September 23, 2024 • 8 mins
In this episode, we tackle the common misconceptions that surround the podcasting world, especially for those just starting out, and bust them wide open to ensure you don't get taken in by them.
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Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jamie:
All right, so you're thinking about starting a podcast, and you're pumped, right? Right. (00:01):
undefined
Jamie: But then you stumble upon this whole 10,000 downloads thing, (00:06):
undefined
Jamie: and suddenly it feels like you need a stadium full of listeners just to get (00:10):
undefined
Jamie: started. Sound familiar? (00:14):
undefined
Jaayne: Yeah, it's a common misconception. The podcasting world can get a little fixated (00:16):
undefined
Jaayne: on those download numbers, which, let's be real, can be super intimidating for (00:20):
undefined
Jaayne: someone just starting out. (00:24):
undefined
Jamie: It's like everyone at Podcast Movement was obsessed with that magic number. (00:25):
undefined
Jaayne: Oh, absolutely. (00:29):
undefined
Jamie: I'll admit I've definitely caught a case of download envy myself a time or two. (00:30):
undefined
Jaayne: It's easy to get caught up in that comparison game. (00:35):
undefined
Jamie: It really is. But prepping for this deep dive, I was reminded that those download (00:37):
undefined
Jamie: numbers, while important, don't tell the whole story. (00:42):
undefined
Jaayne: You got it. Downloads are just (00:46):
undefined
Jaayne: one piece of the puzzle, not the be-all and end-all of podcasting success. (00:47):
undefined
Jamie: So like, what about those hyper-local podcasts? You know, the ones with super niche audiences? (00:51):
undefined
Jaayne: Those can be absolute gold mines. We found this one example, (00:57):
undefined
Jaayne: a podcast all about sustainable living in a small town. (01:01):
undefined
Jamie: Get out. (01:05):
undefined
Jaayne: I know, right? (01:06):
undefined
Jamie: Okay, so how many listeners? Like 100,000? (01:07):
undefined
Jaayne: Try 100. (01:09):
undefined
Jamie: 100. And they're making bank. (01:10):
undefined
Jaayne: They snagged a $5,000 sponsorship deal with a local farmer's market. (01:12):
undefined
Jaayne: They found their people, their perfect audience. (01:16):
undefined
Jamie: That's amazing. It's all about that connection, that niche. (01:19):
undefined
Jaayne: Exactly. (01:22):
undefined
Jamie: So, listeners, if you're passionate about something, even if you think it's (01:22):
undefined
Jamie: obscure, there's probably a whole community of people out there just waiting to connect over it. (01:26):
undefined
Jaayne: Oh, absolutely. Don't underestimate the power of niche. And this is exactly (01:31):
undefined
Jaayne: why we need to move beyond downloads as the ultimate measure of success. (01:34):
undefined
Jamie: Which brings us to another myth that I hear all the time. Anyone can podcast. (01:39):
undefined
Jaayne: Oh, yeah. That's a good one. (01:43):
undefined
Jamie: I mean, sure. Technically, anyone with a smartphone can hit record. (01:44):
undefined
Jamie: But it's like saying anyone can write a novel. It takes a lot more than just (01:48):
undefined
Jamie: the tools to be successful. (01:52):
undefined
Jaayne: You're preaching to the choir. The technology has become incredibly accessible, and that's amazing. (01:53):
undefined
Jaayne: But just like any creative endeavor, podcasting requires a lot more than just hitting record. (01:59):
undefined
Jaayne: Planning, dedication, consistency. (02:06):
undefined
Jamie: Oh, and let's not forget all those hats we wear as podcasters. (02:08):
undefined
Jamie: Researcher, writer, editor, sound engineer, marketer, social media guru. The list goes on and on. (02:12):
undefined
Jaayne: And sometimes therapists to our co-hosts. (02:17):
undefined
Jamie: You said it. But seriously, I need a nap just thinking about it all. (02:19):
undefined
Jaayne: Well, all of that contributes to why we see such a high failure rate in the podcasting world. (02:22):
undefined
Jamie: Oh, is that right? What's the statistic on that? (02:27):
undefined
