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September 16, 2024 11 mins

Hi everyone! In this inaugural episode, we explore the critical role of audio quality in podcast engagement and listener satisfaction. We examine a recent Twitter poll which revealed that over half of the 305 respondents consider poor audio quality the primary reason for abandoning a podcast.

Listener grievances include subpar audio, the perception of amateurism, the annoyance of excessive sound effects, and the frustration with easily avoidable technical issues.

We also talk about:

  • The impact of audio quality on the listener experience
  • Common audio pitfalls that plague podcasts and alienate audiences
  • Simple yet effective strategies to elevate audio quality, regardless of budget

Listen now to discover how prioritizing audio quality can be a game-changer for your podcasting journey!

Mentioned in today's episode


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Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.

If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!

Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.



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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jaayne: Okay, so have you ever like stumbled on a podcast and the topic is totally up (00:00):
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Jaayne: your alley, you know, and you're like, yes, this is what I've been waiting for in there, right? (00:05):
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Jaayne: But then you hit play and the audio, oh, it's just the worst, (00:09):
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Jaayne: like nails on a chalkboard makes you want to chuck your phone across the room. (00:14):
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Jamie: Instant turn off the worst. (00:17):
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Jaayne: And it turns out I'm not alone. We're doing a deep dive today on why good audio (00:19):
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Jaayne: is so crucial for podcasts. It's like even if the content is gold, (00:24):
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Jaayne: bad audio can completely tank it. It's true. (00:28):
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Jaayne: We've got some interesting data to pick apart today. We ran a poll on Twitter, (00:32):
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Jaayne: asked listeners what their biggest podcast pet peeves were. (00:36):
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Jaayne: And we also found this article from a podcasting expert really dug into the (00:39):
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Jaayne: psychology behind why bad audio is so off-putting. (00:44):
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Jamie: This is going to be good. I'm ready to break it down. (00:47):
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Jaayne: Let's do it. So first up, those poll results. We asked listeners what would (00:49):
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Jaayne: actually make them stop listening to a podcast they were otherwise enjoying. (00:54):
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Jaayne: Bad audio, too many inside jokes. (00:58):
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Jamie: Which, let's be honest, can be a slippery slope. (01:01):
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Jaayne: The worst. Or hosts going totally off topic or just like something else entirely. (01:03):
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Jaayne: So what do you think took the top spot? (01:09):
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Jamie: I think we both know where this is going. Had to be the bad audio. (01:11):
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Jaayne: Ding, ding, ding. You got it. A whopping 54% of our listeners said they'd peace (01:15):
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Jaayne: out of a podcast if the audio quality was rough. (01:19):
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Jamie: That's a majority for sure. (01:22):
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Jaayne: It's a landslide. Way more than I expected. It beat out all the other options combined. (01:23):
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Jaayne: Wow. It really goes to show how much even the smallest details matter when you're (01:28):
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Jaayne: creating content, right? (01:32):
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Jamie: It's huge. Yeah. Because it feeds into this whole debate in the podcasting world, (01:33):
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Jamie: right? You've got that raw authenticity on the one hand. (01:38):
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Jaayne: Turn it real. (01:41):
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Jamie: Exactly. Versus that super polished produced sound. (01:41):
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Jaayne: Right. Finding that balance is key. (01:46):
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Jamie: It is. Because listeners want to feel like they're part of the conversation. (01:48):
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Jamie: You know, they want that genuine connection. (01:52):
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Jaayne: Absolutely. But not if it sounds like you're recording from inside a washing machine. Huh. (01:54):
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Jamie: For real. Nobody wants to suffer through that to get to the good stuff. (01:58):
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Jaayne: So how do we find that sweet spot where it feels real and engaging, (02:02):
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Jaayne: but doesn't make people reach for the earplugs? (02:06):
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Jamie: That's what we're here to figure out. And don't worry, this isn't about needing (02:09):
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Jamie: some crazy expensive studio setup. (02:13):
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Jaayne: Because mine is, let's just say it's a work in progress. (02:15):
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Jamie: It's the thought that counts. But honestly, a little effort goes a long way. (02:19):
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Jaayne: I like the sound of that. (02:23):
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Jamie: We're going to give you some super actionable tips today that anyone can use. (02:24):
