Interview With Dogtra: The Future of E Collars

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
We have an awesome show for you today.
Most of you are probably familiar with Dogtra.
If you're not, they make electronic training collars for
dogs. They've been making them since
the mid 80s. Their stuff is awesome.
They're just a great company. We love their products and
they're great people to work with.
We had a few of them on the showand they gave us just so much
good information. I think you're going to hear in
this episode. We asked a lot of questions our

(00:26):
team often wonder about. We asked questions from our
clients, but they also told somethings about some of their new
products coming out and also some things we didn't even think
to ask. Just some tips for how to get
the best life out of your collarand how to make it the most
effective you possibly can. It's a really good episode.
You're going to learn a lot. I hope you enjoy.
All right, welcome to the show, everybody.
We've got some awesome guests today.
We have Miss Lorraine Alfonso and Mr. Nick Jensen from Dogtra

(00:50):
welcome. Thank you, Sir.
Thank you, Matt. I was waiting for like, a
soundtrack, like, like, yeah. Like just create.
We'll add that in the last. Track or you're clapping.
We're going to add that in in post for sure.
And we're like. Price is right and.
Everything we say, every people will laugh, even at the wrong
time. It'll be, it'll be something.

(01:12):
Well, we are super pumped to have you here.
You know, Dogtra's awesome. You know, you guys already know.
I feel that way. And I think anyone who listens
to our show already knows I feelthat way as well.
So we love the company. We love your products.
And we've got so much to talk about.
We had pulled our team and basically just to ask them like,
hey, what do you want to? What do you want us to ask dog
Trump? We've got all kinds of cool

(01:33):
questions because we use a lot of your collars and we get, you
know, crazy questions from clients about like, you know,
kind of niche uses and like, there's just all kinds of stuff
to talk about. But I think first we just love
to chat about you. So I guess tell us about
yourselves, what it is you do there, you know what your role
is like, and we'll go from there.
Oh us they want to know about. US.

(01:54):
Little little me in case you guys haven't followed Dr. on
Instagram, we highly recommend you do.
We've been quite busy lately. Nick and I haven't made as many
appearances as we want, but we always we're the faces of
Instagram live. So if you guys have seen us on
Instagram live on the on the Instagrams, that's where you

(02:15):
guys might have seen our beautiful faces.
And I am the marketing manager here at Dogtra.
This will be my five year anniversary here.
I am not a dog trainer. I don't have the dog experiences
except loving dogs. And I will say it's been such a

(02:38):
journey. Also, I, I didn't realize how
much I would know about dogs anddog training and E collars.
It's it's crazy the amount of knowledge that I've picked up
over the last five years. I love connect, connecting with
dog trainers. It's always been my mission
being here at Dogtra is making Ecollar content accessible.

(02:59):
So that's where I love dog trainers like you met who are on
social media and normalizing theusage of these amazing tools
that could be a big game changerfor a lot of people.
So in a nutshell, that's kind ofmy big vision of what I do here
at Dogtra. But I do a lot of marketing
stuffs. Nick Cool.

(03:19):
Yeah, So been with the company. We actually kind of started just
a couple months from each other.So I've been here about five
years. My backgrounds in electronics
kind of retail sales as well. I used to work for a very large
drone company like we talked before Matt, but my my
background is again, I I love dogs.
I used to volunteer animal shelters when I was younger as a

(03:42):
kid, raised my own black lab with a training book and she was
the best dog I ever had kind of thing.
So avid animal lover. Don't have a dog right now, but
I live in a townhome in SouthernCalifornia with not enough
space. I have two cats.
They come to a whistle like dogs.
They're very good. I love the name of your cat.
We got Bella and Leo, but Leo. Leopold Jenkins, the third, the

(04:06):
third, the third. Fancy.
We get people ask us all the time, do you train cats?
And the answer is definitely not.
Not even. Not even close.
The cats train us. On some 2 rare occasions on
social someone's DMV and says I trained my cat with an E collar
and I found that very fascinating.

(04:28):
I'm impressed. I'm impressed by anyone who can
train their cat. Yeah, cats have a mind of their
own. They train us.
They. Train us.
If there was only cats and no dogs, I mean, we wouldn't have a
job because I mean, cats do their thing.
And then when I found out that cats potty trained themselves, I
was like, what do you mean that they can't potty train yourself?
That makes no sense. But they just do dogs, you know,

(04:51):
you work for months at it. And cats just are like, yeah, I
got this. I'll go in the litter box.
It's bizarre. I love all animals, you know,
that's that's the one thing. Is it just, you know, that's the
cool thing about this job is I can mix technology and and pets
and and really kind of have fun with.
It cool and I know side side comments, though I know we're
not talking about it in this podcast, but Nick is like our

(05:13):
Pathfinder GPS nerd here he is This anything you want to know
about GPS? You you talk to Nick.
Good, because we've actually we've got some GPS questions
today. OK, cool, cool.
He's your guy. Like he was like for a long time
it's people were so intimidated learning of that product here.
He was just like the go to person for it.

(05:33):
And I just must applaud him for that because he's just like the
go to Pathfinder specialist here.
I think it's cuz of your work with DJI.
Yeah, these are like we talked about, they run, don't fly.
So pretty much the same thing. And Nick, what is your title at
Dogtra? What am I?
Well, he transitioned from beingonly a product specialist, but

(05:56):
now he supports dealers like youmight.
He does a lot of the white gloveservice for a dealer.
So it's like almost a blend of being an account manager and
still a product specialist because like the knowledge never
leaves, obviously. And then also I use his
beautiful face and hands in all our tutorials.
The hand model so. He's hired.

(06:17):
He's a hired actor for me, for all our.
I thought it made. It look like I'm doing work
we're. Going to film a tutorial.
We're going to do a no bark tutorial today and I said, Nick,
you better have your hands ready.
We put lotion. I was just going to.
Ask like what does that look like?
You lotion them and you. Kind of.
I do the, I do the home manicure.
That's really all. If his face is on the camera, he

(06:37):
does have a nice lotion moisturizer that takes away the
redness maybe. And then I might need that he
puts lotion on his hands cuz sometimes he's like a little bit
too too. But sometimes I want that effect
for the video. So I'm like, no, this is like
you need working man. No, I was just going to say, I
would guess a big part of your your sales are the hunters and

(06:59):
they might look and be like, those aren't man's hands right
there. I don't see any calluses, so you
might need. Those aren't man's hands.
Oh, no, these things are so banged up, man.
They're yeah. It's like a man.
I used to. I used to do when I was a kid.
I used to do like a footing set,foundations, construction and
whatnot. Yeah, yeah.
Rub a little grease in them before you start and.

(07:22):
Yeah, he's so he's my Leonardo DiCaprio, and I'm James Cameron.
I'm the one who directs all the videos and and the tutorials and
I'm like, all right, this is what we're going to do.
Well, I love those two roles, all right.
One thing, one thing I find interesting, it sounds like the
two of you don't have a background in dogs before this

(07:42):
job, which I would actually be similar where I had a corporate
job before I started working with Matt and and training dogs,
which is a long time ago at thispoint.
But what do you find most exciting about working for a
company so heavily involved withpets?
So early on, I really dove in tounderstanding all the profiles

(08:04):
of our customers on social mediawhen I first was explained to
the concept of E callers. And for me, my point of
reference, like I'm just, I'm anLA girl, right?
Like I'm in Long Beach, I'm a city girl, right?
Go Dodgers. My point of reference for dogs
and people with dogs, I'm like, I've seen canine handlers and

(08:28):
I've seen people like obedience,right?
So that was just my point of reference.
I had no idea the cool stuff that dogs could do.
Like I'd never seen a pointing dog out in the Upland setting
until I started understanding our product like the TNB dual or

(08:48):
the GPS collars. I never understood what what
Coon hunters did hunting, you know, like night hunting.
So there's a lot of different segments and different users and
different usages of both our product and dogs and I found
very fascinating. I'm like, Oh my God, dogs are
really cool. Dogs are cooler.
Like I thought dogs were like for me, a dog was like, Oh my

(09:08):
God, cuddle with me a little lapdog and like, let's go for a
run, let's go for a hike. But then once I understand more
and more and I was exposed to different environments about
what dogs can do and achieve, Ohmy God, mind blown.
Mind blown. And on top of that, how the
trainers use our product to connect with the dog and how it

(09:29):
how it all just comes full circle and makes sense.
I was like, this is so dope. This is so cool and it's such a
shame that the product gets a bad rat or is miss can be
misused by some folks. But the things that you could
achieve, even hearing someone who had like a whole had a whole
180 right from dog, you know, couldn't even take the dog out

(09:52):
during the daytime. So scared taking the dog out in
the daytime. All of a sudden for some reason
the E collar just makes sense for the dog.
Everything clicks. Now this dog is saved like from
that angle all the way to the hunting angle of it.
It's it's crazy. It's crazy what dogs can do.
And it's like a combination of doing it with our product.
It's, it's, it's so cool. I would have never thought this

(10:13):
whole world of dogs was that deep.
Yeah. And you get to see two very
different segments, right. You know, we fall into as a
company, we're in the segment ofwe're pet dogs.
You're right. You know, we're teaching dogs
either fixing behavioral issues or just having dogs.
I mean, I always tell clients the best gift you can give your
dog is the ability to run off leash.
Every dog deserves that. And E collars are just an

(10:34):
incredible tool to allow that. And then you of course get to
see the other world, right? Hunters and working dogs, which
we don't dive into very much. We see it and we come across it,
of course, in the industry, but that's not where we focus.
SO2 very different worlds. It's cool you get to see both of
them. And it's so cool because the
other thing, and I'm sure you see it too, I think it also
comes full circle when people decide what kind of breed

(10:57):
they're getting. And I also started being very
not judgy, but I always like tell my family members when I
find out what kind of dogs they're they're getting now, I
always caution them and tell them like, Hey, just keep in
mind that dog's innate usage or like, it's, it was boring to do
this type of task, right? So just keep that in mind.

