Finding The Invisible Gorilla

Host Mookie Spitz chats with strategist Andrew Thorne, founder of The Invisible Gorilla consultancy to explore the importance of seeing the "invisible gorilla"—those obvious but overlooked insights—and the need for marketing and PR to merge, moving from rigid silos to more agile, integrated, human-centered approaches. The conversation spans the evolution of digital media, the influence of AI, the loss of agency through convenience, and even the importance of modeling values for children. The two argue for a renewed focus on context, intentionality, and meaningful engagement in a chaotic digital world. 

The Guest: Andrew Thorn: Decoding Brands, One Baseball Metaphor at a Time

Andrew Thorn brings three decades of strategic wizardry to the complex worlds of Healthcare and Life Sciences, helping organizations navigate the thrilling (and occasionally baffling) landscape of brand development. He's a master of blending art, science, and analytics, with a knack for making sense of the industry’s unique jargon. Beyond the boardroom, Andrew, a self-described "curator of diverse experiences," includes stints as a cartoonist, playwright, and even a top-ranked darts player in New York State – experiences that provide a refreshingly unconventional perspective.

Operating under the insightful understanding that human decisions are often driven by emotion, Andrew crafts brand narratives that resonate on a deeper level. His strategic thinking is often filtered through the surprising wisdom of baseball, a personal philosophy that informs his approach to even the most complex challenges. Ultimately, Andrew believes in the power of making people feel good, and he brings his unique blend of experience and wit to help brands achieve just that. He might offer a wry observation about the human condition, perhaps noting the universal desire to “leverage” even the simplest tasks, but his focus remains on creating positive and impactful connections.

Email : [e-mail]

LinkedIn: https://www.linkedin.com/in/andrewthorn/

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