Jaayne: One study we found said that a whopping 80% of podcasts fizzle out before they even hit 10 episodes. (02:29):
undefined
Jamie: 80%? That's kind of terrifying. (02:35):
undefined
Jaayne: It's a reality check for sure. (02:38):
undefined
Jamie: But hey, that's what we're here for. To separate fact from fiction and give (02:39):
undefined
Jamie: you the knowledge to beat the odds. (02:43):
undefined
Jamie: Okay, so we've talked about downloads and the effort it takes to make a podcast. (02:46):
undefined
Jamie: But you know what else gets me? All the gear. I get serious equipment envy sometimes. (02:50):
undefined
Jaayne: Oh, tell me about it. Those mics. The headphones. It's like you need a whole (02:56):
undefined
Jaayne: recording studio to even think about starting, you know? (03:00):
undefined
Jamie: Right. I used to think I needed a soundproof booth and a super expensive microphone. (03:03):
undefined
Jamie: Turns out, you can achieve a lot with a little creativity. (03:09):
undefined
Jaayne: Absolutely. Creating a good recording environment is so much more important (03:12):
undefined
Jaayne: than having all the fancy equipment. (03:15):
undefined
Jamie: OK, so what are your best tips for getting good sound without breaking the bank? (03:17):
undefined
Jaayne: Well, one of the biggest things is echo. And that usually comes from having (03:21):
undefined
Jaayne: a lot of hard surfaces around bare walls, hardwood floors. (03:25):
undefined
Jaayne: Makes sense. But you don't need to go crazy with soundproofing. (03:29):
undefined
Jaayne: Just try hanging some blankets or putting some cushions around your recording (03:32):
undefined
Jaayne: space. Even thick curtains can help. (03:36):
undefined
Jamie: Like a pillow fort for podcasting. (03:38):
undefined
Jaayne: Exactly. And don't forget about soft furniture. that comfy armchair could be your new best friend. (03:40):
undefined
Jamie: I love it. Simple solutions. (03:46):
undefined
Jaayne: Oh, and here's another one that people often overlook. Microphone technique. (03:48):
undefined
Jaayne: Get close to that mic, but not too close. (03:52):
undefined
Jamie: Goldilocks style. I like it. (03:55):
undefined
Jaayne: Find that sweet spot where your voice is clear and strong, but not popping or blasting. All right. (03:56):
undefined
Jamie: So we've busted myths about downloads, effort, and gear. (04:03):
undefined
Jamie: But let's be honest. Everyone wants to know about the money. (04:06):
undefined
Jamie: How do you actually monetize a podcast, cast, especially if you weren't going (04:09):
undefined
Jamie: for those massive download numbers. (04:12):
undefined
Jaayne: It's the million dollar question, right? But the good news is there are ways (04:14):
undefined
Jaayne: to make money without needing millions of downloads. (04:19):
undefined
Jaayne: We've talked about the limits of relying only on advertising. (04:23):
undefined
Jamie: Yeah, the whole CPM model. (04:26):
undefined
Jaayne: Right. And while it can be great for shows with huge audiences, (04:27):
undefined
Jaayne: it's not the only option. (04:31):
undefined
Jaayne: Direct sponsorships can be incredibly effective, especially when you're starting (04:33):
undefined
Jaayne: out or focusing on a niche audience. (04:37):
undefined
Jamie: I was just thinking about that vintage board game podcast we mentioned. (04:39):
undefined
Jamie: Didn't they secure a sponsorship deal? They did. (04:42):
undefined
Jaayne: A $10,000 deal with a board game (04:44):
undefined
Jaayne: company, all because they had a small but incredibly engaged audience. (04:47):
undefined
Jamie: See, that's what I'm talking about. Audience relevance is key. (04:51):
undefined
Jaayne: Exactly. It's not always about reaching the masses. It's about reaching the right people. (04:54):
undefined
Jaayne: Those who are genuinely interested in what you have to say and what your sponsors have to offer. (04:58):
undefined
Jamie: It's like they say, if you're talking to everyone, you're talking to no one. (05:02):
undefined
Jamie: Which is a perfect segue into our next topic. Tips and Memberships, (05:06):
undefined
Jamie: Tips and memberships, that's where it's at. Yeah. I love supporting creators directly. Me too. (05:11):