(11:18):
My, my aunt is in Texas and she got a, a, a Husky in Texas, but
she wants to treat that dog likeit's going to be just like a
chill house dog. And then comes to me like, hey,
you do stuff with dogs. Like what?
What's going on with my dog? Yeah, Husky.
And you live in, you live in themiddle of Austin and like you
have a Husky in the middle of Austin and you don't want to

(11:39):
pay. I'm like, that dog was born to
run miles and miles and miles inthe snow, in cold weather.
And so you have to exercise thatdog a lot.
Like I think people's expect expectations with the dogs.
I just started shifting my understanding from that level as
well. People, and especially as I
understood more and more about the different breeds and the

(12:00):
things that they could achieve, I now understand why the
obedience side ends up coming into some troubles when they
decide to acquire a certain breed based on like just
aesthetics or trends, right? For sure, we offer a breed
consultation service and we makelike no money on this service.
We you know, the idea is it's just it helps people out so much

(12:20):
and I don't have we want jump into all the details, but we go
through like an in house programthat I was going to say we
built, but you know, Matt lost it all the heavy lifting on it.
I just like cheered them on fromthe sidelines and they ask
questions and it goes through our database and it'll
automatically say here's your top five breeds because it's
amazing. You know, people go out and get
a Malinois and they're like, I don't like a dog that sheds and

(12:43):
I don't want to walk him too much and I don't want a
protective dog. And they're like, well, you're
over 3 so maybe you shouldn't have.
Got that is so cool. Like a breed matchmaker.
Yeah, it's really awesome and itcan make such a difference
because with training we can fixan amazing amount of issues.
But at the end of the day, if you have a high energy working

(13:03):
dog, it doesn't matter how well they are trained, they're going
to be a high energy working dog at the end of the day.
So it's getting the right breed makes such a world of
difference. And there's, there's quite a few
of those breed match tools out there on the Internet.
What is really different about ours and why I really like it is
we have an expert trainer go through the questions with you.
It allows them to ask more detailed questions, like really

(13:25):
follow up on things as opposed to just like a general overview.
And then if the results are weird, right, and they're, it's
like, I don't really like any ofthose breeds, they can help dial
it in better to get what the people actually want.
That is so cool. And that's on your website,
Matt. So it's on the website and then
it basically is almost like a consultation where it's about

(13:46):
like a 30 minute meeting where one of the trainers will walk
through the questionnaire, the they'll put in all the answers,
it'll spit out the results and then they'll go over the results
with the person. And we do that virtually.
We'll. Have to connect more offline
about that. I'm fascinated by that, yeah.
To see what dog would fit me. I want to know what dog fits.
And it. It's always fun to go through

(14:06):
with everybody. Yep.
Yep, it talks about budget and grooming and you know, all these
other things that are, you know,absolutely relevant.
But well, let's get back to E collar.
So here's a question for you. What's your best selling collar?
And we ask that because we have our favorite and you know, and
favorites that we use a lot. But what's the best selling
overall at Dogtra? 1900 S.

(14:26):
And the 280C, the two. 80C yeah,absolutely.
Yeah, it's between those two, the 1900 S and the the 280C.
Now there's two like different types between like who's buying
the collars? Is it a dog trainer or is it a
dog owner? If it's the dog owner, just
consumers, they like the ones that have more bells and
whistles. So for them I would say Tom

(14:49):
Davis does pretty well. The hands Free plus systems all
do well like the the 1900 S hands Free Plus or the Arc Hands
Free Plus because it has more bells and whistles.
Dog trainers tend to like vary the the simple ones, which is
just the OGS 1900 S 280C and 200C as well.

(15:10):
That 200C has that front facing dial and you know a lot of dog
trainers that that tends to be polarizing like the front facing
dial or the top, top dial. We find our clients often don't
like the front facing dial as much as like the LCD screen just
seems just nice, right? Even if it's not changing
anything, we find clients preferthe 280 because of that.

(15:32):
You know, we use way more 280 CSand, and then now we're of
course moving the 280 XS, then we do the 1900.
And I think the answer or the reason might be that, you know,
we're not training like protection dogs or dogs, like
we're not letting our dogs driveget to like really high and then
trying to snap them out of it. You know, our training, we're at
such a low stem level all the time.

(15:54):
It is so rare that I think, oh man, I wish this 280 had more
power. This is not like it really never
comes up for me. So then it's a little bit
cheaper. So our clients just love the 280
because of that. And we get a lot of that just
when I used to work on the phones a lot and even now on the
emails, we get a lot of the 280 says for 10 lbs and larger.
Does that mean I can't use it onmy, you know, 70 LB lab or I

(16:16):
can't use it on my? No, absolutely.
Temperament really goes into play.
And like you said, we're not dialing the dog up to that point
where we need those upper levels.
So yeah, no, absolutely. And it's a very common.
Question, but it's a versatile unit.
I think a lot of people see. I think if people are just doing
this solo by themselves and they're not really being guided

(16:37):
by a dog trainer, they end up looking at like our 1900 US and
it looks cool, right? It's a nice shape and
everything, but they kind of their their brain just goes to
that, oh, big dog, I got big, big dog.
I need this. The I think the beauty of the
two ADC is like how versatile that it could go from all ends

(16:57):
of the spectrum to the smaller dogs, the bigger dogs.
So yeah, I like that you broughtthat up because like what Nick
says, a lot of customers just fall into I have a big dog,
therefore I need this. It's not always the case.
The two EDC covers quite a bit and it's I'm quite comfortable
too. I like it.
We're not lightweight. We use the two ADC on mastiffs
and Danes and large dogs all thetime.

(17:19):
And really, I mean, the way we're training is like I said,
we're not using it like when thedog's at the highest arousal
level, the thought is we should be fixing that first so we're
not just like dogs insane. OK, let's put me collar on them
and hopefully fix it. So we, you know, we love the two
ADC and it's got plenty of plenty of power for us.
Well, a related question would be we, you know, the 280X

(17:41):
obviously just came out and for anyone listening, you know,
we've got a we did a video on it.
We love the 280X. It's, in my opinion, better than
the 280 C in all regards. And I already loved the 280 C.
So that's saying a lot, right? We we didn't look at.
I was honestly tickled. I like how he's talking.
You know, but when it came out though, when my first thought

(18:03):
was not necessarily excitement where I was like, I like the two
ADC so much like what? What am I not going to like
about this new one? Right.
And there was some worries there.
But overall, you know, we absolutely love it.
But tell us about what's happening in Dogtra.
Anything new coming out besides the the 280X and the 1900 X?
We got the new. So we have the nobark, right?

(18:24):
We have the nobark collar. We we, we sent you over 1 Matt,
I think Nick sent it over last week, so you should be getting
that soon. Hopefully you can test it out
for your audience Comes with an app.
It's a free app. Now, I don't want to make this
like a whole freaking advertisement for this thing
right? Like all right, but but what
what's the deal right? Like bark collar, bark collar,

(18:45):
smart collar right? This thing, they figured out a
way for this to be able to detect not just the barking, but
the whining, the howling and like any background ambient
noise that's going on in your house.
Not a lot of we're the only product in the market that does
that. And then bonus, I know you all

(19:05):
been asking like you wanted an Ecaller combo situation and you
will get that with this. You can control the E caller.
Your phone will be remote. So that's the cool thing about
that as well. Make is showing on the screen.
I don't know are we going to be seen or is this just sticker?
Okay, okay. No.
Without a doubt, most of our viewers listen to audio, I think

(19:28):
while they're driving, but I think our stats say maybe 30% of
people are watching the video. That's cool.
Yeah. All right, so we'll hold out.
It's small, you guys, we just talked about the 280C.
If you're familiar with the 280C, that would be it's about
the same size AS280C. Pretty cool.
You don't need the app to operate it.
And yeah, it's pretty nifty. Cool technology make you you

(19:49):
explain it better than NYJEK. What it what we combined.
Yeah. So before when you have the two
bark collars, just very much like a 1900 S or A280C, they had
differences. The YS 300 was designed for dogs
10 lbs and larger could deal with howling, whining and
barking, but could not deal withmultiple dog environments.
So if two dogs stand in the shoulder to shoulder one dog

(20:10):
barks, it has the chance of setting off this collar.
The YS 600 was an accelerometer bark sensor, so it actually had
a sense the force behind the bark before it actually
triggered the collar. Now the cool thing about that is
it could deal with barking, but it could not sense howling or
whining. But it could deal with multiple
dog environments. Dr. No Smart Bark uses a

(20:32):
combination of both sensors, so accelerometer and sound
recognition sensor, and then it runs both those sensors against
an algorithm to where it'll clean up and decipher against
external noises and then providecorrection to the dog.
Cool thing about this as well isnot just the fact that it has a
base level you can set it, it has an auto increase function,

(20:53):
which we did have a lot of recommendation and feedback from
users that we kind of wanted this.
So over a period of time, if youdo set it to the auto increase,
it will increase gradually over a period of time until the
barking stops. Once the barking stops, it will
start dialing back down gradually.
If the barking starts up again, we don't have to start back from

(21:13):
zero to get back up to that level that stops the barking.
We're already partially there. So again, it's just kind of
catching that barking before it's able to get going.
So that's kind of the deal behind that.
But great sensors, great algorithm, smart people and the.
App, There's the app that tells you like your bark, the bark
meter. So you know, if your, if your
neighbors say like your tag's back and they'll take you know.

(21:34):
It records a lot of data, yeah. Tags just.
Just barking all day. Like no, no, no, honey, I got
receipts. I got the receipts.
He was not barking all day. He barked once at 11, two more
times at 1:30. Yep.
And a wine at 1 you. Come back with the receipts and
you're like, no. And it actually records the
difference whether we're gettingbarking, howling or whining like

(21:55):
it. It has different colors to to
engage whatever one it was performing.
Yeah, it's. Going to save a lot of people
from getting kicked out of theirapartments for sure.
Your landlord's trying to threadit to kick you.
Out because I got I got a. Like I said, I live in a town
home. I don't have a dog.
My neighbors above me with no patio or backyard have a full
grown German Shepherd and good Lord I wish that dog had a bark

(22:18):
collar sometimes. Merry Christmas.
Oh yeah, Merry Christmas. Just leave.
It on the front. Just leave it on the.
Front yes, my God no, but that'sthe other thing is like, again,
just the the technology that's behind this and just circling
back onto like what was our favorite thing about working for
this company or or why we chose it's I've always had a passion

(22:39):
for dogs and animals. Now I get to play with
technology, phones, apps, all that good stuff, and a dog too.
This is the best part of my day.Like, you know, so it's, it's
really cool the direction and the technology that our company
is taking on and where we're going.
Again, the Sky's the limit from this point.
You know, it's definitely going to be getting better.

(22:59):
Well, I'm excited to play with that.
You know, I, I think I told you a few weeks ago, you know, as a
company, we've always had a, a no bark collar policy.
And the reason for that is there's never been a smart bark
collar at least that we're awareof.
Every Bart collar we've ever seen.
I look at I'm like, I wouldn't put that on my own dog.
So I'm not going to put on a clients dog because, and it's

(23:20):
not that we're opposed to the correction, it's we're opposed
to the indiscriminate correctionthat we can't track or
understand or adjust. And I'm excited to try this
because we have a lot of clientswho are like, hey, I want to try
a bark collar. And I don't feel good about
like, yeah, put that on your dog, go to work and hopefully
you come home when your dog's not terrified, like I'm not

(23:41):
going to put that on my own dog.So we're very excited to try
this and see how it works. And we've always worried about
both multi dog households, like you mentioned, Nick, but also
just the fact that we don't knowwhat's happened.
Did it correct him 90 times today?
Who knows what's going on. And that to me has just always
been a like a deal breaker, right?
So very excited to try this. And I'm sure the trainers,

(24:03):
especially the ones from our team that are listening are
going to be intrigued as well because we've always in house
had these conversations about when is there going to be a bark
collar that's actually fair and that is trackable.
Those are the, you know, two things.
We need the full. Thing about it is that you get
all the data and then like, so you come back home and you're
like checking in. You're like, all right, how did
he do today? You could see like, oh, we, we

(24:24):
need to make some adjustments. And the adjustments that you can
make that Lorraine was kind of getting on is that you can
actually adjust the sensitivity of the sensors that are in
there. So we can make them a little
more sensitive. Or if we want it to ignore, for
example, I have a buddy that hasa wood shop.
Do we want it, you know, a nail gun possibly, who knows.
But if we don't want it to, we can make it less sensitive to

(24:44):
where it's not going to pick up on those ambient noises and
either. So that's kind of the cool thing
about this. That's awesome.
So Nick, you mentioned the like an algorithm or kind of program
running that just a minute ago and it made me think, you know,
we spend a lot of time talking about AI and just a few future
of everything, right? Future of dog training, future

(25:05):
of E collars, future of many different things.
I mean how do you see AI playinginto E collars in the future?
Terminator is real. Skynet is a thing.
Absolutely. The cool thing about and again,
you know, if you there was that beautiful Ted talk with Stephen
Hawking and Elon Musk about the you know, the what AI, the

(25:27):
potential that it can become when it you know, that was a
great absolutely. If you guys have never watched
it, definitely watch. It's a great thing.
But yeah, there's I mean, it's adouble edged sword for sure.
But if used properly, and again,it's not full AI, it's guided,
it's an algorithm. Again, we're not saying it's AI.
It's an algorithm that's specifically designed to

(25:49):
function that. So it has parameters.
AI is a scary thing. Again, there's no parameters to
AI. The expansion of it is just
nonsense out the door. But can it help us develop and
make better algorithms? Sure, absolutely.
Can that help and dial in certain things?
Absolutely. Will it be fully AI in the
future? Who knows.