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Jamie: But first, I think it's important to understand why bad audio is so jarring for us on a deeper level. (02:28):
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Jaayne: Yeah, and you know what? Sometimes just hearing it straight from the source, (02:34):
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Jaayne: like what actual listeners are saying, really drives the point home. (02:38):
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Jamie: Oh yeah, for sure. (02:42):
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Jaayne: And in the article we found some of these listener comments were, (02:43):
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Jaayne: Brutal. (02:48):
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Jamie: No holding back. (02:49):
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Jaayne: No. Like one person said, if a podcast sounds like amateur hour, (02:50):
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Jaayne: and I'm quoting here, if everyone's talking over each other and the volume levels (02:54):
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Jaayne: are all messed up, I'm just turning it off. (02:58):
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Jamie: Ouch. Right. (03:00):
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Jaayne: Straight to the point. (03:01):
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Jamie: They're not messing around. (03:03):
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Jaayne: No. It's like they're giving you one chance. (03:04):
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Jamie: One chance. (03:06):
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Jaayne: And if the audio is rough, they're out. (03:07):
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Jamie: Yeah, it's like a barrier to entry, you know? It doesn't matter how good your (03:09):
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Jamie: content might be if people can't even get past those first few seconds. (03:12):
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Jaayne: Totally. If the audio is janky, they're already clicking away before you've even hooked them. (03:15):
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Jamie: Exactly. And it's not just about making a good first impression either, right? (03:20):
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Jamie: There's a lot going on behind the scenes when we listen to something with bad audio. (03:23):
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Jaayne: Okay, so get all science-y on me here. What's the psychology behind it? (03:28):
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Jamie: So think about it. When you're listening to a podcast, you're basically asking (03:32):
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Jamie: your brain to do a ton of work all at once. (03:37):
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Jamie: You've got to process the sounds, decode the language, and try to make sense of it all in real time. (03:40):
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Jaayne: Which is already like a lot of brain power, even with perfect audio. Let's be real. (03:45):
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Jamie: Exactly. It's a workout for those neurons. Yeah. Now imagine trying to do all (03:49):
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Jamie: of that when the audio is full of static, those weird hissy sounds or the volume (03:54):
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Jamie: is like up and down, up and down. (03:59):
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Jaayne: Oh, the worst. (04:01):
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Jamie: It's like trying to have a conversation at a super loud party where everyone's (04:02):
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Jamie: talking over each other. (04:05):
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Jaayne: The worst. My brain is already fried just thinking about it. Right. (04:06):
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Jamie: Your brain literally has to work over time just to try and filter out all that (04:09):
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Jamie: extra noise. Yeah. and actually understand what's being said. (04:14):
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Jaayne: No wonder I feel exhausted after listening to a podcast with crappy audio. (04:17):
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Jaayne: It's a mental workout for sure. (04:22):
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Jamie: It totally is. And that cognitive overload, as it's called, that can lead to (04:23):
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Jamie: something called listener fatigue. (04:28):
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Jaayne: Makes sense. (04:30):
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Jamie: Yeah. Where you're just mentally spent. Totally. You're not going to be able to focus as well. (04:31):
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Jamie: You're probably not understanding everything that's being said. (04:35):
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Jamie: Right. And honestly, you're just way more likely to tune out entirely. (04:39):
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Jaayne: And then there's that emotional piece of it too, right? Like it's not just about (04:42):
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Jaayne: understanding the words. It's about connecting with the content. (04:46):
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Jamie: Oh, absolutely. Absolutely. And that's where things get really interesting. (04:49):
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Jaayne: Okay. Tell me more. I'm intrigued. (04:52):
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Jamie: So there have been studies on this and they've actually found a direct link (04:53):
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Jamie: between how good or bad the audio quality is and how we emotionally respond (04:57):
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Jamie: to what we're listening to. (05:03):
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Jaayne: Really? So like, even if the content is positive or upbeat, bad audio can actually (05:04):
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Jaayne: make you feel negatively about it? (05:10):
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Jamie: Subconsciously. Yeah. It's kind of like, have you ever judged a book by its cover? (05:12):
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Jaayne: Guilty. (05:16):
