In this episode of Barefoot Business, Liz Lathan chats with Dana Ellis, the first Club Ichi insider and founder of Ellis International, about her journey from airport meet-and-greets to running her own event planning and production business. Dana shares insights on thriving as a freelancer, maintaining calm under pressure, and continually delivering value to clients. They discuss the cyclical nature of corporate planning layoffs, the rise of independent planners, and the need for events to rethink engagement and objectives. Dana emphasizes the importance of adaptability, innovation, and building value-driven communities, while also reflecting on the challenges and rewards of evolving with industry trends and generational shifts.
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