(26:10):
But yeah. I think because we're dealing
with dogs, though, dogs are still living creatures that
involve some still, we need to have some sort of engagement
still, right as a trainer. Otherwise you guys would be out
of business if these all just went full AI.
That's right, if it just knew what to do.
Knew what to do, yeah. But that's I could see the
future in terms of the E collarswhere you still inquire, you

(26:33):
still require being engaged and an active participant in the
training process. I see the precision of it,
perhaps improving hypothetical situation.
I could even see like a potential AIE collar that has
like predictors that's able to be like maybe sense, like if
your dog is like about to respond to something, let's the

(26:55):
user know. Cuz I know with you, with the
trainers, the timing is, is, is important, right?
Us consumers, we kind of, we kind of either delay or
especially if you're dealing with an E collar, you kind of
get a little hesitant to press the, to press the stem or, or
press a correction. I could see the future of E
collars kind of giving you like maybe like a little alert to

(27:16):
you, a tone to you, not the dog to let you know, hey, maybe you
should pay attention to the dog.Maybe right now would be a time.
Absolutely, that's correct. I feel like there's a lot it
could be tracking. Pay attention to your dog right
now. Something, something going on,
you know, I could see that beingit, but I don't see it.
You know, obviously, because we're dealing with dogs and

(27:39):
training, you're also going to have to train your dog at the
end of the day, you also got to train your dog.
I don't think E collar would come around would be like yes,
A-Z to put it on the dog's just going to be self trained.
We still have to train our dogs,but I think the precision, the
precision will get better with with for the consumer for or the
just the user. I could see our tools getting

(28:01):
into that level where maybe we we, we let people know, Hey,
hey, hey, hey, pay attention right now.
You're going to miss the moment,right So.
There, Lorraine, when you say precision, you're talking about
precision in regards to timing. Timing, yes, yes, from from what
I know when I spoke to other dogtrainers and just end users in

(28:23):
general or just observing when we've gone to see dog trainers
train with their clients, I noticed either end users just
get a little bit hesitant to, tojust press the the buttons or
miss the moment. Right.
You guys are so awesome. Dog trainers are so good at
observing dogs and justice, knowing when is the right

(28:44):
moment, what is going to happen next?
What's yes, Yep, Yep. You know, you guys are so good
at it, right? But us consumers, we because we
we don't train every day is our job.
So I think it'll help end users in general become better at kind
of having that intuition that you guys have where your timing

(29:06):
is on like more on point than just a regular dog owner.
Yeah, and I think there's a lot that collar in theory could
track if it was smart enough, right?
Where the the dog becoming tense, the heart rate going up.
I think there's a lot of things that could track.
But you know, Nick, I think thismight be kind of a question for
you, just kind of what we were just talking about.

(29:27):
There's, you know, with AI and, you know, collars getting
smarter and tracking things. Like in my mind, the ultimate
collar would be an E collar withworldwide GPS that is also
programmable to a specific area.So picture a, a mash up of the
Halo, the spot on collar and A280X, right?

(29:48):
And so the thought would be you can go to the park and you can
train your dog off leash. You can program a like a virtual
fence around your house, right? And you can, you know, know that
your dog is safe. And if your dog is loose, it has
worldwide GPS tracking, but it also doesn't look like a shoebox
tied to your dog's neck. So when do we get that?

(30:09):
When? When's that coming out?
Like a Pathfinder LTE situation.And that and so, yeah, that's
that's essentially what it is that would.
Be a Pathfinder. Pathfinder.
To relationship. So the Pathfinder to that that
is pretty much what you described in a nutshell.
You know, if the dog gets out ofthe property has nine mile
tracking. Of course, the the biggest deal
that you're running into when itcomes to signal is RF can only

(30:32):
travel so far. So again, with the Pathfinder
too, it's up to 9 miles. When you're talking about the
ability for worldwide GPS tracking, granted the GPS module
on the caller, even if it's not connected to the system is still
tracking worldwide. OK, GPS is always doing.
It's whether that GPS module is sending something back to the

(30:54):
unit itself, which in this instance what you'd be looking
at is an LTE or mobile based caller that is running off cell
service or some sort of mobile service.
We're looking into it. Absolutely, definitely something
that will be a game changer being able to, you know, it's
just like a Ring camera that's hooked to your Wi-Fi.
You can remote in anywhere to view that Ring camera.

(31:16):
But again, it's either the camera itself is connected to a
network, whether it be Wi-Fi or cell.
So again, that's where we are looking at it to make an LTE
version caller. You know, it's something that
that we, we've gotten a lot of feedback, I'm just going to say
in the past year in regards to this.
And, and like you said, it's the, the, the sectors, it's not

(31:40):
just you guys, it's hunting. People want this too and
officers want this too. And again, it's the ability to
be able to track my dog anytime,any day.
And again, can't put a price or a value on Peace of Mind.
And I understand exactly where you guys are coming from with
that. Yeah, And the LTE, I mean, not
only would it be tracking everywhere, which is great, but

(32:02):
we also see our clients don't love the antenna on a
Pathfinder. Now if you're going out hunting,
that's different, right? You're putting it on your dog to
hunt. It's an incredible tool if
you're putting on your dog everytime they're in the yard and
every time, you know, some people that have like a Halo or
a spot on collar, they're putting those on basically all
day long every day. So, you know, being able to, you

(32:24):
know, get away from an antenna would be would be huge.
I think a lot more people would then have comfort where it looks
like an all day collar as opposed to a, you know, going on
an outing or hunting trip type of collar.
And that's also, you know, an added benefit from this
conversation that we're having is we take this feedback and get
it upwards right away. I'm writing, No.
I'm already writing no. So that's the cool thing.

(32:46):
But again, even when some peopleare like, well, the Halo and all
this doesn't have an it does. It has the antennas built in,
right. Okay, it's on that bracket.
But again, a lot of what restricts our ability to be able
to mimic that is copyright and patents and all that fun stuff.
So until until it becomes open market is really that's when

(33:07):
that you know, hopefully that's when they'll jump on.
But who knows? We'll we'll share.
This feedback and let them know that we're looking kind of like
a A280C Pathfinder Hybrid Lt. L.
TE Oh, we would sell those like crazy.
I mean, without a doubt, people would love them.
And a lot of people like the idea of the kind of the virtual

(33:30):
fence, right. And for people listening, if
you're if you're not, you know, if you don't know what I'm
talking about, it'd be the ability to, instead of having an
electronic in ground fence whereyou bury a wire, it would be you
have this at, you know, this collar.
It looks at you look at a map ofyour, you know, your house and
property and you set the pins all the way around it.
And now all of a sudden the the collar, you'd still have to

(33:50):
train the dog on it obviously, but it would alert you or
correct the dog when they go to cross the line.
And that's. Yeah, I'm sure that if we were
to come up with something like this, it would mimic kind of the
E fence setup that's in the Pathfinder 2 already, which, and
the cool thing about it is not all, but some competitors, One
of the things that you deal withwhen you're dealing with like E

(34:10):
fence or boundary control, some of them are set to a radius.
OK. So again, the one thing about
that is we're either cutting offcorners of our yard where we
want our dogs to be able to go or we're overlapping past our
yard to be able to accommodate the full yard.
The one thing about the Pathfinder too, or at least the
way our E fences operate, is essentially they're
customizable. The only thing you can't do is

(34:31):
like an extreme angle in it, OK,which of course it would
understand. It cuts in because it can't deal
with a 2 foot gap right here. It's going to be GPS has a plus
or minus of either direction. So that's kind of the other
thing too. And as much as people are are
wanting this and for is drone wise accuracy on a drone to have

(34:52):
pinpoint accuracy of 3 centimeters, you have to have
three GPS modules about 3 incheswide.
Now give it a pinpoint accuracy of 3 centimeters.
The GPS module on majority of callers, including other
competitors are about an inch and 1/2 or inch, if that.
OK, So how many satellites it gathers and all that good stuff.
As technology improves, the moresatellites we gather, the more

(35:13):
accurate the system will be. And this also might have to go
into like AI and how that reads and the algorithms that it grabs
these satellites on. But yeah, the potential, I mean,
considering if you know how the industrial progression of like
everything happens, it used to happen in cycles of 10 to 15
years. We're now clipping along at that
rate about every two, two, 2 1/2years.
We're coming out with major improvements in technology.

(35:36):
So yeah, right now it's a cool time to be involved when it
comes to these GPS, these smart things that are coming out.
Like I said, the one thing we really, I've gotten a lot of
feedback again is this LTE caller, the ability to monitor
correct and see where my dog is at any time of the day is a
very, very nail home point. Absolutely.
Look at us. I ended up planning the seed

(35:57):
telling him he was the GPS guy. GPS.
Segment I like, I like the way it works.
You know, it's it was very. Cool, how?
GPS. Works, you know, and and yeah.
And that collar has always felt so far away for me as far as so
far away in the future. And now over the last like maybe

(36:17):
six months to a year is the first time where I feel like
it's got to be coming soon. Like when is it going to be
released? And I feel like all of a sudden
one day it's just going to be released.
And like there it is. They mastered it.
I. Don't know what you're talking
about. So Nick Matt shared what his
sort of ideal collar would be ifif technology was no limitation

(36:39):
and you could make whatever you wanted, what would be like your
ideal product? Oh wow, wow.
It's a tough one. Tricky, right?
Oh wow, you know, purely for me,it would be GPS tracking light
and tone. And the only reason why is I
trained my dog previously, she came to a whistle.
Now not every dog's the same andI understand not everybody can

(37:01):
whistle like my wife couldn't whistle.
So this is where like, you know,it's Oh my God, dude, what a
what a question. Like like I, I've never been
asked that before here, but I mean like I like every I'm I'm
very technologically invest. I like my cell phone.
If I could do all of it from my phone with the same response

(37:23):
time that a physical remote had,then I I totally that would be
my end all be on totally digitalsystem LTE, be able to view
monitor correct and be able to set E fences from anywhere I
want to. Again, this is the dream and and
you know, being the nerd, it's I'm all or nothing.
I want it all. I like the idea of what Matt

(37:46):
presented because I even imaginebecause you as a dog trainer,
one of the things I'm sure you struggle with is the consistency
and the training once you're gone, right?
Like once you do a session, sometimes your clients just wait
until you show up again to do another training session, right.
And I think the ability to be able to continue on the training

(38:06):
session. And most people, you know, they
work at 9:00 to 5:00. They got to, they got to piece
out, they got to go to work. But then, you know, at least
they'll have some moments to be able to look at their dog and
get in a training session when they're at home or, or see what
the dog is doing and be able to correct remotely and communicate
with the dog. Still perhaps maybe like
through, you know, that that treat app or something that

(38:28):
throws out the treats and you can talk to a dog, you know,
some combination of of that, youknow, so at least the the end
user can continue to build onto the training.
Because I think what happens a lot with the dogs where they get
themselves into trouble is you know, the owner is gone all day
and the dog just grows of of boredom throughout the day.