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Jamie: We all have. But it's kind of like that for your ears. And on top of all that, (05:17):
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Jamie: there's another layer to this that we can't forget about, and that's accessibility. (05:21):
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Jaayne: Right. Because it's not a one size fits all experience for everyone. Exactly. (05:25):
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Jaayne: So for anyone who has, say, an auditory processing disorder or is hard of hearing (05:28):
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Jaayne: or even just sensitive to sounds, bad audio isn't just annoying. It's a huge barrier. (05:33):
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Jamie: Exactly. And we never want to be excluding any listeners just because it's something (05:39):
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Jamie: we can fix on our end. And, you know, totally. (05:42):
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Jaayne: It's a good reminder that even something we might see as like a minor inconvenience (05:45):
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Jaayne: could actually be a much bigger deal for somebody else. (05:49):
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Jamie: Absolutely. And it all comes back to just being mindful and putting in that (05:51):
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Jamie: little bit of extra effort. (05:54):
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Jaayne: It's true. And honestly, it just makes you appreciate the podcasts that really (05:56):
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Jaayne: nail the audio even more. (06:00):
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Jaayne: Like, you know, they care about putting out a quality product. 100 percent. (06:02):
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Jamie: And the good news is upping your audio game doesn't have to require like a ton (06:05):
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Jamie: of fancy gear or anything. (06:10):
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Jaayne: Okay, because my credit card is a little nervous after that last sound-dampening blanket purchase. Huh. (06:12):
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Jamie: I feel ya. But seriously, a lot of it comes down to some really simple tweaks (06:17):
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Jamie: and knowing a few key things. (06:21):
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Jaayne: Let's get into it. Lay those audio wisdom bombs on us. What are some of the (06:23):
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Jaayne: easiest wins for better audio? (06:27):
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Jamie: So, the podcasting expert we mentioned had a bunch of good advice. (06:30):
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Jamie: First up, your microphone choice. (06:34):
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Jaayne: Okay, now this is where I get lost. is it like condenser versus dynamic help me out here. (06:36):
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Jamie: Don't worry we'll keep it simple you've got the right categories though so dynamic (06:43):
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Jamie: microphones those are like your trusty sidekick we love a good side right they're (06:46):
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Jamie: super durable they're not too picky about where you use them and they're really (06:51):
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Jamie: good at just focusing on your voice even if your recording space isn't exactly a sound booth perfect (06:56):
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Jaayne: For those of us who haven't quite built that backyard studio. (07:02):
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Jamie: Yet exactly condenser mics Mike's, on the other hand, these guys are like the (07:04):
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Jamie: sensitive friend. We all have one. Right. (07:08):
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Jamie: They pick up on everything, which can be awesome for like a super rich detailed sound, but... (07:11):
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Jaayne: But they also pick up on like the dog barking three houses down. (07:15):
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Jamie: You got it. Every little sigh, every car alarm, it's all go in the recording. (07:18):
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Jaayne: Okay, so microphone choice check. But what about the actual recording space itself? (07:23):
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Jaayne: Like, even if you've got a decent (07:28):
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Jaayne: mic, there's always that weird echo or background hum that sneaks in. (07:30):
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Jamie: Ugh, the worst. But you've hit on another super important point, (07:34):
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Jamie: which is treating your space for sound. (07:38):
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Jaayne: Okay, spill the secrets. What are we doing here? Because let me tell you, (07:41):
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Jaayne: my apartment has more echo than a cave right now. (07:44):
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Jamie: More blankets. More pillows. (07:47):
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Jaayne: Hey, I'm ahead of you on that one. (07:49):
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Jamie: You get it. But for real, you can do a lot without spending a fortune. (07:51):
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Jamie: The goal is to reduce those sound reflections that bounce off hard surfaces. (07:54):
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Jaayne: Got it. So like walls, floors, windows, all that jazz. (07:58):
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Jamie: Exactly. And those reflections create that echoey sound that makes your audio sound kind of muddy. (08:02):
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Jaayne: Okay, that makes sense. So what are we doing? Covering everything in pillows like a pillow fort? (08:07):
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Jamie: Close. The blankets, rugs, even like strategically placed bookshelves can help. (08:12):
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Jamie: Basically anything to break up those hard surfaces and absorb some of those sound waves. (08:17):
