Balancing The Scales Marketing for the Ruthless Optimist
Balancing the Scales: Marketing for the Ruthless Optimist is the unapologetic, strategy-packed podcast for entrepreneurs, coaches, and service-based business owners who want to dominate visibility, outrank competitors, and scale with precision. Hosted by Bridget Brooks , Co-founder of Search Everywhere Marketing , this show breaks down the truth about modern marketing: what actually converts, what’s a waste of money, and how to build omnipresence across Google, YouTube, SEO, Meta ads, and every platform your customers use. Each episode delivers real-world marketing strategy, paid ads breakdowns, funnel optimization tips, content creation systems, and omnipresence tactics that help you get seen everywhere… without burning out or guessing your next move. If you’re ready to: •increase visibility online, •grow your brand through strategic search marketing, •convert more leads with smarter ad funnels, •leverage data to scale faster, and •build a business that thrives in any algorithm shift… …this podcast is your new competitive edge. This isn’t marketing fluff — it’s marketing that moves the needle. Listen weekly and learn how to balance the scales between mindset, strategy, and execution so you can grow with confidence, clarity, and a little ruthless optimism.
Episodes
You ever notice how some brands are loud everywhere… yet still attracting people who never buy?
Yeah. That’s not a visibility problem. That’s an intent problem.
Welcome to High-Intent Traffic: How to Attract Buyers, Not Bystanders—the episode for entrepreneurs, agency owners, and brands who are done paying for attention and ready to pay for results.
Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, this episod...
🎙️ In this episode, Bridget is joined by Amanda Carraway, COO and Chief Momentum Officer at Search Everywhere Marketing, for a deep dive into modern buyer psychology in 2026 — and why the old “one-ad, one-funnel” mindset is officially dead.
Buyers today don’t see one ad and buy.
They research. They scroll. They Google you.
They watch videos, read reviews, stalk your socials, and quietly decide if you’re legit before they ...
You ever feel like your brand is everywhere… yet somehow invisible at the exact same time? Welcome to Balancing the Scales—the podcast for entrepreneurs, agency owners, and brands who are done guessing and ready to scale with precision.
Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, a high-performance paid media agency with 20+ years in advertising and digital strategy, this show pulls back the curtain on what ...
Balancing The Scales is the must-listen marketing podcast for entrepreneurs, agency owners, coaches, and service-based businesses who want to master Google Ads, Meta Ads, YouTube growth, paid media strategy, and omnipresent brand visibility in 2025 and 2026.
Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, this show delivers cutting-edge insights on digital marketing, paid traffic, performance advertising, PPC op...
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