(38:51):
And the training just kind of stops, right?
And then you get home from work,you don't get, you're tired,
maybe a time for a walk, but then you have no time to
reinforce the training that theylearned with you.
So that I like the idea of what you've presented here because it
would help, you know, a lot of people be able to just continue
the training. And then the dog's training

(39:11):
would improve probably a lot. Because a lot of people's
biggest complaint is I don't gottime to train my dog, right.
I don't have a lot of time, which is why a lot of people do
board and trains and things likethat, because I haven't got time
to reinforce the training that they're learning with their dog
trainers. So I think, I think you, you
brought something up here that could probably help improve a
lot of people's experience with dog training in general.

(39:33):
And to your kind of last point, Lorraine, about when you're gone
and you're at work, right? And what is your dog doing?
We have a lot of clients now that set up cameras so they can
watch their dog, but you have toobviously jump on the camera,
right? Just look and see what they're
doing as these collars get smarter through time, you know,
and there's more what, whether it's AI drive in or who knows
what, it would be great to know when your dog is doing something

(39:56):
that you might be worried about,right?
So if you're gone and your dog is barking and your phone could
alert you, that'd be great. Or.
Their their heart rate skyrockets.
That's pretty weird. Why is his heart rate so high
right now? There's a lot of things that it
can tell you, like he's digging,he like he is going crazy right
now, like he's in. The trash, did you know?
Most of your most of your Amazondevices with a couple updates

(40:19):
ago, they now will automaticallyalert you if it hears breaking
glass. Oh.
That's so cool. So it will automatically tell
you it hears breaking glass. Please investigate because
again, if your windows being busted.
So in the concept of yeah, if itsenses, you know, digging or
whatever, then it could alert you, hey, your dog's digging or,
you know, getting into the trashbecause it hears or matches

(40:41):
those. And again, this not necessarily
again, like you said on on AI specifically, but on an
algorithm that is designed to beable to notify or find these
sounds and everything like that.Yeah God, like I said, this is
going to be awesome. You know who knows what the the
future is going to hold in regards.
To the callers, I would think heart rate would tell you so
much in so many different scenarios.

(41:01):
Yeah, well, and, and imagine if it was actually read cortisol
levels and everything like that.Like, yeah, actually give you
like a full readout. That would be even cool because
usually with like the cortisol levels going up then it usually
requires people to have to probably go up in levels.
So like an auto increase as it if some sort of algorithm could
develop like heart rate, cortisol levels equals you know

(41:25):
auto increase. And it would also know your dog,
right? It would know what you set it to
that, you know, your consequential level is X, right,
Whatever that happens to be. So, you know, talking about the,
the collars checking, you know, heart rate and all these other
things. Obviously it'd have to be, you
know, reasonably snug to be, youknow, to be checking that.

(41:46):
And you know, overall that's always my least favorite part of
E collars is how snug they have to be.
And I mean, we almost always useextensions.
So we do the comfort pad extensions.
I, I put them on pretty much every E collar I work on, you
know, work with, with the client.
And I'm curious because you can be, it's so much looser.
Like dogs never seem unhappy about it being snug.

(42:08):
But as an owner, I'm like, this doesn't seem like the most
comfortable thing in the world. But then you put on the comfort
pad and you, it works well. It's a lot looser.
And you know, for those of you listening who aren't trainers,
if a collar's a little bit loose, you don't get a
consistent correction and it shifts a little bit and all of a
sudden you're like, oh, a 20 is not good enough.
Maybe they need a 40 and then itshifts and then it's way too

(42:29):
high. I'm just curious.
I mean, do you guys sell a lot of the comfort pads?
Has that been a big hit for you?Oh yeah.
The the comfort pads, the the one the longer contacts, the
wings. That we have.
The titanium enhanced wings thatgo like that, they're like AW
shape. And then what you're talking
about is the the comfort pad with the four points, right?

(42:51):
That's a little bit lower. Well, we use the winged one, so
the four points in the middle and the two wings on each side,
yeah. Enhanced contacts.
Yeah, the, the, as much it's so funny.
We, we come up with this productand then the first question, a
lot of the questions we keep getting is like the contact
points, the contact points, the contact points.
And it's a lot of you, a lot of people care a lot about the

(43:11):
contact points and I get it. So with the new stuff, yeah,
we're we're coming out with compatible contact points for
it. But we do.
We can sell quite a bit. What's up with the removable
contact points on the 280X? And, you know, I was surprised
by that. That's obviously a big change
that you don't have the rod that's, you know, stays there
when you take the contact pointsoff.

(43:31):
What? What was that shift for?
So not and you're going to love this.
Not every dog requires Easton. If not every dog requires
Easton. So if not every dog requires
Easton. If we were to remove the post on
a 280 or one of the content points on a 280, something like

(43:51):
this, the post is still there. This.
Two ADC. If we do this we could remove
the post so but like it shows wecan put now so and just do
vibrate only, no E stem. So we can put this little dummy
contact point cover in there, block off the E stem entirely,
and just be able to operate in in primarily off vibration.

(44:15):
So here's here's the point. Your original, right, like all
our old models, right? You got that.
What happens when you take off the contact?
Well, you, you're left with thispost, right?
And essentially it's unusable after that.
You can't just put this on your dog without putting that contact
point out. Now, even with the smart no
bark, if you just want to go vibration only, you totally

(44:35):
could do that as well. And they have the contact covers
on there. So it doesn't limit your ability
of the usability of the caller. And also as people travel in
certain countries with the wholeE collar bands or some countries
might come up with their own ownrules of of saying oh only
callers with like tone. And.

(44:56):
Vibrate only? Well, then it doesn't limit our
users worldwide on what they could do with the caller or if
they're traveling about to countries that do check that.
Like I got this stuck in there. Interesting, I hadn't thought
about that. Yeah, there's a lot of reasons,
right? It just, and it gives the end
user just more flexibility, right?

(45:17):
Depends on whatever, whatever you need to use the caller for.
Some people just want to vibrateonly caller.
Now you can turn the caller intoa vibrate only caller.
Some people just want to vibrateand tell and you can totally do
that with that. And in some cases some people
are traveling to areas. Well, they'll inspect the
equipment and be like, alright, what do you got here?
Oh, contact points and, and can't come in with with contact

(45:37):
points. So at least now users can travel
about to different areas. And you know, like we were
talking last week, Matt, like different legislatures and, and
countries come up with their ownrules, whether they're not
really talking to dog trainers or not, you know, very fear
based rules. But I could see other countries
or places coming up with rules for saying, oh, vibrate only and

(45:59):
tone only. Well, at least now our users can
utilize the product without the contacts in that capacity.
So I think if you want, we couldjust segue to what you're
talking about now about E collarbans and legislation around the
world. You know, quick story that when
you sent me the 280X, I got it and I charged it and I was like,
all right, I'm going to put a comfort pad on here.

(46:21):
So I take off the posts and I'm like, what?
It doesn't work. So then I, you know, you can
like, of course, I'm sure you'vedone this, like you can do a
work around and you can, you know, you can put it on and
like, right, you know, right over the top and then use the
like, like put the rock that youknow, your actual contact points

(46:42):
right through it to in there. What you know, are actually
holding the, the comfort pad on there.
And it worked. You couldn't get to the button
all that well to turn it, turn it on and off.
But it did work. But when I first did it, I'm
like, am I going crazy? Everything is different.
What happened here? Well, and part of the difference
that that really caused that to happen is do you know how much
feedback we got about people in this red dot on the collar?

(47:05):
Yeah, I can imagine. Yeah.
That's another point. That was why the power button
moved to the back, yeah. Absolutely.
The other I sucked with the the red magnetic on especially and I
don't have fit big hands like Nick does, but I'm I'm sure any
any dude or like people with bighands, if you put the two you
you can't see it sometimes. Yeah.
So now the the new IT changes that they had to do and also

(47:30):
eliminating that it it it allowsyou to just have that power
button on the back, which I think for the end user, it's a
lot easier. I mean, for me it's a lot
easier. 100% agreed, and I thinkI mentioned that in the review
video I did. I liked the red dot personally,
but I didn't like having to explain it to clients because
people weren't. Always.

(47:51):
Comfortable with that they're like so you just touch these
together yes, but. Like is it on?
Is it off of it? Did I do it right?
Exactly, so I think that was a agood choice but it was I liked
the red dot. I never had an issue with it,
but I did get sick of having to explain it to clients for sure.
All right, well, let's talk E collar bands.
So that's something, you know, you'd kind of, you know, mention

(48:13):
Lorraine for a moment. So that's obviously that's wild
in 1000 for 1000 different reasons.
You know, obviously we believe in in tools and allowing people,
you know, choice, but walk us through and like, what is
Dogtrud doing about that? I'm sure you're heavily
involved. That's obviously an important
thing. Yeah, absolutely.
We are absolutely involved and we are involved in an

(48:35):
organization called PTT. It's our manufacturer's
organization where even we're partner with our competitors
actually like Garmin and DT Systems.
Are there partners there as well?
I think Petsafe might be one of the partners too in there.
But we all have a vested interest to keep E collars

(48:56):
around and we work with, right now, we're working with Robin
McFarlane as our kind of like dog trainer who is in that group
to be kind of like the voice where wherever she needs to
speak up or reach out to certaingovernments.
This is like worldwide. They do a lot of outreach
worldwide and create a lot of content as well to help debunk a

(49:20):
lot of misconceptions of E caller.
So that's one group we work with.
The other group that I just introduced you to Matt was is
the ICP International Association Canine
Professionals. This is one of the few, if not
the only one I know of organizations that has is a
group of dog trainers that are also OK with E collars, right?

(49:40):
That group has like their own legislative committee and they
go around not just in the UnitedStates, but around the world to
speak up from the dog trainer's perspective and to educate
legislatures when, hey, you know, there's a lot of fear
mongering around here, but you guys need to see the other side

(50:01):
of this as well. What happens if the tools go
away, right? Are we going to see an increase
of dogs in dog pounds? And what does that mean?
You know, we can only support somany dogs in shelters, right?
That could end up resulting in alot of people just giving up on
their dogs, which I hear a lot from users who use our product,
and I'm sure you hear it a lot. Hey man, before I met you, I was

(50:24):
going to give up on my dog, right?
There's nothing that could work.Like I said earlier, these
things are game changers and we do need to keep them around and
we do need to continue to educate when we talk to ISEPI
think there's even talks about perhaps, you know, I don't know
if it'll get to that point, but even coming up with like actual

(50:44):
ways to I guess legislate how orwho is using E callers or like a
certified certifications as well, just to make sure E
callers are in the right hands. So there's talks like that as
well that could end up leading to that.
Just if it ever comes down to where they want to do like an
all around ban, this always comes up and it's always a lot

(51:06):
of fear mongering because peoplealways have a misconception of E
collars. So it's also seeing the other
side of what happens if these tools are gone.
I'm always baffled by by England's legislation where a
farmer can shoot a dog if it's on their property, but E collars
are bad. Yeah, I'm baffled when things

(51:29):
like that happen, you know. So I think these tools being
around will save a lot of dogs. Obviously having E collars and
being able to use an E fence in those situations and country and
in countries where things like that are OK will save a lot of
dogs from from being killed. Absolutely.

