Top 5 Podcasting Truths No One Tells You | Ep.258

Most podcasts fail — not because the host is bad, but because nobody told them the truth about podcasting. They chase downloads, sponsors, and gear instead of focusing on what actually makes a podcast work. Podcasting isn’t a get-rich-quick move. It’s a long-term brand play. And here’s the truth: podcasting isn’t what most people think it is. Over the last 5.5 years, I built my podcast from the ground up with a zero dollar budget and learned the podcast industry from the inside out. I've produced thousands of episodes, and helped business owners turn their podcasts into legit business growth engines.

In this episode, I break down 5 hard truths that nobody’s talking about. The kind of truths that will save you months of wasted effort and completely shift how you approach podcasting—if you’re serious about using it as a real business tool.

Here’s where most people get it wrong:
🔥 The mindset that kills more podcasts than anything else
⚔️ Why the tools you rely on aren't the problem
🦅 How to turn one episode into weeks of content
💭 Why chasing numbers is a race to zero
🚪 The shift that turns a podcast from hobby to business asset

Podcasting isn’t a shortcut. It’s a trust-building machine. Treat it like a business tool, and it’ll open doors you never imagined.