In this episode of Banking on Information, Rutger van Faassen interviews Remco Veenenberg, co-founder of ThinkFintech. They discuss the intersection of psychology and FinTech, the mission of ThinkFintech to simplify complex financial concepts, and the importance of stakeholder analysis in helping FinTech companies succeed. Remco shares insights on the future of banking, the role of AI, and the necessity of maintaining human interaction in financial services.
Keywords
FinTech, psychology, stakeholder analysis, AI, banking, digital currencies, customer experience, marketing strategy, mental health, financial stress
Takeaways
- Remco's background in psychology informs his approach to FinTech.
- Reducing financial stress can lead to better decision-making.
- ThinkFintech aims to simplify complex financial concepts for everyday people.
- Stakeholder analysis is crucial for FinTech companies to succeed.
- Marketing and sales alignment is often lacking in FinTech.
- A compelling story is essential for differentiation in a saturated market.
- The future of banking will still include traditional banks alongside FinTech.
- AI will significantly impact customer service in banking.
- Human interaction remains vital in financial services despite AI advancements.
- Companies should avoid over-relying on chatbots for customer service.
Chapters
00:00 Introduction to FinTech and Psychology
01:59 The Role of Think Fintech
04:56 Understanding Client Value and Needs
07:35 Futures Thinking: The Banking Landscape in 2035
10:32 Preparing for AI in FinTech
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