(51:49):
I mean, you have obviously dogs that get away, right?
And something bad happens to them.
You have behavioral cases of course, too.
And then also just overall quality of life.
Because I, you know, I hear froma lot of purely positive
trainers where they're like, well, a dog should never be off
leash because you can't fully trust it.
Like, well, that means you can'tfully trust your training,

(52:11):
right? Like a dog should be able to be
fully off leash and you know, anE collar, you can communicate
with your dog no matter where they are, right?
Well, within reason, but you cancommunicate from any reasonable
distance with your dog, right? And it can be a tone, it can be
a vibration, it can be stem if needed.
But there's so many examples. It could be a train horn is

(52:32):
going off and your dog could gethit by a train if you know, if
you can't get their attention, or it could be a dogfight.
You know, many, many different things and we live in a world
where it, you know, it's not like it was 200 years ago,
right, Where everyone lived rural and your dog could just
wander around your farm and there's not a neighbor for, you
know, half a mile or maybe a mile and that neighbor knows you

(52:52):
anyways. And they would just send your
dog back home. Like we don't live in that world
anymore. If we're going to give dogs the
ability to live a good life, there has to be some way to
control them when they're off leash.
So, and I find all these arguments, the anti E collar
arguments, so silly, right? Like it can be abused.
Show me something that can't be abused, right?
And like, I mean, you can abuse a cloth collar for sure.

(53:16):
You can abuse a leash. You could abuse a dog with your
hand. I mean, I guess you could head
butt them. Your head could be a weapon,
right? Like anything could be abused.
So this idea that like an E collar is bad because you could
scare a dog with it. Show me something you couldn't
scare a dog with. It's just like it's the the
silliest argument. I I just don't really
understand. It even even with people who are

(53:38):
just, you know, not using any collar, maybe just have no idea
what an E collar is. They're dealing with a dog
that's like a leash puller or things like that.
They can end up inadvertently just hurting their dog with
just, you know, like, you know, just pulling the dog back from
the leash and that's just a leash, right.
I think, I think once E collars come into the picture, the users

(54:03):
and let's just say they haven't reached the point where they
they decide to get a dog trainerat that point think that users
are still on the right path to try to, you know, help their
dogs. And a lot of people discount the
fact that a lot of these users have already gone through a lot
of different types of methods oftraining to try to get the dog

(54:23):
their situation under control, whatever behavioral issues the
dog has. A lot of times, I think Robin
McFarland wrote a blog for us, alot of times people view E
collars as the quote UN quote last resort.
And it should be quite honestly shouldn't be viewed like that
anymore. E collars should just be part of
a training process period for for users who are open to them

(54:47):
and and want to use them as partof their general E collar
training. Because I that's the other thing
I want to debunk is just E collars equals.
Oh, E collars are only for dogs that that are just high level
about to be on the kill list on the shelter, right?
Like no, because I don't want people to view that that is this
this tool for just that type of dog.

(55:09):
This tool can be used for all kinds of dogs, whether your
dog's a chill dog and a lazy dog, you can use an E collar to
train your dog. And I think that's the other
thing we wanna debunk to cuz even our end users who mean well
view E collar as my dog's bad. Therefore I need an E collar for
my dog. I think that the reframe needs
to be my dog has some challenge.I need to train my dog and I use

(55:34):
an E collar to train my dog. E collars are training tools.
100% and what we tell clients isif your dog is going to be off
leash, they should be E collar trained.
And when people and every dog inmy opinion should be off leash
and when people understand when they see E collar training and
they see what it looks like, it's used very rarely.

(55:55):
When your dog is well trained soit's not like you're on and
you're like pushing the button 1000 times, it's the exact
opposite of that. And you can push the pager and
get their attention from any distance.
It's, you know, very, very different than what people
think. So my opinion should is that
basically every dog should be E collar trained because every dog
should be given the ability to run off leash in nature.

(56:19):
I know some people live in a city and never take their dog in
nature, but I, I feel bad for those dogs.
I think every dog gets should get the chance to run at some
point. I, like I mentioned, really, I
think we all forget dogs are dogs, right?
Like I think everyone forgets like there's someone in the city
living with a German shorthair pointer.
And I'm like, that dog is a dog And that dog was was his innate

(56:40):
ability to want it and desire towant to do a specific task is in
them. And you need to give that dog
every once in a while that chance.
Whether you decided to have a German shorthair pointer in in
the city, you still need to givethat dog that chance to to live
out these these probably their dreams when they're where
they're dreaming at night, probably dreaming about
pheasants and and and. Dreaming about pheasants?

(57:05):
Absolutely. And we have a lot of clients
that live in the city and when I'm working with them, you know,
we get the dog E collar trained and then we do lessons at the
park in the suburbs, however farwe have to go to get to an
appropriate park. And then they're like, oh wow,
this is fun, right? I can do this on a Saturday.
I can, it's only 1/2 hour drive and then my dog can run and
really enjoy their life, which is just a good thing for the

(57:26):
dog. So hey, let me give you a
specific question. This one was on our list.
We've been talking about range alittle bit.
When I talk to clients about range, I always tell them what,
I don't care what range you're using, whatever's on the box,
cut that range in half and that's the range I want you to
trust this E collar at. And the reason I say that is I
don't want people to make a mistake, right?

(57:46):
And they're like, I think he's, I think he's close enough.
I think he's a half mile right now.
Like I'll still be able to control them.
So walk me through. What would you tell someone with
a half mile collar? How far away would you let the
dog get away from, you know, from you before calling him
back? From a technology standpoint,
taking dog behavior anything else out of it?
So if you read on any of the boxes, the way that it works and

(58:08):
it's phenomenal because it's thephrase is up to OK, so the unit
can perform up to 3/4 of a mile OK.
That doesn't mean that's how farthe signal will always send.
That is factory testing line of sight as flat as the earth can
be, no other signals or ambient other things around us.

(58:29):
The signal will travel 3/4 and. What kind of signal is it, Nick?
A radio frequency RF, The four digit cold code Citizen Band
127. I'm going to throw that out in
conversation sometime. Wow, yeah, exactly.
But but basically it unobstructed is kind of the deal
behind it. Now you and I know that when I

(58:50):
say this and kind of what you'regetting on, if I've lost line of
sight of my dog, doesn't matter how far they are, if I can't see
my dog, that's the problem. Even off leash when I trained my
lab, that was the problem. If she went somewhere that she
shouldn't go or lost sight of her, then that was too far for

(59:11):
me. Now, that's essentially where I
would say that's your limit, OK,Whether that be 1/4 mile or
whether that be 300 yards, you know, whatever the case of
football field, if there's enough stuff between you, me and
the dog, that's what's going to limit your ability for
communication, OK? It's not, it's not distance.
Distance isn't the problem. It's how much is between that

(59:32):
distance that. The radio.
Frequency it has to bounce. Bouncing through.
All those radio frequency is designed to go straight forward.
It is not. If it curves and goes around
something, it loses its its power, its trajectory and
essentially that's when you losecommunication.
Also kind of an interesting tidbit that you touched on, give
me a remote. Just give me a remote, OK?

(59:57):
Omnidirectional antennas versus bi directional antennas.
Thank you. Omnidirectional, like your
Wi-Fi, the signal will perpetuate off all sides of the
antenna. OK?
These are bi directional. The signal only perpetuates off
the side of the antenna. So if we do this to try to point
at the dog to get a signal to the dog, you're pointing a dead

(01:00:19):
zone. An actual like dead zone at the
dog describe. What you're doing for?
The yeah, So I can just for the listeners, I think Nick is, if
you're not watching, Nick is showing it.
You know, some people would point the antenna towards the
dog, which is not the right way to do it.
So now I think he's going to walk us through the right way.
So yeah, and the right way woulddo it would just be have the
end, the remote in front of yourbody fully exposed exactly like

(01:00:40):
a trainer would be. And essentially the remote, the
antennas here has a clear line of sight of the dogs behind me,
clear line of sight of the dogs in front of me.
And again, that will help increase our range with any of
our equipment we will actually have in the user manual where it
tells you this is how to. Increase your.
How to increase your range? This is the OR the medium on the

(01:01:01):
hip on the belt clip on our hip is going to be the least amount
of range, of course. Like in your pocket, Yeah.
Brushes and people forget about this bushes, brush, timberline,
anything like that. That is going to be enough to
where we can't see through, it is going to be enough to negate
that signal. So again, to increase our range
or to ensure the full three quarter mile that you're looking

(01:01:22):
for, hold the remote up and above above your head and make
sure that signal is away from usand can get above and go forward
and down. We're 80% water.
So if this is touching our skin,there goes your signal.
Some people also sometimes they try to put like a cover don't
put. Remember you've got a client one

(01:01:43):
time to put a cover. What did he put on here?
Like metal or? I forgot what it was wrap it in.
Tinfoil. They wrapped it.
Oh, oh, oh, no. It was a It was a, It was a, it
was like one of those vinyl coverings, but it had the foil
lining on the backside and your his signal was gone.
My text peeled off the cover andwent bam, bam, bam.

(01:02:05):
Oh, his is perfectly fine now. So yeah, don't, don't add
anything to the system. And also if you notice the way
that we even design the lanyardsto where the lanyards don't have
any metal clip on them to where again we're taking away any
chance or that ability to take away from your signal.
So. That new lanyard you guys might

(01:02:26):
need a Dogtra official reel on putting on that lanyard.
It is you look and you're like Imaybe I'm dumb, maybe I'm just a
dumb person that. You just need, you need a full
setup of like some fish sticks, you know, to be able to get it
through there. No, absolutely.
It's it's, yeah. So, you know, I'm picturing

(01:02:46):
you're saying the higher the collar, the better.
And there's a the transmitter. A lot of times there's trainers
that'll have, you know, six dogswith them, right.
They'll have multiple collars. I'm thinking you need to design
like, you know, those hats whereyou can put drinks in them and,
like, drink beer from your hat. Yeah, I've lost his face when I
said that. But I think you need a hat where
you just stick them all in there.

