EP174 Joy Isn’t Beige: The Bold Psychology of Color with J.Nichole Smith

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What if the colors around you could transform your mood, mindset, and even your life?

In this vibrant episode of Be Freaking Awesome, Sami and Angela sit down with brand architect and color psychology expert J. Nichole Smith (Nic) to explore the powerful (and often overlooked) connection between color, psychology, and joy.

From navigating burnout to creating joy-centered brands, Nic unpacks how we can all use color as a tool for emotional resilience, intentional living, and everyday rebellion against the beige life.

💡 In This Episode:

• The real difference between joy and happiness (and why it matters)
• How color works on a psychological level—and what that means for your home, wardrobe, and energy
• The subtle ways we avoid joy in the name of comfort or safety
• Why choosing color is a form of courage (yes, even your throw pillows count!)
• A practical challenge to help you feel the shift starting today

🧠 J. Nichole Smith (Nic) shares:

• Why joy is the antidote to fear and manipulation
• How her clients transform their brands and their lives through color harmony
• Her go-to framework: The Color Brand Method
• A peek into her upcoming book on “Joy-First Decision-Making”

🛠️ Take Action:

• 🌈 Challenge of the Week: For 7 days, avoid wearing black, white, or gray near your face—and watch what shifts.
• 🎨 Take Nic’s Color Quiz: Discover your personality-based color group at joyfirstworld.com
• 📲 Follow Nic on Instagram & LinkedIn: @jnicholesmith

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