undefined
Jaayne: It's like being a patron of the podcasting arts. (05:17):
undefined
Jamie: Exactly. And it takes the pressure off needing a zillion downloads to make it (05:20):
undefined
Jamie: sustainable. It's about fostering a real community. (05:24):
undefined
Jaayne: Absolutely. A community that values what you're creating. (05:27):
undefined
Jamie: But setting those programs up, though, can seem a little daunting. (05:30):
undefined
Jamie: Any advice for our listeners who are thinking about trying it out? For sure. (05:34):
undefined
Jaayne: First off, keep it simple, especially when you're starting out. (05:38):
undefined
Jaayne: Wow. Don't overthink it with a million different tiers or anything. (05:40):
undefined
Jamie: Yeah. Keep it streamlined. (05:43):
undefined
Jaayne: Exactly. Maybe start with something like a buy me a coffee link for one-time (05:44):
undefined
Jaayne: tips or create a couple of membership levels with clear benefits. (05:48):
undefined
Jamie: Makes sense. Start small and grow from there. (05:52):
undefined
Jaayne: Right. And don't be afraid to experiment a little. You could offer a free trial for your membership. (05:54):
undefined
Jamie: Ooh, trials. Love a good trial run. Let's people see what they're getting. (05:59):
undefined
Jamie: What about those personal touches? (06:03):
undefined
Jamie: I always love when creators make you feel appreciated for supporting them. Oh, for sure. (06:04):
undefined
Jaayne: A personalized thank you can go a long way, even if it's just a quick message. (06:09):
undefined
Jamie: It shows you care. (06:13):
undefined
Jaayne: It really does. Or a shout out on the next episode, maybe a handwritten postcard. (06:13):
undefined
Jamie: Ooh, a postcard. That's so personal. I love that. (06:18):
undefined
Jaayne: Right. Little things like that make a difference. And of course, (06:22):
undefined
Jaayne: transparency is key. Let your listeners know how their support is helping. (06:25):
undefined
Jamie: Like maybe it helps you invest in better equipment or frees up time to focus (06:30):
undefined
Jamie: on creating even better content. Exactly. (06:33):
undefined
Jaayne: It builds trust. And that's huge when you're asking people to support you directly. (06:36):
undefined
Jamie: It's a two-way street for sure. You're offering great content and they're directly (06:40):
undefined
Jamie: contributing to making it happen. (06:44):
undefined
Jaayne: Exactly. And it all comes back to what we've been talking about. (06:46):
undefined
Jaayne: Successful podcasting isn't about chasing some magic number. (06:49):
undefined
Jamie: It's about creating something valuable. (06:53):
undefined
Jaayne: Connecting with your audience authentically. (06:55):
undefined
Jamie: Building a community. Yes. It's about finding your voice, sharing your passions, (06:58):
undefined
Jamie: and letting those passions shine through. And hey, if you can make a living (07:02):
undefined
Jamie: doing what you love and connect with awesome people along the way, even better. (07:06):
undefined
Jaayne: Couldn't have said it better myself. So as we wrap up this deep dive into the (07:11):
undefined
Jaayne: world of podcasting, we want to leave you with one final thought. (07:15):
undefined
Jamie: What kind of impact do you want to make with your podcast? (07:18):
undefined
Jaayne: Who is your ideal listener and what would they find valuable? (07:21):
undefined
Jamie: Because when you focus on those core questions, the rest often falls into place. (07:25):
undefined
Jamie: It's about creating something meaningful, something you're truly passionate (07:29):
undefined
Jamie: about, and sharing it with the world. (07:32):
undefined
Jaayne: And who knows, you might find that the most fulfilling kind of success is the (07:35):
undefined
Jaayne: one that comes from following your own path and connecting with your audience on a deeper level. (07:39):
undefined
Jamie: And on that note, we'll wrap up this episode of The Deep Dive. (07:44):
undefined
Jamie: We hope this journey through podcasting myths and alternative monetization strategies (07:47):
undefined
Jamie: has inspired you to approach your own podcasting journey with confidence, (07:51):