(01:03:07):
Then they're above your head. Yes, exactly like that, Nick.
And then you just, you do your thing.
Think. About their range, think about
the range, she says. I had one guy kind of on the
same premise. His dog got a little farther out
of range and he goes, what do I do?
He goes, I'm holding like this. I'm looking like a like a, you

(01:03:28):
know, a goof on said, well, do you have your pickup truck with
you? He goes, yeah, I said, do you
have a truck box on there he goes, yeah, you're gonna look
even more like a goof. Get on top of your truck box and
until you get the dog signal back.
But the cool thing about that, essentially what we were getting
at, he lived in a very kind of hilly thing getting on his truck

(01:03:51):
box up and above. He actually got the signal to
the dog and all of a sudden a couple minutes he's like, my
dog's coming back yet. Dude, that's awesome.
So that's kind of the goal again, if we're if we're
negating that signal. But but again, you're the
trainer and you're advising these people, Hey, it's not that
I wouldn't trust the collar outside of this range, but it's

(01:04:11):
more of this is the best range to be able to train.
Some people sometimes end up holding the remote like this you
see like or like putting their finger like resting.
Like, yeah, you touch the antenna.
Touching the antenna. We'll negate your.
Signal that can also you guys this isn't just for our product
it's it's. Any electronic.
Any electronic, Yeah, it's not just a Dodge type thing.

(01:04:32):
Yeah, this is how electronic. You know, for example, and you
would get this work, take a drone out, take your two fingers
and touch the antennas on the back of the remote.
See how well the drone controls or what your range drops to.
You'll go from 5 bars down to two or one.
I guarantee it because again, your body is taking that signal.
But again, there's a difference between Wi-Fi signal that that

(01:04:53):
operates off of and RF frequency.
So you know, there's there are limitations, but RF frequency is
one of the oldest frequencies, one of the most stable
frequencies and also one of the best that the FCC you know, this
device is not meant to cause anymiscommunication with this
device and all that. It's one of the most stable
frequencies or channels to operate off of.
Cool. Yeah.

(01:05:14):
You know, we don't really ever have range issues.
But as trainers, I think a dog has no business being that far
from you unless there's a real reason.
If you're hunting. Yeah, obviously.
Right. If the dog, if you've got a, you
know, Beagle that you've turned loose or something, it's going
to have to be that far away fromyou.
Or maybe if you live in the desert and you have 1000 acres
and, you know, but for most people, your dog starts getting

(01:05:38):
more than 100 yards for you. And my question is why?
Like you have no idea who's going to come around the corner,
what their dog is going to be like.
So we don't ever press the range.
All right, well, I've got a couple dog trainer questions for
you. So what's up with 127?
What's what's the deal with that?
And for those of you listening who don't use dogs or collars,

(01:06:00):
that's for a long time been the zero to 127 is the the number of
of levels on it. Why was 127 chosen?
It's not a dog trainer thing at all.
It actually all it really was isthat that's how many physical
clicks there are on the dial as you rotate.
So it's how many physical clicksas it goes up and down.

(01:06:21):
So why? Why set a hard stop when the
dial already had a hard stop at zero to 127?
So they just didn't do a hard stop.
Funny thing that you mention it,the whole X series is zero to
100. The dial has a hard stop at 100,
so that's kind of that's the only deal.
And that is one of the funniest questions.

(01:06:43):
I even asked our owner. I was like, why 127?
He goes. That was the how many clicks on
the dial. Yeah.
Cool, but that's been the biggest mystery.
People ask us that all the time.They're like, but why?
I'm like, I didn't make the collar.
I don't know. I don't even go to 127.
So it's kind of irrelevant whether it's 111 or 190.
We're way below that. But people are gonna like.

(01:07:04):
If you're talking about levels, I need to also have, especially
with the new X series, 1900 S versus 1900 X, when you're
performing, when you're at the peak, they're kind of
essentially the same. You might have to just readjust.
But when you're transitioning from a 280C to A280X, the levels

(01:07:25):
have changed, but it doesn't mean that the output is
technically any different because it's still a loaded
medium output. So and then.
It's OK. Yeah.
So this is this is great. There's a lot of math.
So no, but this is this is phenomenal.
So let's spend a little bit of time here.
I think most of our listeners will appreciate this.
So definitely walk us through it.

(01:07:46):
So on a graph, you know zero to 127 if you like the numbers
still zero to 127. Most people think that it's a
straight shot from zero right upto 127.
I was trying to show the screen I I think I ruined this.
I'm not going. To zero to 127, people think
it's a straight shot to 127. Yeah, that's not the way it

(01:08:06):
works. It's actually kind of a a swoop
swoop on that graph, if you will.
And I forget what that's actually called.
Is it a sine or cosine? Right.
No. But anyways, it's it's a gradual
swoop going up. OK, now with the 280X and the
like say A280X and 280C, that gradual swoop where the 280 C
kind of goes like this 280X willpick up a little bit steeper.

(01:08:30):
OK. So it's just kind of they, they,
they parallel, but one of them kind of steepens up a little bit
higher than the other, so. Where does that change happen
roughly on those two colors? So for example, when you're at a
280C at level 127, you're at a level 80 on a 280X, right?
So when you're at 100% of 280 C,you're at level 80, but that

(01:08:51):
doesn't mean because it's like a47 number difference, doesn't
mean that every number below it is going to be oh, plus 47 + 47.
Because even if you're like at alevel 10 on a 280X, you're just
at a level 23 on a 280C, right? And that's a 10, that's about a
13 level difference, right? So the math doesn't keep going

(01:09:14):
up. So when people look at these
charts, I don't want them to saymy dog was this level out of 280
C Therefore my dog is gonna be at this level of 280X.
We always recommend that despitehaving the chart, we still want
you guys to re retest your dog. Start at level 1 on your 280X
and slowly work your way up. And just with any E collar in

(01:09:35):
general right? Even if you're going from a 280C
to an IQ mini or whatever, we still recommend retesting the
dog to find out the levels. Did you find?
Which I, I think is great advicefor sure.
And you know, in, in my experience at the lower levels,
which is where I train, I don't see much of a difference between

(01:09:57):
the two 80C and the 280X, which is, and I said that in the
review video I did. That's not a bad thing.
I didn't, I didn't want it more powerful.
So, and for listeners, when I say the low levels, I'm talking
like 15 to 30 is, you know, and at that level they seemed very
similar to me, which I think is a good thing, but I'm curious,

(01:10:18):
it sounds like at a higher levelthe difference might become more
substantial. It happens somewhere around the
middle. Here we are.
There we go. There you go.
Here's my comparison chart. So there you go, Nick.
Right put up to the camera. So yeah.
Can you guys read that? I know he could probably kind of
read it. There you.
Go, yeah. And I think we could link to

(01:10:39):
this, so we'll put a link. To thischart.com on the chart,
so. So is there a level 40 on a 280X
where you start seeing the big difference?
Because between 10 and 20 on a 280X, it's like a 13, it's still
even. But then around a level 40,
around the middle, that's where the the the difference starts

(01:11:00):
happening a little bit more. I think that's going to be good
feedback for our listeners to have because as I've been
demoing 1, I haven't been above a 40 because I haven't had a,
you know, a need for it. It just hasn't come up.
And at a 25 or so, they seem pretty similar in the grand
scheme of things. But I love your advice of if you

(01:11:21):
get a new caller, you should be dialing in the number because.
Yeah, don't, don't just go basedon that chart.
We always want to go based on the dog, right?
We always want to go. You had a new caller on the dog.
Like what the queues you guys are looking for?
You know, Essentially, yes, start low work our way back up
to that working level that we that that again it's going to

(01:11:42):
change because that dial that the levels have changed.
Yeah, so and for all the listeners.
The chart is a guideline, but wedon't want you guys to just say
well my dog was this on the 280 C therefore my dog is going to
be this on 280X. We we always advise all users
even 1900 X to 1900 S still retest your dog on on the new

(01:12:04):
product. Yeah, for sure.
I would. You know, I would encourage
that. And what I was going to say a
second ago is fit matters more than anything else.
So you get a new collar, maybe the strap fits slightly
differently because it's, you know, doesn't bend as well as
your old strapper, who knows what.
Or now you put it on a differentlike it's an eighth of an inch
different. So now it's a hair looser, a

(01:12:25):
hair tighter. That is going to make a world of
difference in how your collar operates.
You get it on one thing tighter and all of a sudden what you
know a 30 is now going to feel like a 45 and make it make a
huge difference. So I would definitely dial it
in. All right, couple more questions
from our team. One would be so the 280X, it's

(01:12:48):
expandable to three dogs, which we love, but there's not memory
between. So you can't set different
levels for each dog. When do you think you know, when
do you think that'll happen? So that you could have a
whatever, a 20 for dog. Number one you go, you switch to
dog #2, it's already out of 50 because you already programmed
that and dog #3 is somewhere in between.

(01:13:10):
Is that, is that doable? And if so, when?
So there's limitations because of how the buttons are and how
the antenna is, but go ahead Nick, the.
It actually has to do with the physical dial.
OK, so if we leave it at 20, thedial is at 20 whether we switch
between dog, one dog two dog free.
OK, for a memory to take place you have to have a volume up,

(01:13:34):
volume down button. So the queue does that.
I don't know if you've ever messed around with the.
Queue the. Queue remembers levels and it
remembers what setting you codedfor each dog.
So if you had dog one on, you want Nick, right?
Your middle button to be Nick ata level 10 and then dog two to
be continuous? Yeah, at a level 15.

(01:13:55):
It's limitations due to a. Physical Dog, all of those.
The only other product we have that can remember it is the 35 O
2X, which has a dual dial transmitter.
There's two dials on the top andthen you can lock in the levels
and it remembers each level independently for each dog.

(01:14:18):
But it doesn't have like a setting thing where it's like,
oh, when I press this, it's all the buttons are just dedicated
buttons like Nick continuous andpager.
But what Nick said on why there's current limitations on
the memory. Right.
It's technology now and maybe astechnology improves and and this
becomes a little more, there might be something to do, but it

(01:14:40):
has something, everything to do with a physical dial versus
volume buttons. And people like the physical
dial trainers included. So that is OK.
That's interesting. That's it's a double.
Edged sword, absolutely. Yeah.
Tried to try to make some peoplehappy, which is mainly you guys,
you know, we want to make sure we don't change the game too

(01:15:01):
much on you guys, but try to provide as many features as
possible. And you know too, I mean very
much. How often or when do you really
come across that the dogs are that greatly spaced apart in
levels that it's going to be a super traumatic experience if we
just have to go to to adjust either, you know, we're within a
couple degrees? But if someone's interested in

(01:15:23):
that and they don't mind having a button dial or volume of
volume down, check out the queue.
Because the queue does remember all the levels.
I recommend the queue for peoplewho don't have to be finagling
too much with finding their dog's levels.
It's like once you have a good trained dog, a lot of dog
trainers like the cube as like afinishing collar because it's

(01:15:45):
small, it's compact, and you could just like quickly switch
between each dog and it remembers all the levels.
Yeah. And you know, to your point,
Nick, about the dogs being at different levels, we see a lot
where we have a client that they've got whatever their
Madeline wire or something and it's like, you know, super
intense dog and they called us because it was having all these
issues. And so we trained it and it

(01:16:06):
might who knows what level was that?
Let's say it's at a 45. Then they also have their,
they're like Cavalier King Charles or whatever that they
want off leash train. They want to be able to have
them run at the park. And now we have a dog who's at
like a 12. And the worry always becomes if
you, you know, a soft temperament dog, accidentally
correct them at a high level, itcan really make them nervous.

