How to Build a Content Marketing Strategy with a Video Podcast | Ep.261

Most entrepreneurs treat their podcast like a creative side project...another item on the never-ending checklist. But the smartest brands? They flip that. They build their entire content strategy around a solo video podcast. Companies like HubSpot do this at scale. They don’t chase downloads or trends. Instead, they use video-first, owned content as the engine that powers their content marketing strategy: blogs, newsletters, short-form clips, LinkedIn posts, email campaigns, even sales enablement. And here’s the best part...you don’t need their budget to make it work. You just need a system.

In this episode, I’ll show you how to turn your podcast from a ‘nice-to-have’ into the foundation of your content marketing strategy—one that consistently builds trust, authority, and drives real business results.

Here’s what you’ll take away:
🔥 How to turn one podcast into dozens of assets without burning out
🎯 Why a solo format builds authority faster than any guest-based show
📈 The 3 business outcomes every show should deliver
💡 How HubSpot uses podcasting as part of their content infrastructure (and why it works)
🚀 A simple framework to align your message across every platform

This isn’t about downloads. This isn’t about sponsors. This is about creating a system that compounds — a strategy that positions you as the voice of authority in your industry.

Watch this episode on YouTube.

🤝🏼 Connect with Bill Corcoran Jr. 👉🏼 billcorcoranjr.com