Host Mookie Spitz tears into the brutal reality of digital marketing: your genius content, product, or art is probably DOA — not because it sucks, but because it’s buried under an avalanche of bullshit.
In this blisteringly honest solo episode, Mookie traces humanity’s obsession with communication from cave paintings to TikTok, shows how billion-dollar platforms throttle organic reach unless you pay up, and rants about how AI might finally crack the code to connect creators with audiences who actually give a damn.
The pod is raw, unfiltered, and stuffed with examples — from his own viral TikToks to his ghost-town Instagram to a fun sci-fi novel that’s struggling to break through the noise. If you’re sick of marketing gurus peddling hacks while ignoring the brutal economics of attention, this episode is your antidote.
Topics
- The unstoppable tsunami of content vs. your tiny band and bandwidth
- Why TikTok’s algorithm is leagues ahead (and why Meta’s sucks)
- How AI could soon match great content with people who’ll love it
- The uncomfortable truth: pay to play, or hustle your ass off building trust
- Chaos, luck, and why going viral is basically winning the lottery
Perfect for creators, marketers, or anyone trying to get noticed in a world that mostly doesn’t care.
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