(01:16:27):
So we'll have a lot of clients that have two, They have like a
2280CS instead of the 282 C, they'll have like 2 transmitters
and just here's one for this dog, here's one for that dog.
So they never, ever make that mistake.
So that's where as like a trainer we're coming from
because when it's non working dogs and it's pet dogs, we see
wild differences in personality.And there is something

(01:16:50):
interesting that you kind of just touched on in this sense of
1 remote for one dog, 1 remote for the other.
We can duplicate remotes to eachother.
So I can pull the codes off hereand duplicate the remote.
Now the cool thing about this iswe set this remote to dog one,
the other remote set to dog two.You now have independent control
over each dog and at different levels.
So there is a way to set that upin the same sense of how you

(01:17:13):
guys function and operate. And we'll get 2 remotes just to
make sure that both levels and both dogs.
Absolutely. If that's the case, it can be
set up in that sense. So that's an interesting work
around. One that our trainers were
discussing as well was setting the boost to the level for the
second dog. So that way when you switch over
you can use the boost instead ofthe normal.

(01:17:33):
I have given that advice on sometrainers who explained what you
said. Like I don't want to, you know,
switching the dogs and the levels.
You'd have to just kind of do some reverse math and basically
base everything off of the 1st. Dog the base level, right?
The base level of. The first dog, so you want to go
base off the first dog or the dog that's at the lower level,
right? Because once you hit boost it's

(01:17:54):
going to go up to the level of whatever the the the second dog
is. Now, is there a detrimental
thing for you guys in the difference between like Nick and
Constant? Because in the sense that boost
button is a boosted constant, not a nick.
From my end, personally, I don'treally care.
I don't use Nick very often. I almost always use constant

(01:18:15):
and, but I'm training, you know,at a, you know, pretty low stem
level and I like the control of constant and I like that it's a
little longer than the nick so that that's how I train.
So I don't use Nick much at all and I'm not opposed to it, but I
also find it's easier for clients.
Like don't even worry about Nick, we're going to use
constant. Just push the button real quick,
obviously don't hold it and that's what works for us.

(01:18:37):
So for me personally, the boost always being a constant I think
is a good thing. I I don't have any desire to
make the boost to Nick. And then even in that sense, the
front button on the 280X or 1900X can be changed from Nick or
constant as well. So if you operate your whole
system entirely off constant, change the front button to
constant, set your boost level, then you got a constant and a

(01:19:00):
boosted constant. Right there, which is what I did
as soon as I got the 280X with there you go Yep.
At first when I looked at it, I was like, Oh my gosh, did they
get rid of being able to switch between Nick and Constant?
And then then I read the directions and it was answered
for me. I'm proud of you.
You know how many people don't read the directions well, and
that's part of our job here too,is we're here to kind of again,

(01:19:22):
knowledge is power. Doing this with you guys is
getting this information out. You know, yes, as much as I'm
like, please read, please read, please read, please listen,
please listen because a lot moreof this these, you know, the way
generations are and the way technology's made thing is we
absorb more listening now, you know, So again, but but read,
knowledge is power. That's where.

(01:19:43):
I you used to be surprised how many views how to turn on and
off your caller video We made for a couple of the products and
I was like, Oh my, Oh dear, I'm.Not very.
Surprised the output of your charger?
Yeah, like the the most popular video tutorials that we made,
I'm like, wow. And even when Nick and I were
making it, I got to a point whenI made I'm like.

(01:20:04):
She goes no way do. Do I really need to make this
video? And Nick is like, yeah, you're
probably going to get the most views on this.
Video How to. Turn it on and off and he's
like, yeah, you'll, you'll be. Surprised the red dog people
don't do not resonate with people and some.
People don't even open the manual.
You know what? It's true though, because I get
furniture and I don't. I just throw out the IKEA, man.
You know, I'm like, let me see if someone needs a video about

(01:20:25):
this because I'd rather just watch the video.
All right. Another dog trainer question for
you. Are all the chargers going to be
interchangeable on the new collars?
USBC is kind of the direction that we're headed.
The 1900 X and the 280X will come with their own charging
block to use, but you can still use the USB charging port.

(01:20:48):
OK, So the out for the benefit of this.
So yes, in the in the sense of are we trying to become
worldwide standard with USBC on everything, USB power blocks and
all that good stuff? Absolutely.
So, OK, so again, yeah, it's allgoing in that direction of where
everything's going to be. This now part of the reason why

(01:21:08):
we really outside of the USBC thing, part of the reason why I
really pushed for this or this to be an option.
I have so many people and it's this is not in regards to just
like hunting or outdoor sector, but you guys or what not.
I'm going to the lake. Can I charge this off a battery
pack? Can I charge this off a

(01:21:29):
portable, you know, solar panel,you know, all that fun stuff.
So now before it was no, there was no other option besides
besides that little wide cable, plugging it in either using an
auto inverter or actually buyingone of our auto chargers.
Now in that sense is you can usethe the port that's in the
center console. Most of your cars nowadays have
that USB port in it, you know, charging on the go, you know,

(01:21:53):
most of the places now if you go, it's like, hey, charge your
device here, plug in so you can easily keep maintaining this.
And like I said, I have an anchor solar panel pack that I
go when I go camping that I set up and it can run my collar.
It can run all this stuff. So and mind you, yes, I said I
don't have a dog, but I'm still testing this equipment when I go
out, you know, I'll take the Pathfinder too.

(01:22:15):
I'll boot up up booted up when I'm camping, I'll put it on my
wife and say go around the lake.You know I was.
Just going to say, if I'm camping and I see a dude with
all these E collars and no dog, like, hey, somebody called the
police or a mental institution. I don't know what's happening
here, but yeah. Trust me, I get that crazy look
quite a bit, but you know what you do is you get one of those

(01:22:36):
like wires that you make The Walking leash itself.
You know what I'm talking about.They.
Yeah. That's right.
Yeah. So the invisible dog.
Circling back just to the being interchangeable will.
So you could take a 1900. Can you take the entire charging
apparatus from a 1900 X and use it on a 280X?

(01:22:57):
Or would it fry it out? Is the is the output different?
So the one thing that we always did, even with our units, even
with like A2280C or a 1900 S, ifyou used an overpowered charger
on the unit itself. So if you use the 1900 S charger
on a 280C, it would sit there and flash red and let you know
that it's the wrong charger. The 1900 S.

(01:23:19):
Is a 10 Volt charger OK now I just pulled out of the 1900 X
and out of the 280C box they areboth spec the same 5 Volt, 2 amp
chargers. So again, the biggest deal that
you're going to run into like it.
So as you were asking, yes, are the chargers interchangeable
now? Yes.
Are the USB cords interchangeable now?

(01:23:40):
Yes, in your car. The only port that I would never
recommend using in your car is the one for the infotainment
system that is rated at 1 amp and it won't charge the systems
correctly. Anything 1.5 amp or higher is
better. So usually the ones on the
center console are going to be 5Volt or the.
Lighter. Or the lighter, well, cuz so a

(01:24:00):
lighter operates off a 12 Volt. And so yeah, you would that's
when you get the little cigarette adapter that changes
it 12 Volt to 5 Volt. But yeah, the way it's going now
with the technology is moving very interchangeable USBC
standard protocol is what reallymade this all possible.
And again, like I said. No bark is also.
The no bark is USBC so yes. That's also interchangeable.

(01:24:22):
Yes, Sir. OK.
And the reason I ask is you might not think about it, but
for a trainer, you've got a lot of trainers that have 3 or 4
personal dogs and they have three dogs.
Every day. We think about it all the time.
And there's we. Just have to answer the phone so
they're like, my unit's not charging and he's like what
charger are? You.
Yeah. What charger?
Are you using and then you're having to check the part number
and you're like, I've got the O 714386.

(01:24:45):
Is that for the ARC and you're trying to figure it out because
they all look so similar? The volts.
The volts is five volts or 10 Volt.
Some people were sending us Samsung chargers, yeah.
I got this. I got it the.
Unit's not working it's like cuzyou're charging it with like.
AI got a 30 Volt spotlight charger for a IQ plus one time.

(01:25:07):
Yeah. You think it's a little overkill
when that blocks like this big? So hopefully over time this
lessons, it happens to a lot of dog trainers.
It happens to cuz you guys have so many chargers and the ends
look the same, right? But it also happens to regular
dog owners because we have so much electronics.
So we have like that junk drawerof like random electronic stuff.

(01:25:29):
We're like, this looks like it works.
Yeah. And then all of a sudden they
send us the unit. They're like, my unit's not
working. And then we we have we have a
collection and trove of chargingblocks from other brands.
And like, you're not, you're notusing the right thing.
So hopefully this helps everyone.
It makes everyone's life easier.I know it'll make our life
easier when we get less questions about the people using

(01:25:51):
the wrong charger being an issue.
I didn't realize that that was an issue until Nick had to
educate me. Like, no, no, no, no.
This is what what happens with electronics in general, if
you're overcharging or undercharging or using the
wrong. No.
Here's a fun little tip for you,Matt.
It'll blow your mind. So like I said, using a stronger
charger on a smaller system willflash red to indicate wrong

(01:26:12):
charger. Using a smaller charger on a
larger system, you'll still get the green LED indicating that
it's taking power, but it's not applying.
Charge it. Won't fully charge.
So that's kind of the one downside again.
Yeah. So that's where it's like some
people are like, well, I pluggedit in, it was on the charger all
night and it was green and I plugged it up and it has no

(01:26:35):
power in the morning. OK, before we go into, is there
any issue with the unit? What was the output voltage of
the charger you were using? It's always the first.
Question. Yeah, interesting.
OK. So I think maybe, you know, we
could talk all day, but maybe we'll limit it to kind of one
more question. This is a big one from our team.
When are we going to have accessto a collar, a small dog collar,

(01:26:59):
dogs that are less than 10 lbs, so which we see a lot of that
looks and feels like a 280X and specifically metal contact
points, you know, and the ability to put winged comfort
pad extensions on there. To us as trainers, that is like
often a deal breaker where we want a collar that we can put
the comfort pad on there. We get asked that so much.

(01:27:22):
The only one right now that could accommodate you guys is
the IQ Mini, which is our smallest one with seven for a
dog 7 lbs and up. Matt, you mentioned the
limitations with that though, because IQ Mini has by default
fused on plastic contacts that you cannot remove.

(01:27:42):
I will take that back though to the higher ups and let them
know, hey, you know, maybe we just come out with an addition
that can pair a mini, like an X mini collar or something that
can be as compact as the IQ. Now we also have to remember
though, think of all the bells and whistles we've added to this

(01:28:02):
product, right? So now with everything there
comes the pros and cons. We did have to add a light and
it's just between the two 80C and 280X, you'll notice a very
but this is a little bit thicker, deeper, yeah and deeper
if you see right. And that's because y'all wanted
the light, right? So if you want the light.

(01:28:24):
And the vibration motor is more.And the vibration, you know,
we're going to have to sacrificethat small and lightweight
compactness of it, right. And what kind of dogs would
accommodate. But we will share that with our
R&D research and development team to try to see can we get an
IQ mini that at least has the the contacts.