undefined
Jamie: clarity, and a focus on what truly matters. (07:56):
undefined
Jaayne: Until next time, happy podcasting. (07:59):
undefined
Music: Music (08:00):
undefined
undefined
Jamie: But then you stumble upon this whole 10,000 downloads thing, (00:06):
undefined
Jamie: and suddenly it feels like you need a stadium full of listeners just to get (00:10):
undefined
Jamie: started. Sound familiar? (00:14):
undefined
Jaayne: Yeah, it's a common misconception. The podcasting world can get a little fixated (00:16):
undefined
Jaayne: on those download numbers, which, let's be real, can be super intimidating for (00:20):
undefined
Jaayne: someone just starting out. (00:24):
undefined
Jamie: It's like everyone at Podcast Movement was obsessed with that magic number. (00:25):
undefined
Jaayne: Oh, absolutely. (00:29):
undefined
Jamie: I'll admit I've definitely caught a case of download envy myself a time or two. (00:30):
undefined
Jaayne: It's easy to get caught up in that comparison game. (00:35):
undefined
Jamie: It really is. But prepping for this deep dive, I was reminded that those download (00:37):
undefined
Jamie: numbers, while important, don't tell the whole story. (00:42):
undefined
Jaayne: You got it. Downloads are just (00:46):
undefined
Jaayne: one piece of the puzzle, not the be-all and end-all of podcasting success. (00:47):
undefined
Jamie: So like, what about those hyper-local podcasts? You know, the ones with super niche audiences? (00:51):
undefined
Jaayne: Those can be absolute gold mines. We found this one example, (00:57):
undefined
Jaayne: a podcast all about sustainable living in a small town. (01:01):
undefined
Jamie: Get out. (01:05):
undefined
Jaayne: I know, right? (01:06):
undefined
Jamie: Okay, so how many listeners? Like 100,000? (01:07):
undefined
Jaayne: Try 100. (01:09):
undefined
Jamie: 100. And they're making bank. (01:10):
undefined
Jaayne: They snagged a $5,000 sponsorship deal with a local farmer's market. (01:12):
undefined
Jaayne: They found their people, their perfect audience. (01:16):
undefined
Jamie: That's amazing. It's all about that connection, that niche. (01:19):
undefined
Jaayne: Exactly. (01:22):
undefined
Jamie: So, listeners, if you're passionate about something, even if you think it's (01:22):
undefined
Jamie: obscure, there's probably a whole community of people out there just waiting to connect over it. (01:26):
undefined
Jaayne: Oh, absolutely. Don't underestimate the power of niche. And this is exactly (01:31):
undefined
Jaayne: why we need to move beyond downloads as the ultimate measure of success. (01:34):
undefined
Jamie: Which brings us to another myth that I hear all the time. Anyone can podcast. (01:39):
undefined
Jaayne: Oh, yeah. That's a good one. (01:43):
undefined
Jamie: I mean, sure. Technically, anyone with a smartphone can hit record. (01:44):
undefined
Jamie: But it's like saying anyone can write a novel. It takes a lot more than just (01:48):
undefined
Jamie: the tools to be successful. (01:52):
undefined
Jaayne: You're preaching to the choir. The technology has become incredibly accessible, and that's amazing. (01:53):
undefined
Jaayne: But just like any creative endeavor, podcasting requires a lot more than just hitting record. (01:59):
undefined
Jaayne: Planning, dedication, consistency. (02:06):
undefined
Jamie: Oh, and let's not forget all those hats we wear as podcasters. (02:08):
undefined
Jamie: Researcher, writer, editor, sound engineer, marketer, social media guru. The list goes on and on. (02:12):
undefined
Jaayne: And sometimes therapists to our co-hosts. (02:17):
undefined
Jamie: You said it. But seriously, I need a nap just thinking about it all. (02:19):
undefined
Jaayne: Well, all of that contributes to why we see such a high failure rate in the podcasting world. (02:22):
undefined
Jamie: Oh, is that right? What's the statistic on that? (02:27):
undefined
Jaayne: One study we found said that a whopping 80% of podcasts fizzle out before they even hit 10 episodes. (02:29):
undefined
Jamie: 80%? That's kind of terrifying. (02:35):
undefined
Jaayne: It's a reality check for sure. (02:38):
undefined
Jamie: But hey, that's what we're here for. To separate fact from fiction and give (02:39):
