Liz Lathan and with Heidi Hiller, founder of Innovative Party Planners, discuss building a successful event business from the ground up. Heidi shares her journey from graphic designer to event mogul, covering topics like scaling a business, managing a team, and the power of networking. They dive into lessons learned through the Goldman Sachs 10,000 Small Businesses program and how to balance passion for creativity with strategic business growth.
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