeconversations turn into
conversions.
Speaker 2 (33:02):
Yes, and I was
somebody who, at farmer's
markets and events, I reallywouldn't talk like that.
Believe it or not, I do nottalk, I am very introverted.
I can't tell that's becauseit's different, it's different.
But if I'm in events I'm very,you know, small.
But I had to get out of itbecause nobody's going to know
(33:25):
your story, your brand, anythingabout you, if you don't share
it.
You have to open your mouth toshare it and you will be amazed
at what people will pour backinto you by you just saying, hey
, how you doing.
Speaker 1 (33:40):
Absolutely.
I love it.
What is the future for LindaRenee Sweets?
Speaker 2 (33:47):
um, you know, I don't
really know.
I I have the corporate clientsnow for two years since your
class almost it's been two yearsand I love it.
I, just I, I probably myclients I know they're not gonna
want to hear this, but we'llprobably never go back, except
to you know it's okay, except tolike some stuff when I do
(34:11):
events for them.
I would say that, um, but Ithink it's just continuing to
work with corporate clients andexpand it.
I'm not someone who wantsnecessarily a storefront.
I know some people really wantthat.
Um, that's not my necessary pathor trajection right now in this
time and space.
But you know I'm always open.
(34:32):
I think that's one thing thatyou have taught me as a mentor
and as a coach is just be openminded, like, keep an open mind.
You never know, and I thinksometimes I was really stuck in
my ways and even just investingin re-changing my logo.
You've been with me to changemy logo.
It's so many things that you'vebeen here with me to support me
(34:53):
with, and so I think for me I'mnot really sure what it looks
like, but I do know I'm gonnakeep my corporate clients going.
Speaker 1 (35:02):
I love to hear it.
And you're right, I'm alwaysopen to you guys making money
multiple streams.
That's the entire mission ofbaking for businesses to teach
you guys multiple streams.
And I love to hear that youhave had a 1K order, a 5K order,
8k order without getting astorefront, because a lot of
times bakers assume well, when Iget the storefront the sales
(35:23):
will come and I'm like no, youhave to have the sales before.
A storefront is going to bringon more overhead, more costs,
more expenses.
So if you can't market fromhome, you won't be able to
market from a storefront, and soI'm not against them, but in
our industry, we just see moreof them close than we see stay
(35:43):
open, and there are just so manyother ways to do it, and so I'm
just grateful that that youtook a chance on joining
Mordeaux, that you graduated andthat you do see that there are
other ways, and, more thananything, I am a person who is
avid about digital products.
However, you did all of thisand you have not sold any
digital products, and that iswhat I love too, because a lot
(36:05):
of times, bakers will think Iwant them to follow my path, and
you don't have to go that route.
You can make money in thecorporate world and you can make
money in a digital world.
It's just really up to you, andso I'm so happy that you've had
success on the corporate sidewithout even or ever going
digital.
Speaker 2 (36:23):
Yes, I do.
Now I do want to do more ofdigital.
I do want to get into anotherstream with the business.
I don't know what itnecessarily looks like yet, but
I know, you know, I can call you, I can get on a coaching call,
I can.
I feel like, okay, let's, let'sbrainstorm, let's plan this
together.
So I do see, and I've seen somany people have success with it
(36:45):
, right, like they havesuccessful business women and
being able to see them growtheir businesses in more than
one way and still bake.
So I do want to get intodifferent things.
I just don't know when, but Iwill.
Speaker 1 (36:58):
Well, I'm always here
when you're ready.
It's no pressure.
You've done amazing work andhad amazing success with the
things that you've accomplishedso far, and it's just so nice to
see all of your goals come tofruition and just to hear about
all of the achievements thatyou've had since taking Mordo,
and so thank you so much forcoming on today and for sharing
(37:19):
your story and your brand andyour beautiful energy with us.
Before I let you go, MyAsia.
What do we have to do?
We got lightning round y''all wehave to play a game of
lightning round my asia.
What is your favorite color?
Speaker 2 (37:35):
um, I would say black
.
Speaker 1 (37:38):
I love that black.
And what is your favoritedessert?
Speaker 2 (37:42):
my favorite dessert.
I'm gonna have to go with theplant-based reese's that they
make now.
I love them I I can eat themall day okay, nothing wrong with
that.
Speaker 1 (37:52):
And what is one
kitchen tool you cannot live
without?
Speaker 2 (37:56):
I'm gonna go with any
tool, any tool.
Oh, it's my KitchenAid,kitchenaid.
Okay, I love the.
Speaker 1 (38:03):
KitchenAid.
All right, I love that.
What is one book that's yourfavorite or that you would
recommend someone read?
Can I do two?
Go for?
Speaker 2 (38:14):
it.