undefined
Jamie: you the knowledge to beat the odds. (02:43):
undefined
Jamie: Okay, so we've talked about downloads and the effort it takes to make a podcast. (02:46):
undefined
Jamie: But you know what else gets me? All the gear. I get serious equipment envy sometimes. (02:50):
undefined
Jaayne: Oh, tell me about it. Those mics. The headphones. It's like you need a whole (02:56):
undefined
Jaayne: recording studio to even think about starting, you know? (03:00):
undefined
Jamie: Right. I used to think I needed a soundproof booth and a super expensive microphone. (03:03):
undefined
Jamie: Turns out, you can achieve a lot with a little creativity. (03:09):
undefined
Jaayne: Absolutely. Creating a good recording environment is so much more important (03:12):
undefined
Jaayne: than having all the fancy equipment. (03:15):
undefined
Jamie: OK, so what are your best tips for getting good sound without breaking the bank? (03:17):
undefined
Jaayne: Well, one of the biggest things is echo. And that usually comes from having (03:21):
undefined
Jaayne: a lot of hard surfaces around bare walls, hardwood floors. (03:25):
undefined
Jaayne: Makes sense. But you don't need to go crazy with soundproofing. (03:29):
undefined
Jaayne: Just try hanging some blankets or putting some cushions around your recording (03:32):
undefined
Jaayne: space. Even thick curtains can help. (03:36):
undefined
Jamie: Like a pillow fort for podcasting. (03:38):
undefined
Jaayne: Exactly. And don't forget about soft furniture. that comfy armchair could be your new best friend. (03:40):
undefined
Jamie: I love it. Simple solutions. (03:46):
undefined
Jaayne: Oh, and here's another one that people often overlook. Microphone technique. (03:48):
undefined
Jaayne: Get close to that mic, but not too close. (03:52):
undefined
Jamie: Goldilocks style. I like it. (03:55):
undefined
Jaayne: Find that sweet spot where your voice is clear and strong, but not popping or blasting. All right. (03:56):
undefined
Jamie: So we've busted myths about downloads, effort, and gear. (04:03):
undefined
Jamie: But let's be honest. Everyone wants to know about the money. (04:06):
undefined
Jamie: How do you actually monetize a podcast, cast, especially if you weren't going (04:09):
undefined
Jamie: for those massive download numbers. (04:12):
undefined
Jaayne: It's the million dollar question, right? But the good news is there are ways (04:14):
undefined
Jaayne: to make money without needing millions of downloads. (04:19):
undefined
Jaayne: We've talked about the limits of relying only on advertising. (04:23):
undefined
Jamie: Yeah, the whole CPM model. (04:26):
undefined
Jaayne: Right. And while it can be great for shows with huge audiences, (04:27):
undefined
Jaayne: it's not the only option. (04:31):
undefined
Jaayne: Direct sponsorships can be incredibly effective, especially when you're starting (04:33):
undefined
Jaayne: out or focusing on a niche audience. (04:37):
undefined
Jamie: I was just thinking about that vintage board game podcast we mentioned. (04:39):
undefined
Jamie: Didn't they secure a sponsorship deal? They did. (04:42):
undefined
Jaayne: A $10,000 deal with a board game (04:44):
undefined
Jaayne: company, all because they had a small but incredibly engaged audience. (04:47):
undefined
Jamie: See, that's what I'm talking about. Audience relevance is key. (04:51):
undefined
Jaayne: Exactly. It's not always about reaching the masses. It's about reaching the right people. (04:54):
undefined
Jaayne: Those who are genuinely interested in what you have to say and what your sponsors have to offer. (04:58):
undefined
Jamie: It's like they say, if you're talking to everyone, you're talking to no one. (05:02):
undefined
Jamie: Which is a perfect segue into our next topic. Tips and Memberships, (05:06):
undefined
Jamie: Tips and memberships, that's where it's at. Yeah. I love supporting creators directly. Me too. (05:11):
undefined
Jaayne: It's like being a patron of the podcasting arts. (05:17):
undefined
Jamie: Exactly. And it takes the pressure off needing a zillion downloads to make it (05:20):
undefined
Jamie: sustainable. It's about fostering a real community. (05:24):
