Barking Mad

Walk the New Product Showcase at Global Pet Expo 2026 with host Jordan Tyler and special guest David Perez, who has formulated thousands of pet nutrition products throughout his career and isn’t afraid to question what’s actually new versus what’s just good marketing. From bone broth chews and goat milk “ice cream” to protein-packed treats and longevity-focused formulas, this episode takes you booth by booth through one of the pet ...

This conversation will challenge everything you thought you knew about rats. Host Jordan Tyler sits down with Erin Sackett of APOPO and BSM Partners’ own zoological expert, Dr. Jen Parsons, to explore the incredible world of HeroRATs—African giant pouched rats trained to detect landmines, diagnose tuberculosis, combat wildlife trafficking, and even assist in search and rescue missions. Join us as we break down age-old myths about r...

Fear-based marketing and misinformation have cast rendered ingredients in a negative light in the eyes of many pet parents. But what if we told you this ingredient class is one of the most sustainable and reliable ones we have for pet food? Join Dr. Stephanie Clark and Jordan Tyler and a handful of industry experts as they break down common myths and reframe rendering as a practical, eco-friendly solution. From debunking misconcept...

The pet supplement aisle can feel overwhelming. Joint chews, calming treats, immune boosters—every product promises better health for our pets. But how do you know which ones are legitimate? Join Dr. Stephanie Clark and Jordan Tyler as they take a closer look at the booming pet supplement industry and the role of the National Animal Supplement Council (NASC) Seal in helping bring structure and accountability to this complex market....

When the cameras stop rolling, what remains? For the Pol family, the end of “The Incredible Dr. Pol” was a finale, but it was also a beginning. In this episode, hosts Dr. Stephanie Clark and Jordan Tyler sit down with Charles Pol, Dr. Pol’s son and executive producer, and longtime producer Mike Stankevich to explore how the show became the foundation for Docson Brands and the development of Incredi-Pol pet foods. Recorded live from...

In this Valentine’s Day special, hosts Dr. Stephanie Clark and Jordan Tyler dive into the wildest, weirdest, and most unexpectedly heartwarming mating rituals in the animal kingdom. From anglerfish that fuse to their partners and octopuses that take “all in” a little too literally to cannibalistic courtships, pebble-gifting penguins, and ride-or-die prairie voles, this episode proves that love in nature runs the full spectrum of sw...

This National Pet Dental Health Month, we’re sinking our teeth into one of the most overlooked areas of pet wellness: oral health. Hosts Dr. Stephanie Clark and Jordan Tyler are joined by a veterinary dentist and several pet dental health innovators to explore why dental disease goes far beyond doggy breath, breaking down how plaque, tartar, and inflammation can impact the heart, kidneys, and overall health of pets. Learn why tooth...

In this episode of Barking Mad, hosts Dr. Stephanie Clark and Jordan Tyler sit down with consumer strategy expert Michael Johnson to unpack the rise of luxury pet products and the humanization of pets through the lens of economics, guilt, and lifestyle signaling. From diamond-studded collars to ultra-premium pet foods, this conversation challenges the assumption that higher prices always equal better care, explores how affordable o...

As we forge full speed ahead into 2026, the Barking Mad team takes a moment to reflect on the conversations that shaped 2025 and what they revealed about pets, pet ownership, and the industry at large. From standout episodes and unexpected lessons to topics that challenged assumptions and sparked deeper curiosity, this mini episode looks back on what resonated most with listeners and why it mattered. Then, hosts Jordan Tyler and Dr...

The holidays are here, and Barking Mad is leaning all the way into the cozy chaos. In this special seasonal episode, we explore the weird, wonderful, and unexpectedly fascinating ways animals show up in holiday traditions around the world, from reindeer with surprisingly complex biology to the ominous legend of Iceland’s Yule Cat, and plenty of pet-parent realities in between. Join us as we unpack curious animal facts, folklore, an...

Live from the SUPERZOO 2025 show floor, we sit down with Clayton Payne, the unapologetic disruptor behind one of the world’s most downloaded pet industry podcasts, Pet Business Disruptors. Join us as we unravel what real innovation looks like in today’s pet care landscape, explore why staying close to everyday pet owners matters more than any trend report, and share how pet owners can spot products that genuinely solve problems for...

You might worry when you see ingredients like salt, cellulose, gums, or artificial flavors on a pet food label, but most of these so-called villains are actually essential for food safety, nutrition, taste, and preservation. In this episode, we sit down with food scientist Dr. Abbey Thiel to unpack how these ingredients work, why they’ve been unfairly vilified, and why we should reconsider our stance against them. From the truth be...

One toss of the toy changed everything for Adriane and Mike Wang and their “firstborn son.” In this heartwarming episode, you’ll meet the couple behind the internet’s favorite Corgi duo: Dash & Lili. Recorded live from the floor of SUPERZOO 2025, this episode takes you behind the camera to reveal their real story behind their virality online, why the Wangs are so selective about brand partnerships, and what they’ve learned abou...

Every Halloween, black cats, bats, and spiders take center stage as symbols of all things spooky—but how did these animals earn their eerie reputations, and which creatures deserve a little more Halloween spotlight? In this Barking Mad Halloween special, hosts Jordan Tyler and Dr. Stephanie Clark are joined by David Perez and Kait Wright to unravel the myths, folklore, and surprising facts behind nature’s creepiest (and most misund...

From chocolate and xylitol to ibuprofen and antidepressants, some of the most dangerous toxins for pets are hiding in plain sight—our kitchens and medicine cabinets. In this episode, hosts Dr. Stephanie Clark and Jordan Tyler wrap up their three-part toxicities series with insights from Dr. Katy Miller, DVM, Dr. Tina Wismer of the ASPCA Animal Poison Control Center, and Dr. Renee Schmid of Pet Poison Helpline. Join us as we uncover...

You’ve scrubbed the counters, mopped the floors, watered the plants, and stepped back to admire your hard work. But beneath that picture-perfect glow lurks a lineup of silent offenders: cleaners, fertilizers, and even houseplants that could turn your pet’s safe haven into a danger zone. In this second installment of Barking Mad’s Toxicity Trilogy, we investigate the hidden hazards in our homes, from corrosive cleaning products to d...

In this episode of Barking Mad, Dr. Stephanie Clark and Jordan Tyler crack open the case file on the fragrance underworld—candles, essential oils, sprays, diffusers, and the like—and investigate whether these everyday comforts are harmless pleasures or hidden culprits in your pet’s environment. Featuring toxicology experts Dr. Tina Wismer of the ASPCA Animal Poison Control Center and Dr. Renee Schmid of Pet Poison Helpline, plus Pe...

Many of the industry’s boldest ideas are bubbling up from fresh, fearless entrepreneurs reshaping the future of pet care. In this episode of Barking Mad, recorded live on the SUPERZOO 2025 show floor, hosts Dr. Stephanie Clark and Jordan Tyler spotlight the startups and innovators rewriting the rules of pet nutrition and wellness. From fresh, vet-formulated diets and allergy-friendly treats to nutrient-dense regenerative organ blen...

Independent pet retailers are the lifeblood of the pet industry—they’re the shops that know your dog’s name, guide you through tricky nutrition questions, and bring innovation to communities long before Amazon catches on. At SUPERZOO 2025, we sat down with the people and brands working to ensure indie retailers don’t just survive, but thrive. Tune in for candid insights from IndiePet, Earthwise Pet, Hollywood Feed, Dave’s Pet Food,...