Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. Our promises to you: 1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Episodes
🔄 Pivot Pivot Pivot - What to change when nothing's working.
In this week's Baking it Down Podcast - Episode 214 - Pivot Pivot Pivot, 😖 we talk about what to do when you're doin' it all and all of it doesn't seem to be working.
🛞💨 Nothing is more frustrating than spinning your wheels and making no traction. So what do you do when it's just not working? Here are some thing...
🛑 Hit the Breaks - How to take big bakery breaks.
In this week's Baking it Down Podcast - Episode 213 - Hit the Breaks, we cover the fact of life that just sometimes, along your business journey, you need to take a big break.
If you've listened to past podcasts, you know we're anti-"big break" when it comes to marketing because it's really hard to stop and start marketing wh...
⏰ 1-Hr Admin Tasks - Setting up time blocks for tasks.
In this week's Baking it Down Podcast - Episode 212 - Admin Hour, we break down four different "admin hour" frameworks you could spend each week pluggin' away at to be a better baking business.
"Admin Hours" are groupings of tasks that take up an hour spent on one specific aspect of your business - social media, bake prep,...
↩️ Luxury Refunds - Refunds are a business strategy.
In this week's Baking it Down Podcast - Episode 211 - Luxury Refunds, Corrie wanted to recap yet another reminder on why luxury bakers should consider luxury refunds.
🤔 What's a luxury refund? It's the baked-into-the-price guarantee that if something goes left, the baker will make it right - and typically that will be through a refund.
Pe...
💸 Selling in Community Groups - Turn groups into lead gen powerhouses.
In this week's Baking it Down Podcast - Episode 210 - Selling in Community Groups, we are talking about the same topic we presented this past Tuesday at What's Popping Con (a convention for Cake Poppers). This content is all available on our website by clicking this button - it's a lot of info and free templates, so cli...
🤏 Half It then Half It - Make goals small and then smaller.
In this week's Baking it Down Podcast - Episode 209 - Half It Then Half It, we cover a topic Heather saw on the Diary of a CEO podcast with Dr. Alok Kanojia on goal setting.
The concept is pretty basic - set a goal. Then take that goal and half it. Then take that half and half it again. You're now left with only 25% of that goal. And g...
🥊 Multi-Holiday Showdown - How to tackle multiple holidays.
In this week's Baking it Down Podcast - Episode 208 - Multi-Holiday Showdown, we wanted to talk about the scourge of Q2 holiday line-ups. With these non-heavy-hitting baker holidays falling mid-month and/or on top of each other, it makes for a confusing marketing strategy. Do you tackle all of them to maximize sales? Or will that dilute you...
💡 No One Likes a - Party planner (ideas without execution).
💩 A forced a play on words from "no one likes a party pooper" - but in this case, we're focusing on 🧠 "ideas guy" who love to plan and fail to launch. These folks talk up "the next great thing," and yet the idea never exits the ol' cranium to make it to market.
🗺️ Having a plan is good - but too much of ...
💳 Expound then Expand - Plan before your purchase.
In this week's Baking it Down Podcast - Episode 206 - Expound then Expand, Corrie wanted to come to the altar with her confession of packaging purchases. Yeah - we're talkin' to the "overconsumption cookier" this week, 👣💥 and it'll step on some toesies (starting with Twin2's... er... TwinToes?).
It's easy to get ✨...
🪄 Top Marketing Tips - Submitted by group members in March.
In this week's Baking it Down Podcast - Episode 205 - Top User Submitted Marketing Tips, we challenged the Sugar Cookie Marketing Group in March to make more posts - and 4 winners would be chosen to join The Cookie College on our tab (I'll announce those soon). But the marketing tips were so good, we thought we'd feature a few on ...
🥦 In the Market for Markets - How to scope out the ideal vendor setup.
In this week's Baking it Down Podcast - Episode 204 - In the Market for Markets, Corrie wanted to talk about the 5 tips to help you source a strategic farmer's market (or recurring vendor event) relationship that bolsters that bottom line.
🥕 1. Is the market marketing itself?
Markets are businesses too - and as a marketing po...
✍️ Reasons 2 Start a Blog - The SEO, content, and reach benefits.
In this week's Baking it Down Podcast - Episode 203 - Reasons to Start a Blog, continuing on with our "lessons in websites," I wanted to talk about blogs. I know - we're all about websites when it comes to online sales - but does your website have a blog?
😅 "Uh, twins - what could I possibly blog about? Reasons peo...
🔊 Calling All Actions - What are CTA’s and how to use them.
In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple.
📞 CTAs - otherwise known as Call To Actions - typically seen as buttons on a website's home page. These lil' buttons tell your users w...
💰 Value over Price - How to stand out in saturation.
In this week's Baking it Down Podcast - Episode 201 - Value Over Price, Corrie happened upon a "bomb pop Facebook Live" - and from a marketing standpoint, it's a fascinating business model.
It's a multi-level business model - but that's not what the podcast is focused on. The concept is this: the seller pre-sells 5 bath bo...
🦫 Buc-ee's - A beaver’s marketing lessons.
In this week's Baking it Down Podcast - Episode 200 - Buc-ee's, Corrie and I took in all that the beaver gas station had to offer in our quick trip down to Nashville, TN this weekend.
If you've not been to the roadside bathroom stalls of your dreams yet (aka Buc-ee's Fuel Stops), you're missing out - it's... I don't know th...
🧐 Are Your Sales Slow? - Here’s how to shift that mindset.
For this week's Baking it Down Podcast - Episode 199 - Are Your Sales Slow Right Now?, we wanted to cover the question that pops up every post-Valentine's Day rush... the nagging feeling that your business feels slow and leads are down.
What gives? 😢 Why does that one baker post that this was their best Vday yet and yet you're nowh...
❄️ Weather with Heather (and Corrie) - Weather policies 101.
This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - ❄️ bad weather.
🌪️ They say the only job you can guess wrong every time and still be employed is being a weatherman - 😭 and that's what makes weather events and c...
🕵️♂️ Susan Reed - A scammer's lessons in marketing.
Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube, don't forget), we wanted to talk about common scams - but not in the way you'd expect.
We want to find out what marketing tactics make scams so effective. And we've come up with 5 takeaways for lessons we can steal (on brand) from Susan Reed and...
🤐 Words Matter - How copy can compel cash.
Baking it Down Podcast - Episode 196 - Words Matter (now watchable on YouTube, don't forget), we were a lil' late - and that's because Heather thought she had a bad night's sleep but was actually 🤢 sick-sick and never left her quarantined room for 3 days and nights.
But better late than never, the show must go on... Friday. The message still ...
🚫 The TikTok Ban - And the diversification of your marketing.
In this week's Baking it Down Podcast - Episode 195 - The TikTok Ban, continuing with last week's theme - ❌ the TikTok ban went into full effect on Saturday night for... ⏰ like a few hours?
It was odd as the platform kinda shut down features over an hour then a pop-up blocked access for some, then others, then it came back, but not. ...
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