undefined
Jaayne: Absolutely. A community that values what you're creating. (05:27):
undefined
Jamie: But setting those programs up, though, can seem a little daunting. (05:30):
undefined
Jamie: Any advice for our listeners who are thinking about trying it out? For sure. (05:34):
undefined
Jaayne: First off, keep it simple, especially when you're starting out. (05:38):
undefined
Jaayne: Wow. Don't overthink it with a million different tiers or anything. (05:40):
undefined
Jamie: Yeah. Keep it streamlined. (05:43):
undefined
Jaayne: Exactly. Maybe start with something like a buy me a coffee link for one-time (05:44):
undefined
Jaayne: tips or create a couple of membership levels with clear benefits. (05:48):
undefined
Jamie: Makes sense. Start small and grow from there. (05:52):
undefined
Jaayne: Right. And don't be afraid to experiment a little. You could offer a free trial for your membership. (05:54):
undefined
Jamie: Ooh, trials. Love a good trial run. Let's people see what they're getting. (05:59):
undefined
Jamie: What about those personal touches? (06:03):
undefined
Jamie: I always love when creators make you feel appreciated for supporting them. Oh, for sure. (06:04):
undefined
Jaayne: A personalized thank you can go a long way, even if it's just a quick message. (06:09):
undefined
Jamie: It shows you care. (06:13):
undefined
Jaayne: It really does. Or a shout out on the next episode, maybe a handwritten postcard. (06:13):
undefined
Jamie: Ooh, a postcard. That's so personal. I love that. (06:18):
undefined
Jaayne: Right. Little things like that make a difference. And of course, (06:22):
undefined
Jaayne: transparency is key. Let your listeners know how their support is helping. (06:25):
undefined
Jamie: Like maybe it helps you invest in better equipment or frees up time to focus (06:30):
undefined
Jamie: on creating even better content. Exactly. (06:33):
undefined
Jaayne: It builds trust. And that's huge when you're asking people to support you directly. (06:36):
undefined
Jamie: It's a two-way street for sure. You're offering great content and they're directly (06:40):
undefined
Jamie: contributing to making it happen. (06:44):
undefined
Jaayne: Exactly. And it all comes back to what we've been talking about. (06:46):
undefined
Jaayne: Successful podcasting isn't about chasing some magic number. (06:49):
undefined
Jamie: It's about creating something valuable. (06:53):
undefined
Jaayne: Connecting with your audience authentically. (06:55):
undefined
Jamie: Building a community. Yes. It's about finding your voice, sharing your passions, (06:58):
undefined
Jamie: and letting those passions shine through. And hey, if you can make a living (07:02):
undefined
Jamie: doing what you love and connect with awesome people along the way, even better. (07:06):
undefined
Jaayne: Couldn't have said it better myself. So as we wrap up this deep dive into the (07:11):
undefined
Jaayne: world of podcasting, we want to leave you with one final thought. (07:15):
undefined
Jamie: What kind of impact do you want to make with your podcast? (07:18):
undefined
Jaayne: Who is your ideal listener and what would they find valuable? (07:21):
undefined
Jamie: Because when you focus on those core questions, the rest often falls into place. (07:25):
undefined
Jamie: It's about creating something meaningful, something you're truly passionate (07:29):
undefined
Jamie: about, and sharing it with the world. (07:32):
undefined
Jaayne: And who knows, you might find that the most fulfilling kind of success is the (07:35):
undefined
Jaayne: one that comes from following your own path and connecting with your audience on a deeper level. (07:39):
undefined
Jamie: And on that note, we'll wrap up this episode of The Deep Dive. (07:44):
undefined
Jamie: We hope this journey through podcasting myths and alternative monetization strategies (07:47):
undefined
Jamie: has inspired you to approach your own podcasting journey with confidence, (07:51):
undefined
Jamie: clarity, and a focus on what truly matters. (07:56):
undefined
Jaayne: Until next time, happy podcasting. (07:59):
undefined
Music: Music (08:00):
undefined
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