(01:28:47):
So that way you guys could change out the contacts, but
with a light to be that small, ooh, a challenge, but I think
they'll take it. From my challenge having the
lights great, it's awesome, but if it had to go to have a
smaller collar for small dogs that had removable contact
points all right that you know that fit with you know, from a

(01:29:08):
trainer standpoint, the more products you have to have access
to, the harder right. So then if it is like a special
winged, you know, contact point that's different, well then it's
harder. Now you've got to make sure they
get the right size. Like if it if they're
interchangeable, it'd be great And if.
As we develop, yeah, as in Santa's workshop, we'll, we'll
definitely help the request and as we, as we develop more

(01:29:30):
products to not forget about thelittle guys, little dogs.
We see it more than you can. Collar, silly.
More than you can get dogs. It's so lightweight.
I like the Iqs period because they're so small, even in my
hand. I just love that collar.
And then the remote, but I do think you bring up a great
point, majority of our end usersare have a lot of big dog.

(01:29:54):
We got a lot of the big dogs, but we also do get asked quite a
bit for something to accommodatethe small dog.
So I'll definitely share that with the team.
Awesome. And the biggest issue we see
with clients with E collars is that it's either not charged or
they, you know, they left the, you know, they left the collar
on for days and the collar, you know, stayed on to the battery
drained or bad contact. And, you know, contact is just

(01:30:15):
so key. And when we find a system that
works, we stick with it because almost all the issues are the
client's not getting good contact.
And that can be the difference between life and death, right?
Where you're not getting good contact and you can't get the
dog's attention and they have noidea you're trying to get their
attention from a distance. So it's obviously it's a big
deal. Well, and like you said, the

(01:30:36):
biggest thing that that like oneof the hardest things you dealt
with was turning the unit on andoff or leaving it on.
So part of the added benefit of this is also is one power on,
there's audible beep with it, power off, there's an audible
beep with it. So again, this was again, not
just to help because that's that's a super common question

(01:30:59):
or thing that I always got on the phone as well.
Is my caller's dead? How long is it supposed to last
for? Well, you left it on for a
couple days. You know, that's probably why it
dies out and all that fun stuff.So it's.
A big question we a lot of people go in especially I think
this we all view electronics almost like it's like your
iPhone, right? This phone, this one can last me

(01:31:21):
a long time if I have it on low like battery saving mode and if
I'm not using it as often, right?
I think when people ask the question about quote UN quote
battery life, right? What's the battery life on that?
Will you ask yourself what's thebattery life on your phone?
Well, it really depends on how often you're using it, right?
Am I watching videos? Am I watching Netflix all day on

(01:31:43):
my phone and I don't have it plugged in?
Well then that thing is not going to last.
I might get through only two movies right now with my phone
because it's a. Little bit older.
I might only get 2 movies on my phone before it starts dying.
The same thing with E callers. The more you're pressing the
buttons, the more you're pressing the light.
Now you got that light right? Y'all got the light.

(01:32:04):
You might start noticing that transition over from your two
ADC. I would reckon that your 280C
was going to last a lot longer than your 280X because the 280 C
didn't have a light, right? But now you're using the light.
If you're using that light more often, it's going to be draining
more and more the the battery. If you're just pressing the
buttons more often, that'll lessen the battery life more and

(01:32:26):
more. So, and that is based on your
user, right? So we can't just tell you this
thing is going to last this longbecause you're going to be using
it different than this person, right?
All on the usage so. Factory answer for all.
Factory answer No, they want a. Number, they want a number.
The factory answer is it should last about 36 to 42 hours with
without any decline. OK.

(01:32:48):
So it should operate for that long, which essentially is
what's? Factory answer.
You just leave it on and leave it on the desk.
Yeah, if you turn it on and leave it on the desk, it will
last that long. Absolutely.
It will last about 3, two to three days depending, which is a
lot of what we run into is aftera week and we come back, the
callers are dead. Yeah, we do it all the time when
we do our shows and our presentations, our Instagrams.

(01:33:09):
We did one the week before. We come back and our callers
dead. Yeah, because we left it on.
Even in here I forget to turn turn off the callers and leave
them on or turn them off. But that's also to our rapid
charge battery, Yeah. So that's the other added
benefit. Other PSA's about batteries, you
guys, if you live in a hot climate like Arizona or even
California, don't leave your stuff in the car.

(01:33:29):
Like, you know, you leave your phone in the car and your
phone's like, I can't operate. It's too hot.
You don't need to cool down the because the batteries, it can
expand, right? So to save on your battery life
and the longevity of electronicsin general, period, be sure to
take out your equipment. Don't just leave it in the car.
Also, if you're in a cold climate, go ahead.

(01:33:51):
Go Lorraine. Yes, she just touched on it.
So the biggest deal, and again, I used to live in Northern Utah,
you don't really think about it because you know, when I was a
kid, there was no cell phone. I think I had a pager, you know,
so it was that's the way that work.
But these will function in pretty cold temperatures.
OK. And just like like Lorraine was
saying, if it gets too hot, OK, So if it gets, if it's over 100

(01:34:16):
outside or if it's below freezing, your biggest deal that
you want to do with this is of course, if it's cold, keep it
inside your jacket to keep it body heat, body temperature
warm, OK, Biggest deal though iswhen we get back to the house
and we're going to charge it, don't plug this on the charger
right away. If it was freezing outside,
don't plug it in the charger right away.

(01:34:37):
If it was 100 and something degrees outside, let it sit in
the in the house on the counter room temperature for at least
20-30 minutes for the battery tostabilize.
This very much goes into the fact and background because
people people don't believe me when I say this.
This background comes from drones.
You have to treat these batteries the same way a Lipo

(01:34:59):
battery is treated in a drone. If you try to go out with a
drone and it's and you didn't warm up your battery before you
leave, what's going to happen? You're going to low battery, but
you take that same battery up, warm it up, put it back in the
drone and the drone will take off like it's no.
Problem y'all. This is more for the remote,
what you hold in your hand. If you're out in the cold, you

(01:35:19):
put this on your dog. Your dog's body heat is just
going to naturally warm. Warm it up.
But. We the collar never stops.
In general, don't keep this stuff in your car overnight if
it's hot, just. If it's cold, don't put it in
the mudroom. Don't leave.
Keep it in the garage, keep it somewhere where it's insulated,
and more. A lot of people ask me on
online, like how you know, what makes Doctor different than the
other brands is that our stuff is like dinosaurs.

(01:35:41):
They last for. It's just it, it's they're old.
I've seen some old units out there like like these are
prehistoric units. These are Doctor units and
they're prehistoric because somepeople are wandering out out
there with units that are like from like the 90s.
I don't. Forget one of our original units
just came in a couple months agoand it was a, it was a 175 NCP,

(01:36:04):
Yeah. So it's like one of the original
original that started it all. Yeah, so when it comes to doctor
units, if if someone's listeningto this and that they're they
don't use our stuff already. They're like, well, you know,
you are gonna get like a buy it for life type of product here
because basically these things last a very long time.
They even last longer now because this is like extra heavy
duty for the X series, but the 280 CS, all our stuff is very

(01:36:27):
heavy duty IPX 9K waterproof. But the the PSA we're giving you
all is it will last that long because if you take care of it.
So just don't be leaving your stuff in the car overnight.
So I think that that temperatureinput is great.
You know, we have trainers around the country, so we have
clients in hot and cold climates.
We do a lot of business in Arizona, a lot in Florida, a lot

(01:36:50):
in Texas. We also do a ton of business in
Wisconsin, very, very different.So I think for all of our
clients listening in those locations, that's good advice to
hear for sure. Don't leave your dog in the car.
Don't leave your car in the. Car but but even then this isn't
going to just help with battery performance.
Then this is going to extend thelongevity of your battery

(01:37:10):
period. So again, average estimated
battery life with a average abuse of a Lipo battery is going
to be about two to three years. That's if you're like, taking
care of it too. You can push it a lot further if
you again, stick to these standards of remember with a
Lipo battery, don't run it down to 0, don't let it shut itself

(01:37:31):
off. Don't leave it on the charger
overnight. Again, once it goes green and it
completes a charge, very much like an RC car hobby battery.
Once it completes a charge, unplug it.
You know, so that's what we always try to tell people and
and again, that will help. I have one lady that she's like,
well, I just leave these on the charger when I'm not using them.
Don't. Well, they only last her about
30 minutes operation because she's burned the battery out.

(01:37:54):
OK. And again, it's just like if you
were just like they tell you your phone too, you know?
We have a lot of clients I know that like to charge them at
night, they put them on overnight and we'll charge them
all night long. So I wonder if it's useful to
have a little, you know, batterycare video or CHEAT SHEET,
because I know there's a lot of.Video.

(01:38:14):
So you have one. I yeah, let's.
Link it. Yeah.
So the one cool thing about likebatteries, and again, it's the
tricolor LED and what you can always take from it, 2 hour
rapid charge batteries and that's from zero, OK.
If the callers are still flashing green at the end of the
day or when we're done using them, they're going to take less
than 30 minutes to top off that.Truck, but we should make a

(01:38:35):
video because we've we've done awebinar with ICP about the
batteries for the temperature. I don't think we made a video
about the temperature one no, but we made battery videos.
We had battery. Videos on there, you know, in
the sense of people are listening to this right now.
Yeah, well, let me. No to make A to make a full in
depth video about batteries. And we'll put some links in the
description of this for everyonewatching of the current videos
you guys have. And then we'll just update those

(01:38:56):
through time so we can, you know, as you get a new one.
That'll be helpful. Awesome.
Well, I think, you know, we have, like I said, we could talk
all day, but I think we've probably covered a lot for
people and maybe melted their brains a little bit with all
this info. So we also, I forgot I wanted to
mention, well, we're doing a giveaway if anyone wants one of

(01:39:18):
the new X series units, the 280Xor 1900 X, or if you want to
know more color, maybe you want to know more color, One of the
three new products. We'll let Matt decide what the
rules will be, but we'll give someone away and Matt will
decide what the rules will be for this podcast.
We won't give someone away. We'll give the unit away, not
someone. Yeah, I think, you know, we'll

(01:39:39):
run that either through social media or or YouTube so we'll put
links in the description here and someones going to be lucky.
Get a free dog to collar. Hard to beat that.
Dinner, Chicken dinner. Awesome.
Well thank you for being on here.
You know, this has been awesome.We loved having you guys on.
We love your product. So I know people are going to
enjoy listening to this and we definitely have to have you on

(01:40:00):
again because I'm going to get alist of people are going to
e-mail me and be like, why didn't you ask them this?
Why didn't you ask them that? So I'll write it all down and
maybe we'll follow up on. Him to drill us or something.
No, we're trainers. We love talking E collars.
So you wouldn't. We love talking E collars.
You wouldn't love talking to trainers.
You wouldn't believe the niche questions that you know we get
from our team of like all these things we could talk about.

(01:40:21):
We believe it. You know, Nick, Nick used to get
those questions. Off I know.
Awesome. We appreciate being able to
connect with your audience. You guys give us a follow and if
you had quite like really pressing questions, just DMS on
doctor or e-mail, send Nick an e-mail.
Where would they follow us at Lorraine?

(01:40:42):
A doctor official on Instagram that's the one I checked the
most is. Doctor official.
We're also on Facebook. If you don't have an Instagram,
we're on Facebook too. Pete, who isn't on the podcast
right now, he helps me a lot with answering questions and
stuff like that. So I mentioned that you guys
listen to the podcast and you'reinterested in more information
on the product. We'll be more than glad to help
you out. Awesome.

(01:41:03):
Thank you. Have a great day everybody.
Thanks for listening. Take care.
Everyone take care mats. Bye.
Bye.

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