Don't Believe Everything youThink.
And I'm going to say, let them.
Theory by Mel Robbins.
Those are my two yes yes, yes.
Speaker 1 (38:22):
Definitely those are
the things I got to do too.
Those are wonderful.
And the last question, my Asia,is who is your celebrity crush?
Speaker 2 (38:35):
Now that I told you I
do not have a celebrity crush I
used to, but I don't I don'tthink.
You know, as a kid you find youfeel like, oh, he is.
Morris Chestnut was just a fineman to me as a kid.
He still is.
He is still a fine man, but youknow, I was, I'm younger than
(38:55):
that man.
That's why I'm like I don'tknow if it's, but yeah, I would
say Morris Chestnut was like mychildhood, but now I don't
really have one.
Speaker 1 (39:03):
Okay, well, we, we
will take Morris Chestnut when
you get a new one.
You can always come back andlet us know I will.
From the bottom of my heart,myesha, thank you so much for
coming on and sharing yourjourney and your gifts, and
really just your encouragement.
Like I said, you're such abeautiful soul and I really
appreciate all the inspirationthat I know other people will
(39:23):
get from hearing your story.
Speaker 2 (39:25):
Yes, thank you so
much for having me and just
being here and listening Y'all.
This is not advertised orbranded, but y'all need to
invest.
Invest in yourself you're sosweet.
I know chef Sean are gonna getme for saying that y'all, but
I'm gonna say it to y'all justinvest in yourself for real.
You don't do nothing elseseriously and that's outside of
(39:45):
your business in life.
Just really make an investmentin you, buy books, whatever it
is that makes you a betterperson.
Speaker 1 (39:54):
Absolutely.
I love it, darling.
Thank you so much beautiful.
Speaker 2 (39:57):
Thank you.
Speaker 1 (40:00):
Wow, what an episode,
you guys.
My Asia has such a beautifulspirit and I'm sure you
definitely felt her energy andexcitement and joy, but also
really just the ups and downs ofher journey as being an
entrepreneur, starting a bakingbusiness and having my agent on
(40:20):
today's show truly was a gift.
Her story is really one ofresilience, purpose and
transformation and, as you guysknow, I can definitely relate
with the loss of her mother andjust finding her passion after
that.
Like I stated, I love how shecarries their names, the memory
(40:41):
of her loved ones, in herbusiness, because it really just
gives so much purpose to whatshe does.
And it's truly probably one ofthe reasons why I know the Lord
is shining down on her business,because it's just so awesome
watching her have so many wins,even after relocated to a brand
new state.
She still shows what's possiblewhen you don't give up on
(41:01):
yourself.
And another thing that I loveabout MyAsia because too often
people will tell me well, I'mniche, I'm different, maybe I'm
like a gluten-free or I'm lowsugar or this my Asia actually
has a vegan baking business, youguys.
So that's one of the coolthings about it is that she was
still able to have success.
As we say that, she's agraduate of the Mordo program,
(41:22):
she still serves her clients andwhen it's good it's good.
So I know I eat anything aslong as it tastes good, but my
Asia is not just making vegantreats.
Honestly, she's building alegacy and she's taken a leap
from full time educator to fulltime entrepreneur.
All I put in systems in placeto just really help her to
continue to avoid burnout, eventhough, as you heard, she stated
(41:44):
she loves taking the bulkorders, because she really does
love what she does, and that,right there, just really speaks
to the joy and the gratitudethat she has.
And so if you ever felt likethe odds were against you, or
you had to start all over oryou're like man, I feel like my
dream is too far away, thenplease let my age's journey be
(42:06):
your reminder that it ispossible.
She's proof that when youinvest in yourself, when you
show up in your business, yourgrowth is always worth it.
So again, thanks so much toMyasia for coming on the podcast
today.
I really do appreciate you,queen, and I look forward to
seeing her have so many morewins and if you would like to
join us sometime, I may besharing your success story.
(42:30):
We would love to have youinside of Mordo.
The doors to Mordo are now open.
They actually close dependingon when you're listening to this
, but they close June 27th of2025, this Friday.
So we would love to have youinside of the program.
It only opens once a year andMordo is a live coaching program
(42:50):
.
Replays are always available,but it is really dedicated to
helping you get started withcorporate clients, adding
another stream into your bakingbusiness and really with how to
present yourself, how to attractand how to start baking for
brands and companies in yourcity, and we would love to have
you.
You can always visitwwwbakingforbusinesscom
(43:12):
backslash Mordo or check thelink in the show notes.
Again, thank you to everysingle person who listened to
this episode.
Share with a friend and if myAsia's journey inspired you,
then please would you go aheadand forward this episode to a
buddy so that they can beencouraged to.
Thanks so much for listening,take care and bye for now.