In this episode of Balanced, host Stephanie dives into one of the trickiest parts of running a business—
pricing your offers with confidence. If you’ve ever second-guessed your rates or felt unsure whether you’re charging enough to support your goals, this episode is for you.
Stephanie walks you through her 7-step pricing audit to help you understand your costs, calculate profit margins, factor in your time, align with the market, and confidently communicate your value. By the end, you’ll have a clear, actionable plan to set sustainable prices that truly reflect your worth.
Episode Breakdown:
00:00 – Welcome to Balanced: Finding harmony in business and life
00:50 – The challenge of pricing and why it feels personal
01:15 – Overview of the 7-step pricing audit
01:54 – Step 1: Knowing your costs (direct + indirect expenses)
04:02 – Step 2: Calculating your profit margin
05:33 – Step 3: Auditing your time investment
08:10 – Step 4: Defining your desired workload
10:47 – Step 5: Evaluating market alignment without copying competitors
13:12 – Step 6: Reconnecting to your value and overcoming pricing fears
17:00 – Step 7: Creating a simple pricing plan for sustainable growth
20:18 – Recap of all 7 steps
21:42 – Free PDF worksheet to guide your own pricing audit
22:00 – Final words of encouragement to price with confidence
Perfect For:
✓ Business owners unsure about their pricing strategy
✓ Entrepreneurs looking to improve profitability
✓ Freelancers feeling underpaid for their work
✓ Anyone ready to stop guessing and start pricing with clarity
Links & Resources:
Subscribe to Balanced for honest conversations about business and life
Share this episode with a fellow entrepreneur who’s ready to take control of their finances
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.