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December 15, 2022 33 mins

“Part of the instinct of getting started with new products, for me, is starting with real human motivations and the customer base you are going after.”

Adam Nash, CEO & Co-Founder at Daffy, joins Bill Staikos on this episode of Be Customer Led. Daffy is a non-profit organization founded on the principle that everyone should set something aside for those in need. Providing a streamlined mobile experience for saving, investing, and donating to over 1.5 million charities, they encourage people to give more frequently and increase the amount they give. Throughout this episode, Adam imparts the wisdom he has gained in product experience.

[01:40] Background – Adam discusses the defining moments in his professional background that helped him get to where he is now.

[04:33] Daffy – Adam explains how he and his team created Daffy and the customer experience he aimed for when designing the platform.  

[09:58] Meeting the Demand – Adam outlines how he considers customer reactions to his products when they are so diverse. 

[14:56] Customer Delight Features  - Customer delight is special. Mentioning that, Adam points out that the delight features are not readily apparent enough for customers to request.

[25:00] Adam's Advice – Adam's advice for other leaders who wish to launch their enterprise.

[29:15] Guest Question Answer – Adam mentions how he achieves balance in his life and applies it to his work.

Resources:

Connect with Adam:

LinkedIn: linkedin.com/in/adamnash/

Mentioned in the episode:

Website: daffy.org/

App: apps.apple.com/dk/app/daffy-charitable/“Part of the instinct of getting started with new products, for me, is starting with real human motivations and the customer base you are going after.”

Adam Nash, CEO & Co-Founder at Daffy, joins Bill Staikos on this episode of Be Customer Led. Daffy is a non-profit organization founded on the principle that everyone should set something aside for those in need. Providing a streamlined mobile experience for saving, investing, and donating to over 1.5 million charities, they encourage people to give more frequently and increase the amount they give. Throughout this episode, Adam imparts the wisdom he has gained in product experience.

[01:40] Background – Adam discusses the defining moments in his professional background that helped him get to where he is now.

[04:33] Daffy – Adam explains how he and his team created Daffy and the customer experience he aimed for when designing the platform.  

[09:58] Meeting the Demand – Adam outlines how he considers customer reactions to his...

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