Bank Marketing Today by Vya

Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank  shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the  customer.   

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How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.

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What data lessons can you extract from B2C experiences and apply to the B2B world?  John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.   

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Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations?  Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for maximum results.

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How do you leverage storytelling in marketing for the “Power of Good”? Corey Dall, SVP, Director of Marketing, First Bank shares a unique approach her organization has taken with that challenge along with a discussion on trust-based philanthropy.   She also shares how an an English Major can learn they love data.  

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Why should you build a brand internally first?   Erin Pryor,  Executive Vice President, Chief Marketing Officer at  First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent.   

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What matters in banking?  Mark Pedrotti, SVP, Director of Marketing at Berkshire Bank  shares what matters most when banking and how marketing sits right at the center of  the discussion. 

Show Notes  https://www.vyasystems.com/marketing-is-the-heart-of-the-matter/

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How to develop a new organizational structure based on marketing operational excellence.   Sean Hampton, SVP Chief Marketing Officer at BOK Financial discusses redefining your marketing department as a business with an ROI and not just an operational cost.

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How do you keep your focus on the customer while keeping pace with technology and digital transformation? Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation at Investors Bank, joins us to share stories of how she leads with an emphasis on innovation while keeping the customer first.

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Learn the importance of performance-based marketing.  Jim Stadler, Executive Vice President and Chief Marketing and Communications Officer, First Midwest Bank shares why even in the midst of acquisitions, financial institutions must stay focused on organic growth by leveraging data.   

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When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story?  Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building brand awareness in the midst of an acquisition.

Episode 2 | Duration 29:04

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How do you stay strategic when faced with day to day tactical requests?  Kevin Mackiewicz, Vice President and Marketing Director, Wealth & Asset Management at Fifth Third Bank joins us to discuss his philosophy for bringing teams together and staying focused on the big picture. 

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