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Jaayne: It's like interior design for your ears. (08:22):
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Jamie: Right. And you can get creative with it. One of my favorite tips is to use one (08:24):
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Jamie: of those clothing racks, like the freestanding ones, and drape a thick blanket over it. (08:28):
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Jaayne: Like a DIY vocal booth. I love that. (08:32):
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Jamie: It totally works. Okay, so we've got our microphone sorted. Our recording space (08:35):
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Jamie: is looking good. What's the final piece of the audio puzzle? (08:38):
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Jaayne: Hit me with it. (08:41):
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Jamie: Editing, my friend. That's where the magic really happens. (08:42):
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Jaayne: See, now this is where I get intimidated. Editing always feels so technical. (08:46):
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Jamie: I hear you. But it doesn't have to be scary. Think of it as like adding the (08:51):
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Jamie: finishing touches to your masterpiece. (08:56):
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Jamie: And just like with everything else we've talked about, even those little tweaks (08:58):
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Jamie: can make a world of difference. (09:01):
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Jaayne: So where do we even start? art. (09:03):
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Jamie: First things first, trim the fat. (09:05):
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Jaayne: Oh, you're talking about my rambling tangents. (09:06):
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Jamie: Maybe. (09:09):
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Jamie: But seriously, listen back to your raw audio and be ruthless. (09:10):
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Jamie: Cut out any unnecessary stuff, like any dead air, any repetition, (09:14):
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Jamie: those parts where you got totally sidetracked. (09:19):
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Jaayne: So basically channel my inner editor and be brutal. (09:21):
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Jamie: Exactly. Next up, tackle those distracting noises, like any mouth clicks, (09:24):
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Jamie: background hums, traffic sounds, whatever's going to take your listener out of the moment. (09:29):
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Jaayne: I'm so guilty of the mouth clicks. (09:32):
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Jamie: It happens to the best of us. But luckily, most editing software actually has (09:34):
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Jamie: some pretty decent built-in tools for that. (09:38):
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Jamie: Like, noise reduction features can work wonders. Or you can just manually cut (09:40):
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Jamie: out the offending sounds if you need to. (09:44):
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Jaayne: It's like you're a sound surgeon removing all the imperfections. (09:46):
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Jamie: I love that. Okay, and then last but not least, make sure your volume is consistent (09:49):
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Jamie: throughout the whole episode. (09:53):
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Jamie: Like, you don't want people constantly fiddling with their volume knob. (09:55):
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Jamie: Because one host is super loud and the other one sounds like they're whispering (09:58):
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Jamie: from a mile away. Ugh, yes. (10:01):
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Jaayne: Yes. The worst. That drives me crazy as a listener. The worst. (10:03):
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Jamie: But again, easy fix. Most editing software has volume leveling tools that can (10:07):
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Jamie: help even everything out. (10:12):
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Jaayne: Music to my ears. So much easier than trying to yell at my co-host to scoot (10:13):
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Jaayne: closer to the mic. Right. (10:18):
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Jamie: Much less awkward. And honestly, the more you do it, the easier it gets. (10:19):
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Jamie: You start to develop your own little editing style and find those tricks that work for you. (10:23):
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Jaayne: So to wrap it all up, we've learned that if you want to make a killer podcast, podcast. (10:27):
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Jaayne: It's not just about what you say, it's about how you say it. (10:32):
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Jaayne: Picking the right microphone, treating your recording space, (10:35):
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Jaayne: and becoming best friends with your editing software. (10:38):
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Jamie: And most importantly, remember that those little details, they might seem small, (10:40):
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Jamie: but they can have a huge difference for your listeners. (10:43):
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Jaayne: It's like anything else, right? Quality over quantity. So tell us, (10:46):
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Jaayne: what are your biggest audio pit peeves? (10:50):
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Jaayne: Have you ever completely bailed on a podcast because the audio was just too painful to get through? (10:52):
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Jamie: Let's hear those audio horror stories. (10:58):
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Jaayne: Share your pain with us hit us up on social media you know we love a good audio rant until next. (11:00):
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Jamie: Time happy listening (11:05):
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Music: Music (11:06):
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