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October 29, 2025 β€’ 5 mins

Are you looking to start a podcast? Before you do, you need to know this: the format you choose will either build your authority or bury your momentum. Most people jump straight into a guest-based podcast because it looks and feels impressive. But if you’re trying to build industry authority and use your podcast to grow your business, a guest-based podcast often ends up working against you. In this episode, I break down the truth behind guest podcasts vs. solo podcasts, and how switching to a solo format after 5+ years of running a guest show completely changed the game for my business.

Key Takeaways:
πŸ“‰ Why 99% of podcasts fail and what they all have in common
🎯 The biggest mistake people make when choosing a podcast format
πŸ’‘ My experience running a guest-based podcast vs. a solo-hosted podcast
πŸš€ How to use a solo-hosted podcast to grow your business
🧠 The mindset shift that separates hobbyists from industry leaders

Watch this episode on YouTube.

🀝🏼 Connect with Bill Corcoran Jr. πŸ‘‰πŸΌ billcorcoranjr.com

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