Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. Our promises to you: 1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!


June 18, 2024 88 mins

💼 Getting Corpy Orders - A campaign for corporate girly eras.

In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders.

Corporate orders are great - they have higher dollar amounts, bigger order totals, repetitive simple designs (hopefully), and could become a consistent recurring o...

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 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no.

In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and runnin' like a well-oiled machine is a "coping" strategy to avoid t...

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🔪 Taking a Stab at Collabs - The bake-down of a local collab.

In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom.

Okay, so what's a local collab? If you're familiar with our cookie collabs on In...

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May 28, 2024 67 mins

🍗 Loss Leaders - How losing can help you win.

In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 

💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or smelled) their rotisserie chickens priced at $4.99 - a staggeringly affordable price t...

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May 21, 2024 88 mins

👨‍💻 Website 101 - An audit of twin2's website.

We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163

The big takeaway is this: there are many website hosts + templates + themes + plugins. 💻 Find what works best for you and don't be afraid t...

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May 14, 2024 66 mins

🤑 Tags vs Tips - The bottom line is the bottom line.

This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients.

The issue arises when we feel we're owed more than just the money we made for an order. As someone who loves to peek over the fence of past lovers myself,...

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May 7, 2024 86 mins

🤝 Mmmmmm - A meeting framework (that works).

About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 

😕 Meetings can feel pointless unless they, well, have a point. And that's where meeting frameworks come in clutch. A framework is a meeting structure - and ...

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💸 Price vs Value Prop - Value is relative(ly easy to manipulate).

I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to buy his newly acquired pen for $5 bucks.

✍️ The salesman then says he's going to t...

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April 23, 2024 112 mins

🥲 Excuse my Excuses - Don't cry unless you've tried (everything).

This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen.

You see - that defeatist mentality ain't go no business being in a business-cent...

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April 16, 2024 23 mins

🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes.

We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes."

😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad business acumen to make mistakes, right? I mean - imagine a business built on mistakes...

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⭐ Deborah Deborah Deborah

When you've not been seen, heard, or understood.

Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing issues with... well, unhappy clients. 👨‍🍳

How did they handle it? 😠 Making unhappy ...

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⛔ Class is Canceled - What to do when you need to cancel cookie class.

When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation.

Heck - we've been doing this for years now and it still happens. No one's above it. So best t...

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March 26, 2024 95 mins

😡 Upsetspectations - How setting expectations up front can keep us outta hot water.

Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 

🛫 Listen - you're the one piloting the plane here, you get to set the expectations because likely your clients don't really have a clue what goes into baking. Bu...

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🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales.

🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats.

Ya see - marketing encompasses more than just cute captions and pretty social m...

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👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck.

I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilarious baking meme (see bottom of email)?! Or... or... heart-care react to someone asking whether th...

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March 4, 2024 84 mins

✍️ Copy This - Copy Formulas for Beginners.

🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 

🤔 First - what's copy

📑 Copy is any text you use to sell or persuade someone to take an action (like buying cookies). So copy could be the caption on Instagram, the social media text...

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February 20, 2024 68 mins

🎨 Hobby vs. Have To - And what Bob Ross has to say about it

Okay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademark anything remotely close to "hobbyist." 

So for this Onesday...

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February 13, 2024 75 mins

🪪 License to Delight - And what we can learn from $400 perfume. 

Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank.

Waiting up in the (fancy) corporate office of Neiman Marcus - a department store so expensive that my hands instant...

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February 6, 2024 77 mins

☝️ I Adject...ive! - Using different words to sweeten the deal.

Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. 


But in today's podcast, we're talking about words to sweeten the deal, deter an unwanted action towards a desired...

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January 30, 2024 79 mins

🪧 Branding Woes - The process to proceed with the perfect branding.

If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place?

Fair question. The answer? It's a tricky blend of approaches. Oh yeah - and it's very frustrating. But you know what&ap...

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